News Home Video Gallery Newsletters Photo Gallery Cruising Int
Sail-World.com : Why annoy Media, if you want their help? Don't use PDF for e-PR
Why annoy Media, if you want their help? Don't use PDF for e-PR


Why annoy the Media, if you want their help? Do NOT use PDF's for Electronic Press Releases.

When events, clubs and organisations send out media releases, it’s presumably because they want media publications to use their content.

A couple of years ago, a group of four mainstream and sailing journalists with over 120 years of media experience between them, were chatting during a few idle moments in the Media Centre at the Rolex Sydney Hobart Race.

The subject of media release formats came up and all agreed that their absolute pet hate was the Adobe PDF.

PDF documents are perfect for printing, so they are the best thing to use for Notice of Race, Sailing Instructions etc. and they have a place if a Press Release is just going to be printed, but for media who want to use quotes or tables in their own stories, they are media unfriendly.

Plain text, in an email is the simplest and best format, with Jpg images attached, Microsoft Word is a poor second, including images with the copy can be a disaster and the file sizes are often very large but a very distant last is the PDF.

Media Groups wanting to use the content from PDF´s have to use Adobe Acrobat Professional, they have to extract the content they want, pull out tables, like results, deal with a bunch of formatting issues and sort out the mess of images. Only a few minutes work, you might think, it can often be ten. So why would you impose this chore on media groups whose good-will and help you need?

PDF's are also often tricky to format and they often extract very badly

How would you react if you got this? Its an extract from a PDF today, Would you even bother reading it?

an
analysis
of
a
speci?c
type
of
maritime
crime
that
poses
a
risk
to
shipping
in
the
Gulf
of
Guinea, W
est Africa.


There is another major problem, PDF´s are very good vehicles in which to embed rather nasty viruses. Many large organisations for security reason auto-delete PDF´s arriving in their mail servers that don´t come from known sources.

So the journalist whose help you need, may not even know that you sent your carefully crafted PDF.

Text and Jpg might not have the Wow factor, but if you want to make it easier for your content to be used, then that is the preferred delivery method.

Of course, if you disagree with what we´ve said and can make a case for PDF e-news releases, then we´d love to hear from you...

And in the mean time, think about how you would react if you were sent an 80 meg zipped Press Kit, with 14 meg images, without requesting it. Kinda messes with your mail box, for starters..


by Rob Kothe and the Sail-World Team

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=107179

1:36 PM Tue 5 Mar 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Cruising USA











4.8 million Legos all at sea by Adam Clark Estes,




Dredging activity near corals can increase frequency of diseases by ARC Centre of Excellence Coral Reef Studies,




Understanding the Ocean's role in Greenland Glacier melt by Woods Hole Oceanographic Institution (WHOI),




Three Defensive Docking Strategies for Sailors by Captain John Jamieson, Florida


Revealing report on Search for American yacht Nina released *Feature by Rob Kothe and the Sail-World team,














Baby Nemos finding their way home by ARC Centre of Excellence Coral Reef Studies,










The real ‘Supermoon’ story by Sail-world.com,




Sailor rescued after Facebook call for rescue by RNLI/Sail-World Cruising,










The Galley Guys' favourite shrimp recipe by Andy Adams and John Armstrong,




BoatUS speaks out about 'Ethanol-at-all-cost Agenda'
Tidal current installations will increase boating hazards
Eco-Sailboat of the future - Catherine Chabaud at work
Calling yachts in the South Pacific - rally to New Zealand
The final touch - which wax should I use on my boat?
ARC Baltic sets sail to discover Europe's 'east sea'
Another boom death. Australian sailor dies, hit by swinging boom
Galley Guru vital to the life of the cruising sailor
'Boat Handling in Marinas' by Rob Gibson - and how to get it reliably
Heart-stopping moment as whale capsizes Zodiac
If we stop killing parrotfish we can bring back Caribbean coral reefs
Climate change could stop fish finding their friends
Vanuatu ups their welcome to cruising sailors with new approach
Criminal charges mooted for owners of sunk HMS Bounty
Red faces after authorities inadvertently aid boat thief to get away
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature
Sail Estonia: a VERY new idea
Tie This 'Lifesaving' Bowline in Seconds - the easy way!
A Beer Bummel on the Thames River
Online weather routing - possible? Predict Wind says yes
Why Boats Sink: Ten best tips on prevention   
The North West Passage calls: Who will answer this year?   
Polish adventure sailor in second try at North West Passage   
Whale research - new techniques expand for non-lethal methods   
Jessica Watson, solo sailing star, four years on...   
Americas solo non-stop circumnavigator crosses Pacific for research   
What is an El Niño and how will it affect my sailing? (Part 1)   
The Dinghy Nav Light Solution- a brilliantly dumb idea   
Spike in water temperatures evidence of ‘irreversible’ El Nino *Feature   
Sailing crew's battle to save yacht lost in the Indian Ocean   
Five Top Tips for selecting the best boatyard   
Tips for selecting the best boatyard   
Predictwind unlocks more features on free accounts   
Composite Rigging launches new campaign for ECsix   
When is a Captain not a Captain?   
Free app for managing your yacht   
Amazing MOB survival - 13 hours floating, rescued by fishermen   
Boater hit by lightning survives: 'It was the worst pain ever'   
Inauguration of the new Yacht Club Monaco - Images by Carlo Borlenghi   
Lessons for sailing clubs - how does YOURS rate?   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW Cru USA
LocalAds   DE  ES  FR  IT