News Home Video Gallery Newsletters Photo Gallery Cruising Int
Sail-World.com : Swedish boat builder and Jeanne Socrates a winning team
Swedish boat builder and Jeanne Socrates a winning team

'Jeanne Socrates on Nereida, her Najad 38'    .

It couldn't be that one of the most incredible feats of 2013 is responsible, surely it isn't as simple as that, but Swedish boat builder received a great deal of unpaid promotion when Jeanne Socrates proved that she and her Najad 38 made a formidable duo as the 70-year-old solo sailor circumnavigated the world non-stop.

Now, after a fair showing at this year's BOOT - Dusseldorf's famed annual boat show - the previously troubled Swedish boat builder Najadvarvet is hiring more boat builders to keep up with the demand.

Najad’s sales are going up. jpg -  .. .   Click Here to view large photo


While Jeanne's feat hardly reached the mainstream news at all, cruising sailors are an inquisitive lot, and tend to make very thorough investigations before investing hundreds of thousands of dollars, roubles or pesos into a boat that will reliably carry them across oceans. Hence there would be many sailors who would decide to investigate the fairly low profile name of Najad more thoroughly.

The boatbuilder is now hiring employees at Henån on the island of Orust, where production will continue to be located following the boatbuilder's acquisition in October last year. Najad plans to take on at least five boat builders for the production of sold boats in the first quarter.

Najad's new owner, Lidköpings Båtsnickeri AB, announced the plans along with news that it is establishing a network for sales in Germany, Denmark, Benelux and Spain.

'It's very positive that we now have to invest not only in hiring boat builders, but in technical production capacity,' Håkan Bengtsson, manager Najad/SwedeStar told media outlets.

Jeanne Socrates accepts the Duchess of Kent Trophy from Sir Robin Knox-Johnston  .. .   Click Here to view large photo
Boats are already in production and according to the yard's new owners, the move and restart of the firm has gone better than expected. After two bankruptcies, Najad now has a good chance of rebuilding the brand that has become as a sign of Swedish boat building tradition internationally.

'Already when we bought the company we said it came with both big possibilities and a big responsibility. The goal is not to build the most yachts, but the best. It's very positive to be able to make our investments in the Najad harbour and create more jobs thanks to international demand', Bengtsson says.

In the meantime, Jeanne Socrates herself is now bombarded with requests to speak at yacht functions and boat shows, and is flying from continent to continent to receive awards from both sides of the Atlantic.

No doubt, as she tells her story, the wonderful performance of her Najad 38 will continue to convince potential boat buyers that the Najad is a top cruising performer.


by Lee Mylchreest


  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=119799

11:21 PM Mon 3 Mar 2014GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.







Cruising USA































Estimating the diversity of life by Australian Institute of Marine Science,














Will your lifelines pass this sailing test? by Captain John Jamieson, Florida


Aventura's passage to Annapolis by Cornell Sailing,






Earth Wind Map - with typhoons by Sail-World Cruising,














Canadian shipwreck discovery solves 170-year-old mystery
British couple help stranded Syrian refugees to safety
Blue Planet Odyssey yacht completes Northwest Passage transit
World ARC fleet embarks on leg 11, across the Indian Ocean
Pantaenius and Camper & Nicholsons Marinas become strategic partners
How to make a distance scale for faster navigation
New maps of the polar regions reveal unseen world beneath the ice
Naval Commanders talk on-going piracy threat at sea
Erie, Pennsylvania - Small place, big boating
EU Naval Force frigate, ESPS Navarra aids yacht in the Gulf of Aden
Insurance, towing and safety 'provisions' reminder for snowbirds
A guide to steering without a rudder + Video - a must read and watch!!
You scratched my seagrass!
Cocos Keeling Islands - Yet another paradise for the World ARC fleet
Hurricane Odile: Two Brits missing in Mexico after yacht overturns
Sailor texts girlfriend for help after yacht sinks in Bristol Channel
Gas safety: don’t let it go off the boil
Arctic sea ice summer minimum 2014: A scientific perspective
British Virgin Islands, a taste of Caribbean cruising
The Galley Guys take on the Vancouver International Boat Show
Are you ready to enter that marina?   
Cruising the Bay of Quinte and Thousand Islands   
Ten safe and clean refueling tips for boaters   
World ARC fleet moored at Christmas Island   
Blue Planet Odyssey welcomed to Bora Bora   
Remember to properly dispose of obsolete distress beacons   
Blue Planet Odyssey - Aventura makes landfall in the US   
World ARC fleet bids farewell to Bali   
Antarctic Team discovers mechanism for massive ice shelf collapse   
Baltic 4 Nations - Next edition sets sail July 2015   
BoatUS offers 'Boater's Guide To Winterizing'   
Yachts prepare for second Atlantic Odyssey, departing this November   
Thai drama with Phuket yacht clampdown   
Sailing Rallies launch two new events at PSP Southampton Boat Show   
World ARC crews in Bali   
Could your sailing navigation use a tune-up?   
Images of marine sunsets by Tripadvisor   
Citizen science model proposed to fill fundamental ocean data gap   
Ocean Cruising Club celebrates 60th Anniversary with record gatherings   
The Boat Cookbook   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW Cru USA
LocalAds   DE  ES  FR  IT