Melbourne smiles all round, don't fixate on attendance, Taiwan part 2
|Kha Shing Monte Fino Jeni Bone|
Despite the grey skies and plunging mercury around Australia, bleaker still in NZ, there's plenty to warm the cockles wherever you are in the Asia-Pacific this week.
|Kaohsiung convention centre - the future venue for TIBS 2014. .. .|
If you haven't heard, a recent trip to Taiwan to inspect the venue of the future Taiwan International Boat Show and meet some of the major yacht builders in the region spawned a burst of stories from my quarter - profiling their methods, business models and ambitions for their products in the global market, with relevance to all manufacturers and marketers in our region.
|Exhibition Centre design Jeni Bone|
Organisers are aiming for 250 exhibitors for the first year, and most of those they aim to draw from Japan, China, Australia and New Zealand. Find out what they're offering and why they believe doing business with Taiwan is such an attractive opportunity.
|Horizon factory Jeni Bone|
The President of IFBSO, Jurij Korenc was also in Taiwan, guiding the organisers in the path ahead to putting on a world-class show. He lent his wisdom and considerable experience in organising boat shows to comment on the major issues facing event organisers and the marine industry, especially in Europe, where he predicts the economy will not pick up for at least four years.
|Jurij Korenc President IFBSO Jeni Bone|
Korenc also added his weight to the fixation on attendance figures at events, which he asserts is simply one measure of judging a boat show. 'Quality over quantity, any day,' is his motto.
Also this week, a barrage of news from around the world, including some of the final preparations and entries in this year's Audi Hamilton Island Race Week, from 17 July and a highlight on the international calendar, as well as the first feedback from BIAV on the Melbourne Boat Show which closed yesterday to unanimous praise and strong sales.
|Some of the best sailing to be had anywhere in the world is there to be enjoyed at Audi Hamilton Island Race Week Jack Atley|
Then there's a look at how Rivergate International Boat Show intends to use social media as a major tool to generate local interest and deliver added value for exhibitors, and a brand new watercraft show for Melbourne, with the inaugural Club Marine Sports Boat & PWC Expo over three days, 21 to 23 September.
Loads of new products, Olympic packages for the most effective online advertising and much more.
Take your time with this serving of marine industry news, as each and every story is compiled to enhance your business and bring you up to date on what your competitors, your potential collaborators and industry organisations are doing.
Have a great week!Jeni Bone, editor
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