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  24 Jan 2012
 



Net outstrips papers for ads, Syndication suits, Melb world firsts

Thanks to the popularity of smart phones, tablets, laptops,netbooks and connected TV, the stature of the Internet as the number one media and information source is a reality. Commentators and analysts forecast the net will overtake newspapers this year in Australia for their share of ad revenue, having already outstripped magazines three years ago.

Its not just iPads, low cost Tablets have dramatically expanded Internet access - they are read on the train, on the bus, in the smallest rooms, while watching TV  MarineBusiness-World.com .


While there is still a sentimentality for traditional media among consumers, advertisers are moving away as circulations fall. In this week's feature, MD at Fusion Strategy, Steve Allen sheds some light on US trends and how they relate to the local media landscape and marine advertising specifically.

Advertisers who have yet to dip a toe in online advertising are missing out on the consumer wave of technology that accommodates branding, campaign and retail advertising, reaching the tech-savvy, cashed-up consumers who are confident to research and buy online. If you don't have at least 50% of your ad budget online, you are missing out on the key market growth area.

Also this week, a plethora of product news and plenty of global events including Miami, Dubai and Melbourne boat shows. There is also a hint of the attractions to come at this year's Sanctuary Cove boat show - the innovative and environmentally-friendly Ego sub, just one of several global sensations that will be on show.

Send through your own news and story ideas - we are always on the beat.


Jeni Bone, editor



Internet outstripping print as preferred medium
Jeni Bone,
Around the world, as internet connectivity leaps ahead with the popularity of Smart phones and tablet technology, as well as soon to be commonplace web-enabled TV, online advertising is outstripping outstripped all print media.... [more]
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Chaparral to debut five new models at Melbourne Summer Boat Show
Dani Limback,
Chaparral will debut five new models at the upcoming Melbourne Docklands summer show.... [more]
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Superior Jetties creates curvaceous concept at RPAYC
Sandman PR,
Superior Jetties recently installed a new curved pontoon at the Royal Prince Alfred Yacht Club (RPAYC) in Pittwater, Sydney.... [more]
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Canobolas Marine the latest dealer to take on Savage
Ebany Draper,
Canobolas Caravan and Marine Centre have come aboard as the newest dealer for Savage Fibreglass, boosting the brand's presence in New South Wales.... [more]
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GME MT400 facilitates two rescues in one day!
GME Matthew Heap,
Fortunately the majority of Australian boaters take safety seriously, consequently the incidence of major marine accidents are relatively few and far between, so the events of January 18 2012 were extraordinary to say the very least.... [more]
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Honda Marine appoints VIC/TAS territory manager
Sandman PR,
Honda Australia has appointed Andrew Wenzel as the marine division's new VIC/TAS Territory Manager.... [more]
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Goa Barges select GME VHF Radios for quality and reliability
GME,
Australian radio manufacturer, GME in association with Elektronik Lab India's leading marine electronics distributor are delighted to announce the success of their joint bid for the supply, installation and maintenance of 100 plus GME GX-600 VHF radios to the Goa Ports Authority.... [more]
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Finest yacht builders to star at 20th Dubai International Boat Show
Dubai World Trade Centre,
The Dubai International Boat Show, the Middle East's largest and longest running leisure marine event, has confirmed that a record number of Superyacht Builders Association (SYBAss) members will be part of the show's 20th anniversary celebrations, 13 – 17 March.... [more]
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Princess V52 awarded 2012 European Boat of the Year
Creating Demand,
Princess Yachts International enjoyed another successful evening at the annual IPC magazines Motor Boat of the Year awards where, the already highly acclaimed V52 picked up the coveted title of ‘Motor Boat of the Year' for the Sports Cruisers category.... [more]
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Yamaha introduces the 2012 FX Series
Yamaha Motor,
Yamaha Motor Australia is excited to introduce the 2012 FX range, featuring great new colours, exciting upgrades and as always, proven performance and reliability.... [more]
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Maritime Safety Queensland continues oil spill response
Maritime Queensland,
The operation to clean up an oil spill from a ship refuelling incident at Hamilton Wharves on Brisbane River Monday 23 January is continuing with trucks using vacuum hoses to pump oil directly from the spill site to wharfside.... [more]
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Prestige 500 wins European Powerboat of the Year Award 2012
Mainsheet Media,
At the official ceremony of the European Powerboat of the Year Awards held on the 21st January 2012 in Düsseldorf, the superb Prestige 500 was awarded the title of 'Powerboat of the Year' in the category of yachts over 45 feet in length.... [more]
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Horizon now 9th biggest superyacht builder in the world
Horizon Yachts,
The recently released Global Order Book 2012, compiled by ShowBoats International magazine, has announced Horizon now holds the ninth position in the world's top 10 megayacht builders. Horizon is the only Asian yacht builder in the top 10 list and Horizon's home country of Taiwan ranks seventh in the top 10 yacht builder nations.... [more]
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Not shark 'attack', it's an 'accident' + Video
Media Services,
The concept of the 'rogue' shark, seeking revenge on its human nemesis is nothing more than Hollywood fodder, say experts, including Christopher Neff, a researcher at the University of Sydney carrying out the world's first PhD on the politics of 'shark bite incidents'.... [more]
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Suzuki Marine continues innovation with new tiller handle
Martin Beeson,
Suzuki has announced that it will be introducing an innovative all new tiller handle for its DF40A – DF115.... [more]
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Fishing industry unites and saves Tweed Coast from marine park
Jeni Bone,
Plans to create a Commonwealth marine reserve off the Tweed Coast have been shelved, thanks to the persistence, determination and collaborative effort of the Tweed fishing industry, lobbyist and Gold Coast Mayoral candidate, Keith Douglas, Senator Ron Boswell, anglers and fishing clubs.... [more]
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Horizon launches new EP148 superyacht to testing field
Vincee Wu,
Horizon Group launched their brand-new EP148 expedition superyacht into the Horizon Marina Testing field on Thursday, January 12th 2012. Under a surveyor watch, the yacht will complete a series of tests and classification sea trials that include a 6-day continuous cruise through the rough seas around Taiwan.... [more]
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BIAV announces 2012 Board of Directors
BIAV,
BIAV are pleased to announce the election of a new President and Vice-President to the Board as we move forward into 2012.... [more]
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World first debuts confirmed for Melbourne Summer Boat Show
BIAV,
The 2012 Melbourne Summer Boat Show, taking place February 3-5 at Melbourne's water wonderland - the Docklands - is set to be a bumper event with all types of boats being open to the public to peruse, plus a wide range of on and off water activities for the entire family.... [more]
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Melbourne Summer Boat Show - win a Seawind 1160
BIAV,
The all-new Melbourne Summer Boat Show taking place 3-5 February 2012 at the Docklands is shaping up to be a massive family event with some very special new exhibitors and features now confirmed, including the chance to win a Seawind 1160 catamaran.... [more]
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Ego Semi-Sub a highlight of Sanctuary Cove International Boat Show
Jeni Bone,
Visitors to Sanctuary Cove International Boat Show this year will behold a world-first - the Ego, 'compact semi-submarine' from Korean company, Raonhaje, is heralded as the most environmentally-friendly and commercially viable concept of its kind.... [more]
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Syndication – the solution for time-pressed families
Jeni Bone,
Sharon and John Russell, who together have run Riviera Syndication since 1999, spent a fun-filled two weeks onboard the newly syndicated Riviera 5800 Sport Yacht, out of Hamilton Island.... [more]
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UAE Jet Ski Championships - James Bushell competes for 34th title
Emma Slater,
UAE International Jet Ski championships - Whilst most Powerboat Racers are in training for the summer season or enjoying the off season with their boats and ski's put firmly away for the winter, six times World Jet Ski Champion and the World's ranked number one James Bushell is still hungry for more titles, in what some would describe as an already the perfect year for him.... [more]
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Marine Photographers urged to use IPTC metadata to protect Copyright
Brendan Maxwell, Tetra-Media,
There is a constant struggle to get sailing coverage in mainstream media, and the photo attribution issue does not aid that struggle. Media react badly – very badly – having published event-supplied images in good faith when they are sent legal letters or invoices (we have seen some doozys) or receive aggressive emails or phone calls from event photographers complaining that their images have eith... [more]
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Keep an eye out for nesting turtles
GBRMPA Media,
Those who visit the Great Barrier Reef Marine Park are urged to keep their eyes open for marine turtles and their hatchlings during the summer months. With marine turtles coming ashore to lay their eggs and baby hatchlings making their way to the water, people are likely to encounter one of nature's most ancient and fascinating creatures.... [more]
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NSW Maritime - Lake Albert exclusive use this Sunday
Penny Robins,
NSW Maritime has granted an exclusive use aquatic licence for the safe staging of fireworks on Lake Albert at Wagga Wagga on Sunday (22 January). NSW Maritime Regional Manager Murray/ Inland Scott Kidd said boaters should avoid the lake in a 300 metre radius from a pontoon that will be used to stage the fireworks between 5.30pm and 8.45pm.... [more]
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Fujian Wangzi Yacht Sales announces new marina in Fuzhou
Fujian Wangzi Yacht Sales,
Last week the China organisers of the 2011 inaugural Macau Yacht Show, Fujian Auto China Conference and Exhibition Co and Fuzhou Auto China Yachts Management Co, announced their latest project - the Wangzi Marina Club and Fuzhou Auto Yachts Sales Centre. 'We believe that Fujian province shows great promise for the development of a leisure marine industry, and boating in general'.... [more]
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Australia Day boating advice for Sydney Harbour
NSW Maritime,
'The sheer volume of traffic on Sydney Harbour on Australia Day requires every skipper to remember they are responsible for everyone on board and to keep a proper lookout and maintain a safe speed at all times.... [more]
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Sail-World.com - Contributors Guidelines
Sail-World.com,
Whether its information about yachts, catamarans or dinghies, or tales of your adventures on the water, there is always a story waiting to be told. Sail-World is happy to receive your articles - be it profiles of people and boats, techniques, safety or seamanship. Read on for the guidelines for submitting an article, including commercial articles - if the information is of value to our readers... [more]
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Johnson Outdoors and Navico settlement reached
Navico,
In the US, Johnson Outdoors Inc., and Johnson Outdoors Marine Electronics, Inc., and Navico, Inc. are pleased to announce they have resolved their dispute relating to Johnson Outdoors' patented Humminbird® Side Imaging® sonar technology and Navico's StructureScan™ accessory to its displays.... [more]
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Dockwise Yacht Transport heads to Brisbane with $35m in yachts onboard
Aurora Global Logistics,
The city of Brisbane, capital of Queensland and Australia's third most populous city, will welcome Dockwise Yacht Transport's (DYT) Super Servant 4 with open arms this month when the 169.49 meter (556 foot) orange semi-submersible ship berths at Fisherman's Island Terminal to unload a cargo of yachts worth approximately US$35 million.... [more]
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Thailand is No. 1 sailing destination in Asia
Event Media,
In a survey conducted at the 2011 Phuket King's Cup Regatta, Thailand was voted the favourite sailing venue and best regatta location in Asia. The survey was taken by international sailors from around the globe. Thailand was voted as having the best sailing grounds and destinations due to an ideal geography, good weather conditions and beautiful scenery.... [more]
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Operation Tow Safe - NSW Maritime safety campaign results
Penny Robins,
Operation Tow Safe, a NSW Maritime safety campaign which ran from 7 to 15 January, has revealed some boaters in NSW are taking risks when towing water-skiers and wake-boarders. NSW Maritime Acting General Manager Maritime Operation Trevor Williams said 2838 vessels were checked by Boating Safety Officers during Operation Tow Safe.... [more]
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