Sail-World New Zealand: 8 April 2011
Welcome to Sail-World.com's New Zealand newsletter for 8 April 2011
|Dean Barker, Director Nexus Marine and Kiwi Yachting Consultants |
We had an all-time record month record in March for Sail-World with over 450,000 visits to the Sail-World.com site - an increase of almost 35,000 over the previous record set during February 2010 and that was driven by the extreme interest in the 33rd America's Cup, sailed in Valencia. We had 190,000 unique viewers read Sail-World at some stage of March 2011 - which equates in print terms to the print run of a magazine, or more specifically the number of actual magazines sold.
Those numbers don't cover people who just flick onto the site, have a quick update and don't open a story. They aren't driven by forum visitors either.
With those sort of numbers it is no surprise why internet advertising spend is expanding quite significantly, and is now the third highest category in New Zealand.
We have an number of initiatives in Sail-World this month. The website has been updated in its layout to have a rolling photo feature from the top five stories at that time.
This gives you a quick glance at what is happening in the sailing world, plus if you leave it as a home page/screensaver on your PC or mobile phone and the images will keep rolling through.
|Crew members on Colin Parkin's "Drinks Trolley" with Chris Dickson as skipper as they win the Hebtro Trophy 2011 (John Hardy image) |
We are running the first of our video profiles in this edition, with Dean Barker, better known as skipper of Emirates Team NZ, but who is also involved in the New Zealand marine industry as a Director of Kiwi Yachting Consultants, and one of their companies Nexus Marine AB.
In this edition, Dean outlines his involvement with Nexus Marine, some of the projects that are coming up and how these are linked with his own sailing. A major boost for the Nexus Marine brand has been its selection as the official instrumentation supplier for the Tour de France which will take place later this year in a fleet of 20 identical yachts, starting in Dunkirk and finishing in Monaco. Click here to read the story and see the video interview.
This new style of video profile will be available to all Sail-World advertisers at no charge.
|Buried - Laser racing in Palma |
The NZL Sailing Team is in action in Palma, Spain for the third round of the ISAF World Cup, after an indifferent start by many of the established players, things are on the improve and after the first day of the Gold fleet racing. Five NZL Sailing Team members are in the top five in their respective events. We have daily coverage in this edition including video and full marks to the organisers for doing an excellent job on the media side of the event and doing a great job for the sport. If only a few others could follow their fine example ......
Congratulations to two Sail-World advertisers, North Sails and Southern Spars for the part their sails and spars played in the win in the Barcelona Round the World Race by Virbac-Paprec. You can read their stories here and here
|Rose Dickson (9yrs) sailing in her first Optimist Green Fleet race at Worser Bay - Hebtro Trophy (Paul Marsh image) |
Just in is news of a new development with the America's Cup design process with the offering of a basic AC72 design package to the 15 entered teams. The package is the product of a combined design and development group which comprises designers from North Technology (a division of North Sails) and Southern Spars. We hope to have more on this in coming editions. Certainly this is a new development for the America's Cup aimed at reducing the gap between the established teams and the new entrants, plus helping lower the costs for those who wish to compete on a reduced budget. The platforms will still have to be built in the country of the challenging club, however all other parts can be sourced internationally, including from New Zealand based suppliers.
|NZL Sailing Team: Womens Match Racing - Day 4 Palma 2011 |
Many thanks to those who have contributed to this edition, particularly those using our online submission and image loading facility which can be accessed by clicking here
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