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04 Mar 2009                                   To respond to this email CLICK HERE













































It's profitable being Green, Boab expands, DIBS opens

It's certainly a Green themed issue this week, with a story about the trend towards all things Eco that is emerging in the US and Europe. There's plenty of money to be made in positioning your product or service as ‘earth-friendly'.

So while banks are crumbling and multinationals are laying off staff, every key player—from the Obama administration http://www.trendwatching.com/trends/ecobounty/obama.php

to the Chinese government—plans to dominate the post-recession economy by going sustainable, including a heavy dose of rules and regulations. Recession or not, consumers will continue to demand responsible behavior from brands. Reuters recently reported that: “Four out of five people say they are still buying green products and services today--which sometimes cost more--even in the midst of a US recession.”

Among the eco-conscious are many marine brands, including Australia's own Solar Sailor, celebrating success around the world with orders from China and the US.

There are plenty joining the bandwagon too, with hybrid boats a growing trend. While innovative and luxuriously decked out, its price of $600,000 means the DSe Hybrid featured this week will not appeal to a mass market.

We also have an update on the Korea International Boat Show, Dubai which is on this week, and back home, insight into the major benefits of franchising, specifically the example of Boab Boat Hire which is enjoying record growth.

Have a great week and email me with any suggestions or news.


Jeni Bone, Editor



Eco to drive new post-recession economy
Jeni Bone,
With the recession deepening, count on all things ‘eco' to be repositioned from ‘worthy but expensive' to ‘worthy and a lot less expensive'.... [more]


Korea ramps up for KIBS
Jeni Bone,
The most wired nation on the planet, home to Samsung, LG Philips, Hyundai KIA, and one of Asia's and the world's most vibrant economies, Korea is hosting the second Korea International Boat Show, 3-7 June 2009.... [more]


Keep costs down – you can run local advertising online
Bob Maxwell,
If most of your customers are in one city or region, don't pay for national advertising. World class sites like TetraMedia's Sail-World, Sail-World Cruising. Powerboat-World and Marine Business News site can set up you advertising so it's only seen by your target audience and you only pay for that tartget audience... [more]


Solar Sailor success in international markets
Jeni Bone,
Australian Solar Sailor, with Dr Robert Dane at its helm and former PM, Bob Hawke its Chairman, is celebrating some recent wins.... [more]


Island Pilot DSe Hybrid - the first truly 'Green' motoryacht
Jeni Bone,
The DSe Hybrid 12m is a sustainable luxury yacht, which can cruise indefinitely at speeds up to 6 knots while creating zero CO2 emissions using technology that combines diesel, solar and electric power.... [more]


Leading the charge – Bar Crusher 760HT
Sandman PR,
Bar Crusher's eagerly-awaited new 760HT (Hard Top) is designed and built for one purpose – long-range offshore sportfishing.... [more]


Focus on franchising for Boab Boat Hire
Jeni Bone,
With a winning franchising formula and its own fleet of custom-made boats, Boab Boat Hire is helping investors make a living out of a lifestyle.... [more]


Queensland Elections - Marine Queensland welcome promises, more wanted
Bob Wonders,
LNP promises $15 million boost for recreational boating. Don Jones, general manager of Marine Queensland, said the industry was 'wholly supportive' of the LNP proposal.... [more]


Whitsundays prepares for Show
Media Services,
The Oceanic Whitsunday Boat & Leisure Show is once again being held on the 6th and 7th of June, over the Queen's birthday long weekend, in what must be one of the world's most perfectly positioned marinas.... [more]


Exide expands marine range
Media Services,
Exide has released two all-new flagship marine batteries to spearhead the company's expanded marine ranges.... [more]


Sturrocks Boatique - North Sails nautical fashion exclusive
Media Services,
The Sturrocks Boatique located in Mosman, Sydney is proud to announce the new season's collection of highly sought after Italian nautical fashion brand North Sails. March is the month that sees the famous Sturrocks's Military Road windows transform to bring this high street fashion brand to life and is the feature brand for the month.... [more]


Yanmar unveils New Generation BY2 Series diesels
Connexion PR,
Can the latest and best marine diesel be made even better? Yes it can, according to Yanmar Marine. When the electronically controlled, common rail BY Series of light weight diesels was introduced two years ago into the pleasurecraft market, the four totally new engines in the range were hailed as establishing new standards for the industry.... [more]


Marina berths in Rushcutters? Call d'Albora
Colin Patterson,
It's perhaps fitting that a marina on the most beautiful harbour in the world, in one of the most exclusive locations, should be firmly committed to the annual Clean up Australia Day on Sunday 1st March. Along with thousands of Australians, d'Albora Marinas staff at Rushcutters Bay spent extra time yesterday removing rubbish around the marina and waterways, with posters on display that encouraged... [more]


Maritimo makes its mark at Miami
Bob Wonders,
Australian builder gains a jump on its US rivals. Marketing director Luke Durman and warranty manager Ross Willaton attended the show to support Maritimo USA president Dave Northrop and the US dealer network.... [more]


Autopilot steers couture gown down runway
Jane Arakawa,
Presented with a brief to create an ‘industrial' couture gown without using typical evening fabrics and themed to ‘Night of the Witches' would have daunted most students; however, Louise Maniscalco, a recent graduate of East Sydney Fashion Design Studio, found inspiration in sensor covers and superseded analogue compass gaskets at marine manufacturer Coursemaster Autopilots.... [more]


Matthew Hayden on board for safety campaign
Brad Schmidtt,
NSW Maritime has launched a $200,000 boating safety campaign featuring former Australian cricket opener Matthew Hayden, Ports and Waterways Minister Joe Tripodi announced today.... [more]


India celebrates success of Mumbai Boat Show
Jeni Bone,
Hailed by its organizers as a resounding success, despite unrest in the region, the pall of the November 2008 terror attacks and the downturn in the global economy, the Samira Mumbai International Boat Show 2009 closed last Sunday 22 February after 4 days with claims of figures higher than last year's.... [more]


DIBS anticipates best show yet
Media Services,
Dubai International Boat Show rises above economic challenges to present five major global launches and 22 regional premiers.... [more]


 


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