TetraMarine's sites in combination are the largest marine news network in the world. Sail-World.com started in Australia and now has a global footprint with sites in the USA, Canada,the UK, Europe, Asia, New Zealand and World and Australian Cruising sites.
Our boating site launched in March 2007 as Powerboat-world.com has attracted a strong audience across Australia,New Zealand and Asia.
Marine Business-World is already the most widely read Marine Trade publication in the Asia Pacific and has attracted a significant North American and European audience.
Sail-World.com is a key source of information for serious sailors because we are cover both racing and cruising sailing in great detail. We cover offshore racing, keelboats, match racing, and Olympic classes and our event news coverage goes to over 900 different media groups including national and international sailing websites.
The monthly unique visitor numbers across the marine publications now exceeds 270,000.
Sail-World does not wait for sailors to visit. 180,000 newsletters a week, deliver News, Advertisers’ Press releases and hyperlinked ads to a loyal subscriber base.
On Sail-World sites alone there were more than a 3 million unique* visitors in 2013 (*a viewer who visits every day all year is still just one unique visitor).
A major story about a marine company may appear in a magazine once, but then it is gone. By contrast Sail-World, Marine Business-World & Powerboat-World’s 130,000-story archive is online.
Google and other search engines and newsfeed services index all the TetraMedia sites news stories within five minutes of publication and so large volumes of Sail-World, MarineBusiness-World and Powerboat-World traffic comes from Internet searches.
Sail-World, MarineBusiness-World and Powerboat-World stories, via our customisable news tickers, already appear on more than 220 Boating Club, Association, Industry and regional news sites.
Preparing your 2014-15 budgets? Boaters have moved online. Major yachting and powerboating companies are reporting up to 85% of walk in the door clientele have done significant online research and that process continues to accelerate with broadband, so you need to make sure that between 50% and 100% of your advertising expenditure is allocated to online media.
And the Cost ?
TetraMedia's online advertising delivers instant reach. The cost per thousand advertising impressions on Sail-World is less than 1/5th of the cost of marine print media.
The common Sail-World promotional programs, for the Australian market, cost from $195 to $795 per month + GST, that is between $2,340 and $9,540 per year + GST.
Sail-World Standard Promotional Package: The standard package for small and medium size companies cost AUD$315 per month for one site.
With this package Sail-World publications will display Advertiser’s link buttons ,<<<< and will post up to 24 Advertiser’s newsworthy press releases, accompanied by images provided by the advertiser and/or from our own image archives. Sail-World will works closely with advertisers to ensure regular editorial coverage.
Sail-World Premium Promotional Package: Costs AUD $795 per month
Most important: Premium Advertisers own exclusive newsletter material will be send to the combined Australian Sail-World mailing lists. (one newsletter for every three Premium months per year.) A highly effective contact list for finding new clients, it includes all the owners/skippers racing on the Australian East Coast in the last five years.Premium Advertisers will have extra prominent onsite advertising (on the right hand side of pages)>>> as well as on the left hand side <<<<.
Sail-World will works closely with Premium advertisers to ensure a flow of features and regular editorial coverage. Additionally Premium Advertiser have unlimited New Products database rights, Brochure download facility and Sail-World will build and distribute Corporate screen saver program. (these facilities can be added to the Advertisers own website.)
Increasingly advertisers are moving to year-round Premium Packages, or are using a mixture of Standard promotion, with Premium promotion during key months for their product range. This allows programs for a range of budgets, as can be see with examples of mixed Standard/Premium packages,
Because of the importance of direct newsletter marketing most new advertisers are starting with the 9 Standard/3 Premium package which costs $435 per month and delivers one of those.
Sail-World Rates + GST (for Australian companies only) - from October 2012
Contact Brendan Maxwell at TetraMedia on 02 80061873
Data sources - Alexa/Amazon and Sawmill & magazine publishers public docs.)
Sail-World Latest Stats
Number of visits
Time on Site
Total unique visitors for 2013:3,008,471
2013 was up 52% from 2012.
The first four five months of 2014 up 43
% on 2013