sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: Emirates Team NZ launches vibrant social media package

America's Cup: Emirates Team NZ launches vibrant social media package

'Emirates Team New Zealand sail against Team Korea in the finals of the match racing stage of the America’s Cup World Series in Plymouth.'    Chris Cameron/ETNZ©    Click Here to view large photo

Emirates Team New Zealand, the world's most successful professional sailing team, has joined the social media age with the launch of its new blog .... www.etnzblog.com. The team has worked on the project with Dell Computers and Dallas, Texas, based RD2 Inc, an acknowledged international leader in social media development.

The new site, is positioned as social media and therefore not covered by the draconian provisions of the Protocol governing the 34th America's Cup, which require all entered teams to redirect all their traffic to the americascup.com website.

etnzblog.com covers all aspects of Emirates Team NZ racing operations, including the current Volvo Ocean Race, America's Cup and the Extreme Sailing Series.

Other sections cover the history of the team, Sir Peter Blake plus a fan engagement area.

Lisa Edser, Emirates Team NZ's marketing manager explains the new move into social networking



Previously the team had been in dispute with the America's Cup Event Authority, who lodged a complaint with the International Jury when Emirates Team NZ did not cut over their current URL www.emiratesteamnz.com to the americascup.com website - as required to be done by 31 July 2011 under the Protocol. That move would have required Emirates Team NZ to use the ACEA site as its sole web presence - which would have included non-America's Cup activities.

The dispute was taken to mediation by the parties and has not reached a resolution. etnzblog.com gazumps that mediation process as it is a social media presence which not covered by the tentacles of the America's Cup Protocol.

Chris Ronan, president of RD2, said: 'Working with Grant Dalton and the team with its invigorating spirit of adventure is a remarkable experience. We were intrigued that a little country in the South Pacific has a proud history of domination on the water.

'Emirates Team New Zealand has always been at the cutting edge on the water; we welcomed the opportunity to put the team on the cutting edge of social media.'

Dean Barker, skipper of Emirates Team New Zealand, takes the helm of an Extreme 40 for the first time on day 1 of the Extreme Sailing Series™ Almeria. -  Paul Wyeth / OC Events   Click Here to view large photo

RD2 has an impressive client list including Southwest Airlines, international real estate company CB Richard Ellis, Dell Computers, and Wide Open West a US cable tv, internet and telephone company. The Southwest blog has been rated best corporate blog for four straight years.

He said: 'Like Southwest and Dell, Emirates Team New Zealand is using best practices to leverage key social media tools, from the blog, to Facebook, Twitter and YouTube.

'Furthermore, RD2 is working with Emirates Team New Zealand to create a social media presence that is as visually stunning online as the team is on the water.

'It’s important to build an online community that lives up to the brand expectations the team has created. That’s a tall order.'

CAMPER with Emirates Team New Zealand arrives in to Palma, Spain, ahead of the start of the Volvo Ocean Race 2011-12. -  Nico Martinez   Click Here to view large photo

Emirates Team New Zealand managing director Grant Dalton says the headlong leap into social media would have been impossible without Dell and RD2.

'We had made tentative steps into social media over the past two years with Facebook and Twitter. We knew we needed a first-rate blog and we knew we needed to integrate Face book, Twitter and YouTube into that blog. We wanted to be right in the forefront with our adoption of social media and we have an expatriate Kiwi Andy Lark, who was then working for Dell, to thank for much of what we have today.

'Andy is an articulate advocate of harnessing the power of social media; he got RD2 involved in the design and implementation and Dell provided the platform, funding and support.'










by Sail-World

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=89095

11:42 PM Thu 29 Sep 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup
2011 Emirates Team New Zealand news

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
12 Apr 2014  Royals go match racing on the Waitemata: Image gallery - 2
11 Apr 2014  Royals go match racing on the Waitemata: Image gallery - 1
MORE STORIES ...

News - USA and the World





2014 Pacific Cup - Scarlet Runner wins by Vanessa Yates, Hawaii






























































Marina Rubicón Round Canary Islands Race - First blood to Team Brunel
ISAF Youth Match Racing Worlds - Competition heats up on day 2
Laser Radial World Championships - Competition aplenty on day 3 +Video
Extreme Sailing Series - Penultimate Act to take place in Nice
Leukemia Cup - Images by Leighton O'Connor
Maxi Yacht Rolex Cup - Meeting of the grand designs
29er North American Championship - Final series kicks off
29er World Championship 2014 set to start in Kingston, Ontario
Barcelona and Parnu chosen for 2015 ORC championship events
2014 Race for Rady Yacht Race - Benefiting Rady Children’s hospital
CMRC Summer Invitational Series - Doubleheader events start tomorrow
BIC Techno 293 Worlds 2014 - Day 3
Sailing through STEM Night at California YC
Six Metre European Championship - High temps and little wind on day 3
Women’s Match Race Golfe du Morbihan - Light wind opener in Vannes
International Moth Worlds: Rashley ahead as Aussies close in
Brewin Dolphin Commodores' Cup - Unsatisfactory conditions on day 4
ISAF Youth Match Racing Worlds - American unbeatable on day 1
RS Feva World Championships - All set at Yacht Club de Carnac
ISAF Rolex World Sailor of the Year Awards - Nominations now open
BIC Techno 293 Worlds - Steady winds on day 2 + Video   
29er North American Open Championship - Qualifying series wraps up   
Opening ceremony O'pen Bic World Cup, Travemunde Week, Germany   
Six Metre Europeans - Wind fails to make an appearance on day 2   
Edgartown Race Weekend - Let the sailing (and good times) begin   
ISAF Youth Match Racing World Championship - Action commences July 23   
International Moth Worlds - Mothballed on day 4 + Video   
Brewin Dolphin Commodores' Cup - Ireland remains out front   
Spirits high as Team Alvimedica completes Transatlantic crossing   
Gladwell's Line: A change of direction needed in the America's Cup *Feature   
29er North American Championship - Day 1 in Kingston   
Red Bull 49erFX: First look at the Olympic sailing venue at Rio   
Fuerteventura Kiteboarding Grand Slam - Classic conditions on day 3   
NYYC Race Week Part II images by Rolex/Daniel Forster   
Drowning or electric shock? What you need to know to help save a life   
BIC Techno 293 Worlds 2014 - Day 1   
Six Metre European Championship - Blazing sunshine on opening day   
National Sailing Hall of Fame to present Lifetime Achievement Award   
Brewin Dolphin Commodores' Cup - Tactical evening ahead for the fleet   
International Moth Worlds: Greenhalgh and Rashley tied at the top   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT