sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : 34th America’s Cup and YouTube announce Media Partnership

34th America’s Cup and YouTube announce Media Partnership

'YouTube'   
America's Cup organisers have announced a new media partnership with YouTube.

Focused on pushing the boundaries of fan interactivity, event organizers of the 34th America’s Cup and YouTube have announced a global partnership to elevate sports content consumption.

Combining the world-class content developed by the in-house America’s Cup Television (ACTV) and Technology teams with YouTube’s powerful media platform and livestreaming capabilities, the online partnership will deliver into people’s homes like never before. America’s Cup racing will now offer online viewers the choice of different video and audio streams – instead of one just view - thanks to the YouTube multi-screen experience.

'The new America’s Cup is all about transforming the way people see the sport of sailing and with YouTube, we can put the viewer in the driver’s seat of their experience, ' said Stan Honey, Director of Technology, America’s Cup Event Authority. 'With YouTube’s reach across vast, multi-generational audiences, we’re hugely excited about the potential of this partnership to reach broader audiences than ever before.'



With the player, viewers can choose from live footage onboard with a team, a graphical overview or an eagle’s eye view as part of the daily livestreaming from race events. In addition, viewers can select different audio tracks, either expert sailing or standard sports commentary. This feature will be available on both the America’s Cup YouTube channel and the America’s Cup website, and will compliment the live and highlights coverage offered by traditional broadcasters.

The bedrock of the experience is content more dynamic than America’s Cup has seen before. Event organizers have made a significant investment in the production of next-generation broadcast images and production to put the viewer at the heart of the action, onboard with America’s Cup teams.

Cascais (PRT) - 34th America’s Cup - AC World Series - Cascais 2011 - YouTube Partnership Announcement -  ACEA - Photo Gilles Martin-Raget?nid=87177_©   Click Here to view large photo

'Our goal for YouTube Sports is to create a user experience unlike anything available today, so it's great to have compelling content produced in a very innovative way. The new America’s Cup livestream is exactly that, and will be even more dynamic as we build in new technology,' said Claude Ruibal, Global Head of Sports Content for YouTube. 'We believe that our partnership with the 34th America’s Cup will be a game-changer for viewers, providing global communities easy access to engaging content whenever and where ever they want it.'

The new AC45 wing-sailed catamarans provide a platform that is exceedingly quick, highly maneuverable and relentlessly demanding. The best sailors in the world will need both mental and physical strength to push the limits of the boats and themselves to gain the edge they need – without falling over it. And all of this action will be captured by onboard cameras and microphones that will be livestreamed through the multi-screen player.

Cascais (PRT) - 34th America’s Cup - AC World Series - Cascais 2011 - Race Day 5 -  ACEA - Photo Gilles Martin-Raget?nid=87177_©   Click Here to view large photo

The next phase of the partnership is focused on product development, where the library of America’s Cup content will be leveraged across a growing platform of YouTube features that will consistently increase fan connectivity over the next two years.

'Our partnership with YouTube will not just break new ground in sailing, but in international sport,' said Honey. 'And the revolution is just beginning as we work together to enhance the viewing experience with more special features from YouTube as we march to the America’s Cup events in 2013.'




by ACM

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=87177

11:14 AM Fri 12 Aug 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
MORE STORIES ...

News - USA and the World



America's Cup: Challenger calls Competitor Meeting ahead of deadline *Feature by Richard Gladwell Sail-World.com/nz,
































































America's Cup: 2017 venue short-list reduced to two Cities
Formula Windsurfing Youth and Master Worlds overall
49er and 49erFX Europeans: Pitfalls aplenty on day 1 + Video
ISAF Youth Worlds - Laser Radial sailors look to join list of legends
Coville soon to chase solo circumnavigation record in giant trimaran
Fierce competition at the Meanline Fins Slalom Challenge
Volvo Ocean Race - Team Brunel opt for experienced winner
Bakewell-White supermaxi designed to take Transpac's Barn Door Trophy *Feature
Crew rescued by navy patrol from J/111 racer after Mayday in storm
Team Alvimedica practice in Newport, RI - Photos
18 foot skiff European Championship (Open Europeans) - Final results
Nacra 17 European Championships - No action on day 1
ISAF Youth Worlds - 29er and SL16 sailors prepare for battle + Video
Volvo Ocean Race: Eight new crew members named by teams
Volvo Ocean Race: New additions to Spanish team announced
2014 Cape Panwa Hotel Phuket Raceweek - Phuket Island is ready to host
PWA Awaza World Cup - Cyril Moussilmani and Delphine Cousin on top
Foiling Week - Moth Class Italian Open Championship Day 2
America's Cup: Luna Rossa foiling in AC45s at their Italian base
Star World Championship - Germans claim dramatic win in Malcesine
PWA Awaza World Cup - Down to the wire in Turkmenistan   
Route Halifax Saint-Pierre - Off to France!   
Nacra 17 Europeans - La Grande Motte back in Olympic classes arena   
Stena Match Cup Sweden - Hansen hat trick in Marstrand + Video   
Route Halifax Saint-Pierre Race keeps an eye on Arthur   
World Match Racing Tour: See the Finals replay at the Stena Match Cup   
Newport International Boat Show unveils exciting 'At The Helm' Program   
Stena Match Cup Sweden - First blood to Hansen over Canfield + Video   
Star World Championship - Americans claim race win in Malcesine   
PWA Awaza World Cup - Weather halts action on day 4   
Clipper Race - Henri Lloyd wins OneDLL Cup into Den Helder   
Clipper Race - Close match racing in closing stages of the OneDLL Cup   
Volvo Ocean Race: Spanish play catch-up with under 100 days to go   
World Match Racing Tour: Catch the live action at the Stena Match Cup   
Finn Junior Worlds - Battle for the Jorge Bruder Silver Cup   
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature   
British Open Dragon Championship finale at Royal Lymington preview   
2014 Cape Panwa Hotel Phuket Raceweek - Phuket is ready to host   
PWA Awaza World Cup - Valerie Ghibaudo hits back on day 3   
Star World Championship - Hard fought win on day 4 + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT