sail-world.com
 
 
News Home Video Gallery Photo Gallery

 

Sail-World.com : 34th America’s Cup and YouTube announce Media Partnership

34th America’s Cup and YouTube announce Media Partnership

'YouTube'   
America's Cup organisers have announced a new media partnership with YouTube.

Focused on pushing the boundaries of fan interactivity, event organizers of the 34th America’s Cup and YouTube have announced a global partnership to elevate sports content consumption.

Combining the world-class content developed by the in-house America’s Cup Television (ACTV) and Technology teams with YouTube’s powerful media platform and livestreaming capabilities, the online partnership will deliver into people’s homes like never before. America’s Cup racing will now offer online viewers the choice of different video and audio streams – instead of one just view - thanks to the YouTube multi-screen experience.

'The new America’s Cup is all about transforming the way people see the sport of sailing and with YouTube, we can put the viewer in the driver’s seat of their experience, ' said Stan Honey, Director of Technology, America’s Cup Event Authority. 'With YouTube’s reach across vast, multi-generational audiences, we’re hugely excited about the potential of this partnership to reach broader audiences than ever before.'



With the player, viewers can choose from live footage onboard with a team, a graphical overview or an eagle’s eye view as part of the daily livestreaming from race events. In addition, viewers can select different audio tracks, either expert sailing or standard sports commentary. This feature will be available on both the America’s Cup YouTube channel and the America’s Cup website, and will compliment the live and highlights coverage offered by traditional broadcasters.

The bedrock of the experience is content more dynamic than America’s Cup has seen before. Event organizers have made a significant investment in the production of next-generation broadcast images and production to put the viewer at the heart of the action, onboard with America’s Cup teams.

Cascais (PRT) - 34th America’s Cup - AC World Series - Cascais 2011 - YouTube Partnership Announcement -  ACEA - Photo Gilles Martin-Raget?nid=87177_©   Click Here to view large photo

'Our goal for YouTube Sports is to create a user experience unlike anything available today, so it's great to have compelling content produced in a very innovative way. The new America’s Cup livestream is exactly that, and will be even more dynamic as we build in new technology,' said Claude Ruibal, Global Head of Sports Content for YouTube. 'We believe that our partnership with the 34th America’s Cup will be a game-changer for viewers, providing global communities easy access to engaging content whenever and where ever they want it.'

The new AC45 wing-sailed catamarans provide a platform that is exceedingly quick, highly maneuverable and relentlessly demanding. The best sailors in the world will need both mental and physical strength to push the limits of the boats and themselves to gain the edge they need – without falling over it. And all of this action will be captured by onboard cameras and microphones that will be livestreamed through the multi-screen player.

Cascais (PRT) - 34th America’s Cup - AC World Series - Cascais 2011 - Race Day 5 -  ACEA - Photo Gilles Martin-Raget?nid=87177_©   Click Here to view large photo

The next phase of the partnership is focused on product development, where the library of America’s Cup content will be leveraged across a growing platform of YouTube features that will consistently increase fan connectivity over the next two years.

'Our partnership with YouTube will not just break new ground in sailing, but in international sport,' said Honey. 'And the revolution is just beginning as we work together to enhance the viewing experience with more special features from YouTube as we march to the America’s Cup events in 2013.'




by ACM

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=87177

11:14 AM Fri 12 Aug 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
01 Apr 2014  34th America's Cup: A Match of three weeks - Part 1 - Regaining time
08 Mar 2014  Fast foils-a conversation with Paul Bieker, part two
03 Mar 2014  America's Cup- Fast foils-a conversation with Paul Bieker, part I
19 Jan 2014  America's Cup: CNN Mainsail Down Under on the state of the Cup
16 Jan 2014  America's Cup: Jobson goes one on one with Jimmy Spithill (Part 5)
MORE STORIES ...

News - USA and the World















Team GBR’s Sparky on the Road to Rio (Part Two) *Feature by Rob Kothe and the Sail-World Team,


















Team GBR on the Road to Rio (Part One) by Rob Kothe and the Sail-World team,


































ISAF Sailing World Cup Hyères - Battle continues for U.S. sailors
ISAF Sailing World Cup Hyeres - Qualification stage comes to a close
ISAF Sailing World Cup Hyeres - Day 2 images by Franck Socha
ISAF SWC Hyeres - Nacra Silver medal debutantes continue to improve
Antigua Classic Yacht Regatta - Cheers on the dock
Spindrift 2 criss-crosses the Bay of Biscay
45th anniversary of Sir Robin Knox-Johnston's record circumnavigation
ISAF Sailing World Cup Hyeres - Sailors tweet about opening day
49er Blog: Glorious racing to kick start Hyeres World Cup
Clipper Round the World Yacht Race - Continuous close racing
ISAF Sailing World Cup Hyères - Fluttering flags whet sailors appetite
Antigua Classic Yacht Regatta - Race 4 images by Jude Robertson
ISAF Sailing World Cup Hyeres - US Sailing Team Sperry Top-Sider Day 1
ISAF Sailing World Cup Hyeres - Day 1 Nacra 17 images by Thom Touw
ISAF Sailing World Cup Hyeres - Day 1 Laser images by Thom Touw
ISAF Sailing World Cup Hyeres: Ioannis Mitakis leads Finns after day 1
RC44 Cascais Cup - Fresh faces join the line-up
ISAF Sailing World Cup Hyeres - Excellent racing on opening day
ISAF Sailing World Cup Hyeres - Images by Yvan Zedda and Franck Socha
ISAF Sailing World Cup Hyeres - Day 1 images by Franck Socha
Hyeres World Cup: Kiwis lead but Outteridge Jensen back in 49er fray   
Belcher and Ryan lead from the start in Hyeres   
ISAF Sailing World Cup Hyères - Race day 1 ready for lift off   
Clipper Round the World Race 11 - Tense match downwind racing on Day 2   
Antigua Classic Yacht Regatta - Day 3 an absolute gem   
Quantum Key West 2015 dates confirmed   
Flying Tigers 'Psych' - on Lake Lanier they pronounce it Zhik   
ISAF Sailing World Cup Hyeres: Anticipation intensifies as start nears   
Clipper Round the World Race - Race 11 start images by Chuck Lantz   
27th Antigua Classic Yacht Regatta 2014 - Big breeze on the butterfly   
Rolex China Sea Race 2014 - Pryde and Joy for Hi Fi   
Clipper Round The World Race - A flying start on Day 1 of Race 11   
Cammas on Caudrelier – different styles, same objective   
Clipper Race - Californian crew member continues fundraising journey   
Antigua Classic Yacht Regatta - Race 2 images by Jude Robertson   
Les Voiles de St Barth - Images by Christophe Jouany   
Clipper Round the World Yacht Race - Fleet sets sail in race 11   
Congressional Cup - Canfield and Team US One best star-studded field   
Clipper Round the World Yacht Race - Race 11 to get underway to Panama   
Antigua Classic Yacht Regatta - Race 1 images by Jude Robertson   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL VIR US