sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: New style website opens for fans and media

America's Cup: New style website opens for fans and media

'First Racing trials in San Francisco bay'    ACEA - Photo Gilles Martin-Raget ©    Click Here to view large photo

A new look America's Cup website has opened as of 1 July 2011 for the 34th America's Cup and supporting events.

Under the terms of the current Protocol all teams are required to be hosted on a single America's Cup website, or really a web-portal, to aggregate traffic and make simpler fan and media navigation.

The new site can be seen at www.americascup.com

All teams have their own web-presence on the site. Some have already connected their existing URL's to the new site and fans will access it directly.

For others, such as Emirates Team New Zealand, the process is not quite so simple as the professional team is conducting a number of campaigns, some of which are relevant to the America's Cup, others - like their Volvo Ocean Race entry are not. In fact those campaigns involve separate sponsors, and in some eyes are competing for the same event sponsor dollar.

Emirates Team NZ’s run a Volvo Ocean Race project, plus three catamaran programs, two of which are America’s Cup related, but their complete website seem to be caught under the America’s Cup Protocol. -  © Richard Gladwell?nid=85376   Click Here to view large photo

The requirement of the Protocol is a new one, and has not been used elsewhere in the sport. While the objective may be laudable for the America's Cup organisers, it does inhibit and cut across other sponsor obligations.

In the longer term the portal approach will inhibit the growth and expansion of professional racing teams - which like Groupama in the Volvo Ocean Race run multiple events to offer greater sponsor exposure and a diversified product.

It is not clear if the teams have full and complete editorial control over their section of the website, or if it will be subject to 'editorial oversight' of event organisers.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=85376

9:54 PM Fri 1 Jul 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
MORE STORIES ...

News - USA and the World





Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,












420 World Championship - Singapore and Spain out front by 420 International Class Association,






























Lightning strikes cut short CFJ Nationals by Andy Kopetzky, Santa Monica Bay


















America's Cup: Group agrees to co-operate in London Meeting by Richard Gladwell/Sail-World.com/nz,


Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named
Etchells Invitational Cup - Aussies take early lead in Cowes
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4
Aquece Rio – International Sailing Regatta - All set for test event
ISAF World Sailing Rankings for 28 July 2014
29er World Championship - All set in Kingston
ORC World Championship - Third Course area opens for huge fleet
Day one of the Allen RS Feva World Championships
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014
Maxi Soh scores double wins in CMRC Summer Doubleheader
29er World Championship opening ceremonies in Confederation Park
PWA Fuerteventura Grand Slam - Action resumes on day 3
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   
BIC Techno 293 Worlds 2014 - Day 6   
PWA Fuerteventura Grand Slam - Wind teases competitors on day 2   
Women’s Match Race Golfe du Morbihan - Action-packed day of racing   
Herreshoff Marine Museum announces successful fundraising campaign   
Brewin Dolphin Commodores' Cup - The most comprehensive victory yet   
Anna Tunnicliffe fourth at mid-point of 2014 Reebok CrossFit Games   
2014 29er North American Open Championship - Australians win   
INSA Sabot II Invitational Regatta - Erik Hou claims victory   
CMRC Summer Invitational Series - Maxi Soh wins Doubleheader A event   
International Moth World Championships - Nathan Outteridge wins   
International Moth Worlds - Victory for Nathan Outteridge + Video   
PWA Fuerteventura Grand Slam - First blood to Toselli and Angulo   
Melges 24 Nationals - Record entries for 2014 and 2015 venue revealed   
Women’s Match Race Golfe du Morbihan - Anna Kjellberg claims the lead   
Jessica Uniack Memorial Beach to Bay Race at Long Beach YC   
Laser Radial Men’s World Championship - Poland tops the leaderboard   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT