sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: New style website opens for fans and media

America's Cup: New style website opens for fans and media

'First Racing trials in San Francisco bay'    ACEA - Photo Gilles Martin-Raget ©    Click Here to view large photo

A new look America's Cup website has opened as of 1 July 2011 for the 34th America's Cup and supporting events.

Under the terms of the current Protocol all teams are required to be hosted on a single America's Cup website, or really a web-portal, to aggregate traffic and make simpler fan and media navigation.

The new site can be seen at www.americascup.com

All teams have their own web-presence on the site. Some have already connected their existing URL's to the new site and fans will access it directly.

For others, such as Emirates Team New Zealand, the process is not quite so simple as the professional team is conducting a number of campaigns, some of which are relevant to the America's Cup, others - like their Volvo Ocean Race entry are not. In fact those campaigns involve separate sponsors, and in some eyes are competing for the same event sponsor dollar.

Emirates Team NZ’s run a Volvo Ocean Race project, plus three catamaran programs, two of which are America’s Cup related, but their complete website seem to be caught under the America’s Cup Protocol. -  © Richard Gladwell?nid=85376   Click Here to view large photo

The requirement of the Protocol is a new one, and has not been used elsewhere in the sport. While the objective may be laudable for the America's Cup organisers, it does inhibit and cut across other sponsor obligations.

In the longer term the portal approach will inhibit the growth and expansion of professional racing teams - which like Groupama in the Volvo Ocean Race run multiple events to offer greater sponsor exposure and a diversified product.

It is not clear if the teams have full and complete editorial control over their section of the website, or if it will be subject to 'editorial oversight' of event organisers.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=85376

9:54 PM Fri 1 Jul 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
MORE STORIES ...

News - USA and the World

































































International Moth Worlds: Rashley ahead as Aussies close in by Mark Jardine / YachtsandYachting.com,


ISAF Youth Match Racing Worlds - American unbeatable on day 1
RS Feva World Championships - All set at Yacht Club de Carnac
ISAF Rolex World Sailor of the Year Awards - Nominations now open
BIC Techno 293 Worlds - Steady winds on day 2 + Video
29er North American Open Championship - Qualifying series wraps up
Opening ceremony O'pen Bic World Cup, Travemunde Week, Germany
Six Metre Europeans - Wind fails to make an appearance on day 2
Edgartown Race Weekend - Let the sailing (and good times) begin
ISAF Youth Match Racing World Championship - Action commences July 23
International Moth Worlds - Mothballed on day 4 + Video
Spirits high as Team Alvimedica completes Transatlantic crossing
Gladwell's Line: A change of direction needed in the America's Cup *Feature
29er North American Championship - Day 1 in Kingston
Red Bull 49erFX: First look at the Olympic sailing venue at Rio
Fuerteventura Kiteboarding Grand Slam - Classic conditions on day 3
NYYC Race Week Part II images by Rolex/Daniel Forster
Drowning or electric shock? What you need to know to help save a life
BIC Techno 293 Worlds 2014 - Day 1
Six Metre European Championship - Blazing sunshine on opening day
National Sailing Hall of Fame to present Lifetime Achievement Award
International Moth Worlds: Greenhalgh and Rashley tied at the top   
PWA Pozo World Cup - Fantastic finale determines winners   
Six Metre Class British Open Championship - Llanoria and Valhalla win   
Anna Tunnicliffe set to compete at the CrossFit Games   
America's Cup: Oracle Team USA holds foiling camp at Wangi SC   
Volvo Ocean Race: Abu Dhabi OR completes double Atlantic crossing   
Volvo Ocean Race: Team SCA has a 'pull through day' off the Canaries   
No tiller sailing - how to steer using just the sails + Video   
International Moth Worlds: Three bullets in a row for Greenhalgh   
U.S. Junior Women’s Singlehanded Championship - Sophia Reineke wins   
BIC Techno 293 Worlds 2014 - Day 0 Opening   
Fuerteventura World Cup - Slalom action highlights day 2   
2014 Governor's Cup - Sam Gilmour of RFBYC victorious again   
Farr 40 West Coast Champ - Skipper Alberto Rossi leads Enfant Terrible   
Flying Dutchman World Championships - Magyars are the Masters   
Final day shakes up standings at Cape Panwa Hotel Phuket Raceweek   
2014 -15 Volvo Ocean Race: Team Alvimedica pushing towards Southampton   
NYYC Race Week - Saving the best for last   
VX One North American Championship - Chris Alexander commands   
2014 Cape Panwa Hotel Phuket Raceweek - Waiting game on Day 3   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT