sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: New style website opens for fans and media

America's Cup: New style website opens for fans and media

'First Racing trials in San Francisco bay'    ACEA - Photo Gilles Martin-Raget ©    Click Here to view large photo

A new look America's Cup website has opened as of 1 July 2011 for the 34th America's Cup and supporting events.

Under the terms of the current Protocol all teams are required to be hosted on a single America's Cup website, or really a web-portal, to aggregate traffic and make simpler fan and media navigation.

The new site can be seen at www.americascup.com

All teams have their own web-presence on the site. Some have already connected their existing URL's to the new site and fans will access it directly.

For others, such as Emirates Team New Zealand, the process is not quite so simple as the professional team is conducting a number of campaigns, some of which are relevant to the America's Cup, others - like their Volvo Ocean Race entry are not. In fact those campaigns involve separate sponsors, and in some eyes are competing for the same event sponsor dollar.

Emirates Team NZ’s run a Volvo Ocean Race project, plus three catamaran programs, two of which are America’s Cup related, but their complete website seem to be caught under the America’s Cup Protocol. -  © Richard Gladwell?nid=85376   Click Here to view large photo

The requirement of the Protocol is a new one, and has not been used elsewhere in the sport. While the objective may be laudable for the America's Cup organisers, it does inhibit and cut across other sponsor obligations.

In the longer term the portal approach will inhibit the growth and expansion of professional racing teams - which like Groupama in the Volvo Ocean Race run multiple events to offer greater sponsor exposure and a diversified product.

It is not clear if the teams have full and complete editorial control over their section of the website, or if it will be subject to 'editorial oversight' of event organisers.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=85376

9:54 PM Fri 1 Jul 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
MORE STORIES ...

News - USA and the World





































Formula Windsurfing Youth and Master Worlds overall by International Windsurfing Association,












Bakewell-White supermaxi designed to take Transpac's Barn Door Trophy *Feature by Richard Gladwell Ssail-World.com/nz,


















PWA Awaza World Cup - Cyril Moussilmani and Delphine Cousin on top
Foiling Week - Moth Class Italian Open Championship Day 2
America's Cup: Luna Rossa foiling in AC45s at their Italian base
Star World Championship - Germans claim dramatic win in Malcesine
PWA Awaza World Cup - Down to the wire in Turkmenistan
Route Halifax Saint-Pierre - Off to France!
Nacra 17 Europeans - La Grande Motte back in Olympic classes arena
Stena Match Cup Sweden - Hansen hat trick in Marstrand + Video
Route Halifax Saint-Pierre Race keeps an eye on Arthur
World Match Racing Tour: See the Finals replay at the Stena Match Cup
Newport International Boat Show unveils exciting 'At The Helm' Program
Stena Match Cup Sweden - First blood to Hansen over Canfield + Video
Star World Championship - Americans claim race win in Malcesine
PWA Awaza World Cup - Weather halts action on day 4
Clipper Race - Henri Lloyd wins OneDLL Cup into Den Helder
Clipper Race - Close match racing in closing stages of the OneDLL Cup
Volvo Ocean Race: Spanish play catch-up with under 100 days to go
World Match Racing Tour: Catch the live action at the Stena Match Cup
Finn Junior Worlds - Battle for the Jorge Bruder Silver Cup
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature
British Open Dragon Championship finale at Royal Lymington preview   
2014 Cape Panwa Hotel Phuket Raceweek - Phuket is ready to host   
PWA Awaza World Cup - Valerie Ghibaudo hits back on day 3   
Star World Championship - Hard fought win on day 4 + Video   
Stena Match Cup Sweden - Action-packed match racing + Video   
Oceans of Hope yacht arrives in Portsmouth   
Bell's Beer Bayview Mackinac Race - Registration details   
RORC Transatlantic Race - Polishing up the silver   
Vic-Maui International Yacht Race - First start to lead off busy day   
Anna Tunnicliffe competing at the CrossFit Mid-Atlantics + Video   
18ft Skiff Europeans: Winning days at Lake Garda   
Clipper Race - Choppy conditions as fleet closes in on Den Helder   
Lightning Youth World Championship - Final day   
2014 Star Class World Championship - Day 3   
America's Cup: Dean Barker interviewed on the current state of the Cup   
PWA Awaza World Cup - Delphine Cousin draws first blood   
Stena Match Cup Sweden - On a roll in Marstrand + Video   
Star World Championship - Frustrating day 3 rocks the fleet   
Maxi Yacht Rolex Cup - Rendezvous returns August 31st   
ISAF seeks modern catamaran for future Youth Worlds editions   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT