sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup Events Authority bulks up in San Francisco

America's Cup Events Authority bulks up in San Francisco

'ACEA’s Craig Thompson and Richard Worth.'    ACEA - Photo Gilles Martin-Raget ©    Click Here to view large photo

It’s beginning to feel like the America’s Cup. Sailblast just received an official press release with an invitation to attend a media event next week when - finally - we’ll learn who the teams are that have made the cut into the next edition of this crazy event. With still two years ago, there’s time for the dust to settle…and maybe....for the craziness to abate.

Ron Coverson, ACEA’s Director, Human Resources. -    
Meanwhile, it’s business as usual at 160 Pacific Ave, downtown San Francisco, home to the 40-50 employees of the America’s Cup - both ACEA and ACRM. Still running on a somewhat 'skeleton' staff and in 'start-up' mode, finding qualified individuals willing to risk the security of their current comfy job for the wild waters of the America’s Cup is the least of the challenges facing the administration of this next Cup event.

So, why do people leave a perfectly good job to come work for the Cup?

A perfectly good question, says Ron Coverson, ACEA’s energetic and engaging Director, Human Resources.

'There’s two answers, the first is, there really isn’t such a thing as a secure job in America anymore, it’s mythical, the second is there is a huge number of people who love sports and they’re the ones who address that up front in their cover letters to ACEA,' Coverson explained. 'We get, ‘My dad was a sailor, I was a junior sailor, I want to get involved,’ that’s at least 60% of the conversation right there.'

Coverson, a HR professional for the past 18 years in various capacities, had no qualms in leaving his perfectly great job as HR Director at Stanford University’s Athletic Department to jump on the Cup ride.

'When I heard about the position with the Cup, I enquired, we went back and forth, and they made me an offer. This is a perfect segue to being a general manager in the sports management world or pro sports or going back into athletics as an athletic director. I love sports, there’s nothing like the excitement people have when they’re around any kind of sporting event.'

Others clearly feel the same way as Coverson, as he’s had some 2500 resumes cross his desk since he was hired three months ago. 'It’s a phenomenal amount of CVs. We're getting some amazing talent - even when it’s a 2-3 year job with the Cup, max. I hate to say to someone you didn’t get the job because we’ve really talked to so many great people,' Coverson said.

ACEA’s offices, 160 Pacific Avenue, San Francisco -    
Coverson said they’ve built the organization out from the top down, starting with Craig Thompson, CEO, Tom Huston COO, and Scott Smith CFO. Supporting top-level management is Richard Worth, Chairman and from the UK, and Sam Hollis, General Counsel, also from the UK. The next focus has been the sales and marketing organization. Coverson has 12 people sales/marketing people already in San Francisco and will be relocating another 12 this summer from the UK who are a part of ACEA’s client service organization.

Why the UK?

'Well, there’s nepotism involved in this,' Coverson laughed. 'But really, in many cases the best hires are people that you know -we always look for people who know people who have been successful in a certain area. That’s the best reference there is.'

Coverson said that while most of ACEA's initial hires came from Europe to fill areas requiring 'specialist' skills, down the road he anticipates that most hires will be from the San Francisco Bay Area and California. Ultimately, he expects that the organization will be about 140-strong by the time the big event rolls around in 2013.

But, the big challenge is still ahead: making sure the right people are on board who can deputize the duty of telling the new America’s Cup story.

'We’ve got to gain necessary sponsorships and we need high level experienced business development professionals to go out there, hit the pavement, build the relationships, network, be ambassadors, tell our story and tell the sailing story in a way that reaches a very diverse audience and not necessarily a sophisticated audience when it comes to sailing. There are lots of people who don’t understand what the America’s Cup is all about. Especially when we go to pitch sponsors, like the Fortune 100 & Fortune 500 kind of companies,' Coverson said.

For the rest of this story click here?nid=84611




by Michelle Slade, Sailblast

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=84611

11:30 AM Sat 11 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
03 Apr 2014  34th America's Cup: A Match of three weeks - Part 3 - Under the Pump
MORE STORIES ...

News - USA and the World





The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI














Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,






























Lightning strikes cut short CFJ Nationals by Andy Kopetzky, Santa Monica Bay




National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named
Etchells Invitational Cup - Aussies take early lead in Cowes
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4
Aquece Rio – International Sailing Regatta - All set for test event
ISAF World Sailing Rankings for 28 July 2014
29er World Championship - All set in Kingston
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   
BIC Techno 293 Worlds 2014 - Day 6   
PWA Fuerteventura Grand Slam - Wind teases competitors on day 2   
Women’s Match Race Golfe du Morbihan - Action-packed day of racing   
Herreshoff Marine Museum announces successful fundraising campaign   
Brewin Dolphin Commodores' Cup - The most comprehensive victory yet   
Anna Tunnicliffe fourth at mid-point of 2014 Reebok CrossFit Games   
2014 29er North American Open Championship - Australians win   
INSA Sabot II Invitational Regatta - Erik Hou claims victory   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT