sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

'Emirates Team New Zealand skipper, Dean Barker speaks at the press conference to announce their participation in the 33rd America’s Cup and the signing of Nespresso as a sponsor. (L to R) Dean Barker, Richard Vaughan DSVP commercial ops Emirates Airline, Guillaume Cheneau NZ country Manager Nespresso, Bob Field Chairman Toyota New Zealand.'    Chris Cameron/ETNZ©

New sponsors are hard to find in the America's Cup and it was to the surprise of many that Emirates Team NZ CEO, Grant Dalton was able to announce coffee maker, Nespresso as the fifth premium level sponsor at the teams entry confirmation announcement yesterday.

The official announcement, issued in Lausanne, Switzerland describes Nestlé Nespresso S.A., as a worldwide pioneer and reference for highest quality premium portioned coffee. The company also has a previous involvement with sailing events and America's Cup sponsorship.

Emirates Team NZ AC72 livery includes new sponsor Nespresso -  Emirates Team New Zealand?nid=82706   Click Here to view large photo
It is owned by the multinational Nestle brand, who in other food area compete internationally with the New Zealand dairy conglomerate Fonterra.

'We are pleased to continue our involvement in the world of sailing and extremely proud to be part of Emirates Team New Zealand as they challenge for the 34th America’s Cup in 2013,' commented Richard Girardot, CEO Nestlé Nespresso S.A. 'As the longest-standing America’s Cup team, their experience, expertise and innovative mindset, driven by a fighting team spirit is an inspiration for Nespresso and our employees. We wish Grant Dalton and the Team much success in the quest for the ultimate cup.'

Nespresso has a long-standing history of association with ultimate sports and sailing events. The brand was the Official Coffee of the 32nd edition of the America’s Cup as well one the of co-sponsors of Team Alinghi. Furthermore, in 2010 Nespresso launched the first edition of the Nespresso Cup, a unique sailing event, gathering exclusively the Wally class. The second edition of the Nespresso Cup will be taking place in May 2011 in Portofino, Italy.

The official release concluded with comments from Emirates Team NZ CEO, Grant who said : 'Today we welcome Nespresso, a premium Swiss-based, international coffee brand, as a team sponsor for the 34th America’s Cup. Nespresso is well-known in sailing circles, a long-time supporter of the sport. Emirates Team New Zealand values its association with premium international brands like Nespresso, where continuous innovation and commitment to success are a core part of the culture.'

The sponsorship of Emirates Team New Zealand marks a move by the coffee manufacturer to expand further into into new global markets. The company intends to build on the success of Australia as one its fastest growing markets, Nespresso will be extending its presence in this dynamic region in 2011.

To meet increasing demand of coffee lovers in New Zealand, Nespresso will be establishing its market presence this year, with a boutique opening in Auckland planned for September 2011.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=82706

7:46 PM Thu 21 Apr 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

09 Aug 2014  America's Cup: Former Artemis crew member says danger is being ignored
27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
MORE STORIES ...

News - USA and the World

Express 27 National Championship overall + Video by Erik Simonson, Pressure-Drop.US,




















America's Cup: Louis Vuitton Cup's Yves Carcelle dies at 66 *Feature by Richard Gladwell/Sail-World.com/nz,












Audi Melges 20 World Championship - ‘Samba Pa Ti’ crowned champion by International Audi Melges 20 Class Association,










Audi Melges 20 World Championship - Final race to decide champion by International Audi Melges 20 Class Association,










Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,




Volvo Ocean Race: Update from Team Vestas Wind in images by Richard Gladwell/Sail-World.com/nz,








Audi Melges 20 World Championship - Classic Garda conditions on day 2 by International Audi Melges 20 Class Association,


PWA Alacati World Cup - Intense competition on day 3
America's Cup: 'The Doc' appointed as Commercial Commissioner
Wake Park Triple Crown - Registration open for final stop
Audi Melges 20 World Championship - Day 2 images by Stefano Gattini
Volvo Ocean Race - Two more join Dongfeng Race Team
OHPRI Teen Summer Camps make a splash
East to West: A profile of Volvo Ocean Race crew Team Dongfeng
Extreme Sailing Series - First-ever Turkish team to race in Istanbul
Audi Melges 20 World Championship - Race 4 images by Max Ranchi
New Around Britain and Ireland Monohull 40ft and less world record
Detroit Cup - Fifth place finish a difficult result for Neptune Racing
Audi Melges 20 World Championship - Alessandro Rombelli's 'STIG' leads
Volvo Ocean Race: Call of Duty comes first for Team Alvimedica
Audi Melges 20 World Championship - Day 1 images by Stefano Gattini
Helping boaters understand weather basics
PWA Alacati World Cup - Exciting finish on day 2
Match 40s find the surface again + Video
Audi Melges 20 World Championship - Day 1 images by Max Ranchi
Clagett Regatta names first Executive Director
Transatlantic Race - Fleet expanded for 2015 edition
IFDS World Championship overall   
Anna Tunnicliffe: Alinghi finishes second - Extreme Sailing Series   
2014 18' Skiff International Regatta - Day 2   
2014 Audi Melges 20 World Championship - It's go time in Garda   
2nd Annual Keith Dinsmoor Regatta September 13-14   
Aldo Alessio Regatta - Three days of tight racing   
PWA Alacati World Cup - First blood to Van Der Steen and Offringa   
Oakcliff Sailing hosts the Nacra 17, 49er and 49erFX Nationals + Video   
International 18ft Skiff Regatta underway on San Francisco Bay   
Maxi Yacht Rolex Cup 2014 - Quality fleet for Maxi Classic   
Sailing Champions League - which is Europe's best sailing club?   
Weta fun at the Wine & Roses Regatta   
Extreme Sailing Series: The Wave, Muscat claims victory on Cardiff Bay   
International 14 World Championships 2015: Not just for boys   
Rio de Janeiro achieves 50% treatment of sewage outflow *Feature   
2014 AWT Quatro Desert Showdown - Event memorable videos   
2014 18' Skiff Int Regatta: Day 1 at San Francisco - Reversal on beach   
Emirates Team NZ: Last race boost cannot save team from table bottom   
PWA Alacati World Cup - Furious slalom is upon us   
J/111 World Championships - The Winner is Shmokin Joe!   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT