sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

'Emirates Team New Zealand skipper, Dean Barker speaks at the press conference to announce their participation in the 33rd America’s Cup and the signing of Nespresso as a sponsor. (L to R) Dean Barker, Richard Vaughan DSVP commercial ops Emirates Airline, Guillaume Cheneau NZ country Manager Nespresso, Bob Field Chairman Toyota New Zealand.'    Chris Cameron/ETNZ©

New sponsors are hard to find in the America's Cup and it was to the surprise of many that Emirates Team NZ CEO, Grant Dalton was able to announce coffee maker, Nespresso as the fifth premium level sponsor at the teams entry confirmation announcement yesterday.

The official announcement, issued in Lausanne, Switzerland describes Nestlé Nespresso S.A., as a worldwide pioneer and reference for highest quality premium portioned coffee. The company also has a previous involvement with sailing events and America's Cup sponsorship.

Emirates Team NZ AC72 livery includes new sponsor Nespresso -  Emirates Team New Zealand?nid=82706   Click Here to view large photo
It is owned by the multinational Nestle brand, who in other food area compete internationally with the New Zealand dairy conglomerate Fonterra.

'We are pleased to continue our involvement in the world of sailing and extremely proud to be part of Emirates Team New Zealand as they challenge for the 34th America’s Cup in 2013,' commented Richard Girardot, CEO Nestlé Nespresso S.A. 'As the longest-standing America’s Cup team, their experience, expertise and innovative mindset, driven by a fighting team spirit is an inspiration for Nespresso and our employees. We wish Grant Dalton and the Team much success in the quest for the ultimate cup.'

Nespresso has a long-standing history of association with ultimate sports and sailing events. The brand was the Official Coffee of the 32nd edition of the America’s Cup as well one the of co-sponsors of Team Alinghi. Furthermore, in 2010 Nespresso launched the first edition of the Nespresso Cup, a unique sailing event, gathering exclusively the Wally class. The second edition of the Nespresso Cup will be taking place in May 2011 in Portofino, Italy.

The official release concluded with comments from Emirates Team NZ CEO, Grant who said : 'Today we welcome Nespresso, a premium Swiss-based, international coffee brand, as a team sponsor for the 34th America’s Cup. Nespresso is well-known in sailing circles, a long-time supporter of the sport. Emirates Team New Zealand values its association with premium international brands like Nespresso, where continuous innovation and commitment to success are a core part of the culture.'

The sponsorship of Emirates Team New Zealand marks a move by the coffee manufacturer to expand further into into new global markets. The company intends to build on the success of Australia as one its fastest growing markets, Nespresso will be extending its presence in this dynamic region in 2011.

To meet increasing demand of coffee lovers in New Zealand, Nespresso will be establishing its market presence this year, with a boutique opening in Auckland planned for September 2011.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=82706

7:46 PM Thu 21 Apr 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

09 Aug 2014  America's Cup: Former Artemis crew member says danger is being ignored
27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
MORE STORIES ...

News - USA and the World





A complete recap of the most successful Melges 20 World Championship by International Audi Melges 20 Class Association,








ISAF Santander - Upwards path for Austrian women's 470 crew + video by Luissa Smith, International 470 Class Association,
























2014 Rolex Big Boat Series - Farr 40 Day 4 by William Wagner, San Francisco






























ISAF Sailing World Championships Santander 2014 – Images by Dan Ibsen
Santander Worlds – already a spectator success
ISAF Sailing World Championships Santander 2014 - Day 3 morning report
Volvo Ocean Race 2014-15 - Tales from the extreme
Volvo Ocean Race: Latest starter wins opening race
2014 J/70 World Championship - Healy, Abdullah, Becker and Borges win
2014 Rolex Big Boat Series - Full-blown, once again
ISAF Worlds - Americans jump up Laser and Laser Radial leaderboard
2014 Rolex Big Boat Series - Farr 40 Day 3
America's Cup: Luna Rossa sailing with two foiling AC45's + Video
Extreme Sailing: Emirates Team NZ retain second overall
ISAF Sailing Worlds, Santander - Rio Olympic Laser spots snapped up
Rolex Swan Cup - All set for final showdown
Upper Midwest sailors need help to take it to the next level
ISAF Sailing World Championships - RS:X action begins in Santander
ISAF Sailing Worlds, Santander - Americans rise in Laser and Radial
Extreme Sailing Series - A remarkable penultimate day’s racing + Video
Marseille One Design - GC32 GDF Suez unstoppable in the light
Rolex Swan Cup - Day 3 images by Carlo Borlenghi
ISAF Sailing World Championships - Images of the leaders in Santander
Rolex Big Boat Series - Good day for Double Trouble   
Rolex Big Boat Series - Day 2 images by Erik Simonson   
Royal Cup Marina Ibiza - TP52 fleet ready for tricky race tracks   
Rolex Big Boat Series - Plenty maintains lead   
2014 Asia Pacific Student Cup - Count down begins   
Extreme Sailing Series: Live coverage of Day 3 - view here   
Volvo Ocean Race 2014-15 - Going away   
Volvo Ocean Race 2014-15 - Practice makes perfect   
2014 J/70 World Championship - Contrasting conditions on Day 4   
Rolex Big Boat Series - 50 years of big boat racing: a retrospective   
2014 Rolex Big Boat Series - Day 2   
Snipe Western Hemisphere and Orient Champ: Rios takes the Championship   
Volvo Ocean Race: Leg Zero signals start of the significant racing   
Extreme Sailing Series: Physically demanding racing for BAR on Day 2   
Emirates Team NZ: Holding second overall after Day 2 in Istanbul   
Extreme Sailing Series: A force to be reckoned with in Istanbul +Video   
ISAF Sailing Worlds - Day 1 images by Jesus Renedo and Pedro Martinez   
Marseille One Design: GC32's Armin Strom storms ahead on day 2 + Video   
ISAF Sailing World Championships - Racing underway in Santander +Video   
ISAF Sailing Worlds, Santander - Erika Reineke claims Radial race win   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT