sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

America's Cup: Emirates Team NZ pick up Alinghi sponsor for campaign

'Emirates Team New Zealand skipper, Dean Barker speaks at the press conference to announce their participation in the 33rd America’s Cup and the signing of Nespresso as a sponsor. (L to R) Dean Barker, Richard Vaughan DSVP commercial ops Emirates Airline, Guillaume Cheneau NZ country Manager Nespresso, Bob Field Chairman Toyota New Zealand.'    Chris Cameron/ETNZ©

New sponsors are hard to find in the America's Cup and it was to the surprise of many that Emirates Team NZ CEO, Grant Dalton was able to announce coffee maker, Nespresso as the fifth premium level sponsor at the teams entry confirmation announcement yesterday.

The official announcement, issued in Lausanne, Switzerland describes Nestlé Nespresso S.A., as a worldwide pioneer and reference for highest quality premium portioned coffee. The company also has a previous involvement with sailing events and America's Cup sponsorship.

Emirates Team NZ AC72 livery includes new sponsor Nespresso -  Emirates Team New Zealand?nid=82706   Click Here to view large photo
It is owned by the multinational Nestle brand, who in other food area compete internationally with the New Zealand dairy conglomerate Fonterra.

'We are pleased to continue our involvement in the world of sailing and extremely proud to be part of Emirates Team New Zealand as they challenge for the 34th America’s Cup in 2013,' commented Richard Girardot, CEO Nestlé Nespresso S.A. 'As the longest-standing America’s Cup team, their experience, expertise and innovative mindset, driven by a fighting team spirit is an inspiration for Nespresso and our employees. We wish Grant Dalton and the Team much success in the quest for the ultimate cup.'

Nespresso has a long-standing history of association with ultimate sports and sailing events. The brand was the Official Coffee of the 32nd edition of the America’s Cup as well one the of co-sponsors of Team Alinghi. Furthermore, in 2010 Nespresso launched the first edition of the Nespresso Cup, a unique sailing event, gathering exclusively the Wally class. The second edition of the Nespresso Cup will be taking place in May 2011 in Portofino, Italy.

The official release concluded with comments from Emirates Team NZ CEO, Grant who said : 'Today we welcome Nespresso, a premium Swiss-based, international coffee brand, as a team sponsor for the 34th America’s Cup. Nespresso is well-known in sailing circles, a long-time supporter of the sport. Emirates Team New Zealand values its association with premium international brands like Nespresso, where continuous innovation and commitment to success are a core part of the culture.'

The sponsorship of Emirates Team New Zealand marks a move by the coffee manufacturer to expand further into into new global markets. The company intends to build on the success of Australia as one its fastest growing markets, Nespresso will be extending its presence in this dynamic region in 2011.

To meet increasing demand of coffee lovers in New Zealand, Nespresso will be establishing its market presence this year, with a boutique opening in Auckland planned for September 2011.




by Richard Gladwell

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=82706

7:46 PM Thu 21 Apr 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

09 Aug 2014  America's Cup: Former Artemis crew member says danger is being ignored
27 May 2014  America's Cup: Oracle Team USA under stress
23 May 2014  America's Cup: Oracle and Team NZ designers reveal AC72 secrets
22 May 2014  America's Cup: Artemis death verdict 'result of an human act'
10 May 2014  A year after the Artemis incident, the sailors tell of the pain
01 May 2014  America's Cup: Oracle and Team NZ tech insights - Free lecture tonight
16 Apr 2014  America's Cup: Expected de Ridder penalty should be reduced
14 Apr 2014  America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess
12 Apr 2014  America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report
10 Apr 2014  America's Cup: Two Kiwis escape hometown action in AC45 rules ruckus
MORE STORIES ...

News - USA and the World









Audi Melges 20 World Championship - Classic Garda conditions on day 2 by International Audi Melges 20 Class Association,


















Audi Melges 20 World Championship - Alessandro Rombelli's 'STIG' leads by International Audi Melges 20 Class Association,




























Aldo Alessio Regatta - Three days of tight racing by Erik Simonson, Pressure-Drop.US,










Sailing Champions League - which is Europe's best sailing club? by Dan Ibsen & the Sail-World team, Copenhagen


Weta fun at the Wine & Roses Regatta
Extreme Sailing Series: The Wave, Muscat claims victory on Cardiff Bay
International 14 World Championships 2015: Not just for boys
Rio de Janeiro achieves 50% treatment of sewage outflow *Feature
2014 AWT Quatro Desert Showdown - Event memorable videos
2014 18' Skiff Int Regatta: Day 1 at San Francisco - Reversal on beach
Emirates Team NZ: Last race boost cannot save team from table bottom
PWA Alacati World Cup - Furious slalom is upon us
J/111 World Championships - The Winner is Shmokin Joe!
J/24 US National Championship - Victory for Will Welles’ Cougar
Extreme Sailing Series: View the Final Day's action - Replay
NYYC Grandmasters Team Race - Reign continues for Noroton Yacht Club
WSSR announces new World Record Around Britain and Ireland
IFDS Worlds 2014 - Final day photos by Tim Wilkes
2014 Detroit Cup - Morvan wins
Newport Bucket Regatta 2014 -Images by George Bekris
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing
2014 IFDS World Championship - New champions claim medals
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes
Shark World Championships underway in Toronto   
Anna Tunnicliffe: Alinghi second o'all - Extreme Sailing Series, Day 3   
Formula Kite World Championships - Nocher and Bridge crowned Champions   
Emirates Team NZ: Frustrating Day 3 in Extreme Sailing Series, Cardiff   
Extreme Sailing Series: Light winds help The Wave Muscat - Day 3   
Extreme Sailing Series 2014 Act five - Absent without leave – the wind   
IFDS Worlds 2014 - Images: Race day five   
Herreshoff Classic Regatta 2014 - Images by Ingrid Abery   
Youth Olympics - Gold to Argentinean and Chinese Techno 293 racers   
Youth Olympics Games Nanjing - Double Youth Olympic Gold for Singapore   
Sevenstar Round Britain and Ireland Race 2014 - Two Handers celebrate   
Audi Melges 20 U.S. National Championship 2014 - Brazilian dance party   
IFDS Disabled Sailing Worlds Day 5 - USA fighting for Rio 2016 Berths   
J/111 World Championship 2014 - Day 4: Shmokin Joe consolidates lead   
Anna Tunnicliffe: Alinghi on top - Extreme Sailing Series, Day 2   
2014 IFDS World Championships - Breezy frustrations   
2014 Detroit Cup - Down to the final four   
Sevenstar Round Britain and Ireland Race - Every finisher's a winner   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 2   
J/24 US National Championship - Will Welles leaps into lead   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL VIR US
LocalAds   DE  ES  FR  IT