sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : $16 million into Auckland economy from Louis Vuitton Pacific Series

$16 million into Auckland economy from Louis Vuitton Pacific Series

'Louis Vuitton Pacific Series Event Director - Bruno Trouble speaks at the Prizegiving. The event bouts over $16million into the Auckland economy.'    © Richard Gladwell    Click Here to view large photo

The Louis Vuitton Pacific Series, sailed on the Waitemata Harbour in February, injected at least $16.1 million of additional cash into the Auckland economy according to an independent economic impact report.

The draft report, completed by Covec this week, reveals the yachting regatta resulted in a range of very tangible benefits for Auckland. The report was commissioned by AucklandPlus, the region’s economic development agency, and Auckland City Council.

AucklandPlus Chairman Michael Barnett says the $16.1m cash injection translates to an $11.54m increase in Auckland’s regional GDP.

'To put that in context, in terms of GDP that is more than twice the impact of the 2007 World Netball Championships,' Mr Barnett says.

Auckland City Council, Tourism Auckland and AucklandPlus each invested $20,000 to help secure the event for Auckland, with Auckland City Council providing significant additional in kind support.

Mr Barnett says the economic result is a fantastic return on this investment for the Auckland region.

The Covec report described the Louis Vuitton Pacific Series as a resounding economic success during a challenging period for local businesses. It identified the marine industry as the big winners, generating at least $9m of additional business because of the regatta. That included super yacht maintenance and refit work that would not have occurred in the absence of the event and sales of marine equipment to teams and individuals.

Louis Vuitton Pacific Series - Racing Day 12 -  BMW Oracle Racing © Photo Gilles?nid=55487 Martin-Raget   Click Here to view large photo


Mr Barnett says the event also has the potential to deliver further economic benefits to Auckland through the international profile it generated.

While domestic television viewing of the regatta was relatively low, internationally the daily highlights packages achieved 340 hours of air time over 30 channels in more than 100 countries, and reached more than 600 million viewers.

'You couldn’t buy that kind of global exposure for Auckland,' Mr Barnett says.

The report also points to the event being well received by locals and visitors with those surveyed very satisfied with the quality of the event and supportive of more high quality events being hosted in Auckland.

'When you add all these things together the event was clearly a fantastic success for Auckland and we would obviously relish the opportunity to host it again.' Mr Barnett says.

He says the success of the Louis Vuitton Pacific Series highlights the value of major events to Auckland’s economy, even in the most challenging of times.

'AucklandPlus has been focussing on what is needed to position Auckland as a major events destination. We need a regional approach to major events in order to secure the right type of events and build a strong portfolio of major events for Auckland.'

Mr Barnett says he is hopeful that the Government’s response to the recently released report from the Royal Commission into Auckland’s Governance will address the need for a regional major events office to provide greater co-ordination and impetus in the development of a portfolio of major events for Auckland.




by AucklandPlus Media

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=55487

7:35 PM Sun 5 Apr 2009 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

11 Jul 2014  NZL Sailing Team: Aleh take early lead; 49erFX excel in the breeze
10 Jul 2014  NZL Sailing Team: Nacra 17 into Euro Gold fleet; Too light for skiffs
09 Jul 2014  Rescued sailors reach shore after dramatic ocean rescue
09 Jul 2014  NZL Sailing Team: 49er, FX and Nacra Racing underway for Europeans
08 Jul 2014  Crew rescued by navy patrol from J/111 racer after Mayday in storm
08 Jul 2014  Red Bull 49erFX: This is why we do what we do best
06 Jul 2014  NZL Sailing Team's Konsinska ends the RS:X European Champs in 12th
05 Jul 2014  NZL Sailing Team: Strong winds, no sailing in RS:X Europeans
04 Jul 2014  NZL Sailing Team: RS:X drops in big breeze; Tuke looks to Europeans
04 Jul 2014  Etchells Worlds: Top NZ crew places 13th in Newport
MORE STORIES ...

News - USA and the World































































Formula Windsurfing Youth and Master Worlds overall by International Windsurfing Association,




ISAF Youth Worlds - Laser Radial sailors look to join list of legends
Coville soon to chase solo circumnavigation record in giant trimaran
Fierce competition at the Meanline Fins Slalom Challenge
Volvo Ocean Race - Team Brunel opt for experienced winner
Bakewell-White supermaxi designed to take Transpac's Barn Door Trophy *Feature
Crew rescued by navy patrol from J/111 racer after Mayday in storm
Team Alvimedica practice in Newport, RI - Photos
18 foot skiff European Championship (Open Europeans) - Final results
Nacra 17 European Championships - No action on day 1
ISAF Youth Worlds - 29er and SL16 sailors prepare for battle + Video
Volvo Ocean Race: Eight new crew members named by teams
Volvo Ocean Race: New additions to Spanish team announced
2014 Cape Panwa Hotel Phuket Raceweek - Phuket Island is ready to host
PWA Awaza World Cup - Cyril Moussilmani and Delphine Cousin on top
Foiling Week - Moth Class Italian Open Championship Day 2
America's Cup: Luna Rossa foiling in AC45s at their Italian base
Star World Championship - Germans claim dramatic win in Malcesine
PWA Awaza World Cup - Down to the wire in Turkmenistan
Route Halifax Saint-Pierre - Off to France!
Nacra 17 Europeans - La Grande Motte back in Olympic classes arena
Stena Match Cup Sweden - Hansen hat trick in Marstrand + Video   
Route Halifax Saint-Pierre Race keeps an eye on Arthur   
World Match Racing Tour: See the Finals replay at the Stena Match Cup   
Newport International Boat Show unveils exciting 'At The Helm' Program   
Stena Match Cup Sweden - First blood to Hansen over Canfield + Video   
Star World Championship - Americans claim race win in Malcesine   
PWA Awaza World Cup - Weather halts action on day 4   
Clipper Race - Henri Lloyd wins OneDLL Cup into Den Helder   
Clipper Race - Close match racing in closing stages of the OneDLL Cup   
Volvo Ocean Race: Spanish play catch-up with under 100 days to go   
World Match Racing Tour: Catch the live action at the Stena Match Cup   
Finn Junior Worlds - Battle for the Jorge Bruder Silver Cup   
Mobiles drive traffic - 72% increase in Sail-World.com page view *Feature   
British Open Dragon Championship finale at Royal Lymington preview   
2014 Cape Panwa Hotel Phuket Raceweek - Phuket is ready to host   
PWA Awaza World Cup - Valerie Ghibaudo hits back on day 3   
Star World Championship - Hard fought win on day 4 + Video   
Stena Match Cup Sweden - Action-packed match racing + Video   
Oceans of Hope yacht arrives in Portsmouth   
Bell's Beer Bayview Mackinac Race - Registration details   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT