sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : America's Cup: Team Korea announces seven figure football partnership
America's Cup: Team Korea announces seven figure football partnership

'Team Korea has put together a cross-sport sponsor partnership - America’s Cup World Series Newport 2012, Racing Day 3'    Gilles Martin-Raget: AmericasCup©    Click Here to view large photo

Team Korea America's Cup challenger has joined the Barclays Premier League by partnering with Northern English side Sunderland AFC in a seven figure deal that sees the two teams working together to offer sponsors and partners exposure and a fan following on a global basis.

Korean football star striker Ji Dong Won plays for Sunderland and so already cements a strong link between the Black Cats and Korea.

The club also traveled to South Korea during pre-season to take part in the Peace Cup tournament.

Sunderland’s International and National Marketing Director, Mike Farnan, said: 'The America’s Cup is a true sporting phenomenon and, like the Barclays Premier League, it enjoys an enormous following from audiences and high-profile brands across the world.

Dong Young Kim, chief executive of Team Korea, echoed Farnan’s comments: 'This is a great opportunity for both partners to expand their reach to a wider audience offering a more attractive opportunity for prospective sponsors.'

'Football has a very large following in Korea and there is a very strong connection with Sunderland. We can expect to see many opportunities to work together to link an expanded fan base for both teams in Europe, Asia and the Americas.'

The Sunderland logo will feature on the White Tiger boats for the next 18 months and fans at ‘The Stadium of Lights’ in England will be entertained by images and video of the spectacular footage from on board between the football.

Sponsors of both teams will be benefiting from exposure to an audience far greater than either team can offer individually.


by Sail-World

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=101308

5:08 AM Fri 24 Aug 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2013 America's Cup

Related News Stories:

24 Aug 2012  Fisher's View: Day 3 ACWS San Francisco - Home team scores big time
24 Aug 2012  America's Cup World Series - Oracle Team USA leads the way
23 Aug 2012  America’s Cup World Series – Ainslie through to quarter finals
23 Aug 2012  America’s Cup World Series - Red makes debut on San Francisco Bay
23 Aug 2012  America’s Cup World Series San Francisco - Action on the bay
23 Aug 2012  Fisher's View: Day 2 ACWS San Francisco - Short sharp early Matches
23 Aug 2012  Rod Davis: What's coming down the track in San Francisco?
22 Aug 2012  America’s Cup World Series – Ben Ainslie plays catch up
22 Aug 2012  Dean's Diary: ACWS - Barker downplays capsize in San Francisco
22 Aug 2012  America's Cup: Images of Artemis Racing's AC72 unload in San Francisco
MORE STORIES ...






News - USA and the World







Soling North American Championship concludes on Lake Erie by Canadian International Soling Association,






































Starboard Hatteras Wave Jam day 5 by American Windsurfing Tour,


















470 Men and Women Worlds - Champions decided in Santander by International 470 Class Association,




ISAF Sailing Worlds - Caleb Paine through to Finn medal race + video
ISAF Worlds - 49er, 49erFX, Finn and Nacra 17 Rio 2016 spots taken
ISAF Sailing Worlds - 470 Women's medal race images by Thom Touw
ISAF Sailing Worlds, Santander: Scott all set to lift Finn world title
ISAF Sailing Worlds - 470 Men's medal race images by Thom Touw
ISAF Sailing Worlds, Santander - Aussies and Austrians claim 470 gold
ISAF Sailing Worlds, Santander: 470 awards images by Sail-World.com
ISAF Sailing Worlds, Santander - 470 medal race images by Jesus Renedo
Annapolis-to-Newport Race - 'What to Expect' Seminar to take place
Royal Cup Marina Ibiza - No racing on penultimate day
Belcher takes record fifth 470 World Championship
ISAF Sailing World Championships - Santander - Day 8 video highlights
2014 Great Lakes Team Racing Championship about to set off
2014 Etchells North American Championship - Day 1
2014 U.S. Multihull Championship - Day 1
2014 Chicago Match Cup - Repechage top four determined in final flight
J/24 World Championship - 35th anniversary preview
470 Men and Women Worlds - Santander medal race line-up confirmed
ISAF Sailing Worlds, Santander - Day 8 images by Sail-World.com
Royal Cup Marina Ibiza - Quantum Racing stumbles in coastal race
ISAF Sailing Worlds, Santander - Americans ready for 470 medal races   
ISAF Sailing Worlds, Santander: Action ramps up with end zone in sight   
Big Boat Series - It's not the size, it's the length   
ISAF Sailing World Championships Santander - Double French RS:X gold   
ISAF Sailing Worlds, Santander - Day 8 images by Sailing Energy   
ISAF Sailing Worlds - Finn leaders emerge from shifty Santander breeze   
ISAF Sailing Worlds, Santander - RS:X winner images by Barbara Sanchez   
ISAF Sailing Worlds, Santander - Rio 2016 470 spots awarded   
52 Super Series 2015 - Outlook looks hot for the 52 Super Series   
Starboard Hatteras Wave Jam - Another early start on day 4   
ISAF Sailing World - First entry leaves sailor's reputation in tatters   
2014 Chicago Match Cup - Four go through to quarter finals   
470 Men and Women Worlds - Champs take over leaderboard   
ISAF Sailing World Champ - Buckingham finishes with career-best result   
America's Cup: Oracle's Larry Ellison to step down as CEO   
Classic Yacht Regatta - Sonny takes top classic prize   
ISAF Sailing Worlds, Santander - Buckingham finishes with career best   
ISAF Sailing Worlds, Santander - Rio 2016 RS:X spots claimed   
ISAF Sailing Worlds - Leaderboards shaping up in Santander + Video   
ISAF Sailing Worlds, Santander - Giles Scott continues to extend lead   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT