|
Sail-World.com : Volvo Ocean Race - Impressive Media and Readership for Leg 1
Volvo Ocean Race - Impressive Media and Readership for Leg 1
|
Volvo Ocean Race organisers have released the Media and readership statistics for the first leg of the nine leg race.
 | Alexa web ratings comparision with Americascup.com and VolvoOceanrace.com going back to the 2010 America’s Cup - see the ratings spike to the left of the graphic. - |
As expected the event compares more than favourably with the America's Cup World Series which ran its San Diego event around the same time as the start of the Volvo Ocean Race from Alicante. Soon after that start one boat broke her mast and another struck a submerged object and both retired from the leg - creating significant news interest.
It should also be noted that the peak traffic for the 2010 America's Cup is higher, according to Alexa ratings, as the 2011-12 Volvo Ocean Race start. However due to its short-lived nature, the 2010 America's Cup spiked, before returning at a lower level for the first event of the ACWS, which rated the highest of the three sailed in 2011.
The most significant aspect of the Volvo Ocean race media statistics is the volume and diversity of the coverage, which can be expanded across the 10 month duration of the race. While ratings have tapered a little since the start, they have held up remarkably well during the stop/start second leg, underlining significant sponsor exposure and return on investment.
(Please use the toolbar in the pdf below to optimize the size of the window for comfortable reading.)
by Volvo Ocean Race
Click on the FB Like link to post this story to your FB wall
http://www.sail-world.com/index.cfm?nid=93645
6:02 PM Sun 5 Feb 2012 GMT
Click here for printer friendly version
Click here to send us feedback or comments about this story.
Click for further information on
2011-12 Volvo Ocean Race
Related News Stories:
MORE STORIES ...
|
|
|
Our Advertisers are committed to our sport, please support them!
This site and its contents are © Copyright TetraMedia Pty. Ltd and/or the original author, photographer etc. All Rights Reserved.
Photographs are copyright by law. If you wish to use or buy a photograph you must contact the photographer directly (there is a hyperlink in most cases to their website, or do a Google search.) with your request.
Please do not contact
Sail-World.com
as we cannot give permission for use of other photographer’s images.
Only if the photographer named on the image is Sail-world.com, Powerboat-world.com, Marinebusiness-world.com or NZBoating-World.com.
Contact us
.
Ph: +61 2 8006 1873
or complete our
feedback form
Contact us
.
View our Privacy Policy.
[ Go Home]
[ Banner Advertising Specification]
[Bot Archive ]
Customised news feeds -Marine Industry companies, Clubs and Associations have their own customised version of our news feed on their website.
Look_here_to_see_examples
|
| | |
