sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : ISAF World Match Racing Tour poised for major growth

ISAF World Match Racing Tour poised for major growth

'The Today Show with Hannah White, along with all other multimedia content, is available through the World Match Racing Tour’s iTunes vodcast site.'    © Chris Davies/AWMRT

‘Internet TV is watch it where you want, when you want, download it … and it has become very significant for the sport of sailing’ says World Match Racing Tour (WMRT) Chief Executive Officer Jim O'Toole.

Over the last five years the sport has gone from having small clips like the Volvo Ocean Race starts, the Rolex Sydney to Hobart start and the America’s Cup, to being viewable 24 hours a day on the internet via YouTube channels and a selection of IPTV platforms. The World Match Racing Tour (WMRT) has developed a unique package to deliver content to its ever-growing fan base.


O’Toole explains. ‘The WMRT IPTV coverage of racing is built around two hours of programming each day - the WMRT Morning Show and the WMRT Today Show, our daily magazine programmes.

‘The shows have proved to be very popular, not just with audiences but also with the sailors, the event promoters and with sponsors.

‘They increase our digital footprint and reaffirm the World Match Racing Tour as a leader in providing multimedia content for fans.

‘In media terms, our commitment to the wireless mesh that we have created for taking images off the water, has been I think our big achievement this year.

‘This is an exciting sport and we have to be able to get better pictures off the water. Now WMRT create our own wireless network on the water by using wireless nodes positioned around the race course, on committee boats, on pursuit boats and in fixed positions and these basically suck up the imagery, which is then sent to the editing suite on the land. This vision can then go straight out to the internet or to a live broadcaster.

‘We started off with three extra cameras in France and in Germany we improved the technique a little more. By the time we got to St Moritz, with the light and the air that you have there it was just stunning, absolutely beautiful imagery coming off the water… and I am proud of that.

World Match Racing Tour CEO Jim O’Toole -  Subzero Images -AWMRT?nid=91042   Click Here to view large photo
‘‘That was a big step towards us being able to move towards regular live television as well as live IPTV.

‘Presently you are right in the heart of the action and the next stage is to increase the on-board audio, which we have tried for some of this year and we’ve had a great reaction to it.

‘It’s now a case of ‘how do we build in the ability for fans to listen to sailors actually talking to each other on the boat’?

I am really pleased with the audience numbers and the feedback we are receiving. It will be an ever improving process - some people want more sailing in these shows while some people want more background. Our fans have been able to follow the events through stories and blogs but they want to see the action.

‘There is no other way, unless the event has a sufficient TV budget to go to live TV, like the Monsoon Cup this week.

‘The Monsoon Cup is going to have 14 live broadcasters around the world. It’s just a phenomenal performance. The Korea Match Cup also had a large TV budget but we are pleased that the IPTV products are now significant for all the other events on the Tour.

‘However, our media package is just one part of our overall offering.

‘WMRT are well placed as we are a well-funded, well-supported business.

‘We have an owner that has a very clear vision and strategy and the WMRT will be unveiling some major developments before the start of the 2012 season.

‘We have modified our Tour Prize Bonus pool to assist the young rookies while providing greater certainty for Tour Card holders and this allows them to sign three year sponsorship packages and build a brand, together with their sponsors.

‘We continue to see a lot of talented youngsters coming through the ranks. I have been really encouraged by the young talent coming through, such as Keith Swinton, Reuben Corbett and we may see more British teams.

‘One of things we did this season was to change the point system so that there was a smaller differential between first, second, third, fourth and fifth etc and it rewarded the mid field. If you are consistent, if you are finishing fifth and sixth all the time, then you are getting good decent points and you can build up your points and prizes.

’I am pleased with the commercial developments, with the Garrard deal and with another global deal that will be announced just after Christmas.

‘We have made good progress on the sponsorship front in a competitive market place but we have done the hard yards with a lot of research, in terms of creating the product and polishing the product.

‘I am also very pleased with the relationship with promoters. When we took over the business two years ago you can imagine there was a little of ‘who are these guys and how can they tell us to run our own events?’ but that relationship has solidified. The new venue acquisition process will yield some very positive benefits over the next two seasons.

‘We have also launched our own magazine - Match Race 360.

‘We are building a community of match race fans around the world.
‘The process we launched in October 2010 has thrown up some great potential host partners around the world. We will be making some very positive announcements about new venues soon.

‘This week here at the Monsoon Cup, the 2011 ISAF Match Racing World Champion will be crowned.

‘The World Tour offers over US$1.75million in prize money with points awarded at each event culminating in the crowning of the ISAF Match Racing World Champion’.

‘Next season all teams competing on the Tour will have an added incentive to reach the season finale where the US$500,000 bonus prize pool will be awarded across a more even spread from first to ninth place, with the ISAF Match Racing World Champion pocketing US$75,000.

‘Our Tour Card Holders are our single biggest asset – throughout the season they are the headline acts that attract live spectators, TV and IPTV viewers around the world to watch our Championship events. The new WMRT Invite Policy is designed not only to safeguard that asset but also to reward our Card Holders for their performances on the water and professionalism off it.’

Ben AInslie vs Torvar Mirsky. Finals day at Monsoon Cup 2010. World Match Racing Tour, Kuala Terengganu, Malaysia. -  Subzero Images -AWMRT?nid=91042   Click Here to view large photo

The Monsoon Cup will be sailed in Kuala Terengganu, Malaysia from 22-27 November. This final event of the World Match Racing Tour will decide the 2011 ISAF Match Racing World Champion.




by Rob Kothe

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=91042

3:27 AM Tue 22 Nov 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011 Monsoon Cup

Related News Stories:

21 Dec 2011  World Match Racing Tour Trophy presented to Ian Williams
29 Nov 2011  Peter Gilmour and YANMAR Racing look forward to 2012
28 Nov 2011  WMRT Monsoon Cup - Real-time coaching makes debut in Malaysia
28 Nov 2011  WMRT Monsoon Cup Day 6 Images
27 Nov 2011  WMRT Monsoon Cup – Williams defeats Berntsson in dramatic final
27 Nov 2011  Triple World Champion Ian Williams wins Monsoon Cup 2011
27 Nov 2011  Yanmar Racing fight for third on 2011 World Match Racing Tour
26 Nov 2011  WMRT Monsoon Cup day 4 images by Gareth Cooke
26 Nov 2011  WMRT Monsoon Cup - Ian Williams new ISAF Match Racing World Champion
26 Nov 2011  WMRT Monsoon Cup - Ian Williams takes World Championship title
MORE STORIES ...

News - USA and the World



2014 Detroit Cup - Sam Gilmour leads by Dobbs Davis, Detroit, Michigan


Audi Hamilton Island Race Week: Riding the AC45 - VIDEO by Crosbie Lorimer, Hamilton Island










America's Cup: Five Challengers sign-on for 35th Match by Richard Gladwell/Sail-World.com/nz,


Volvo Ocean Race CEO Knut Frostad talks Time and Money (Part II) *Feature by Rob Kothe and the Sail-World team,


















AWT Quatro Desert Showdown at Punta San Carlos by American Windsurfing Tour,
















America's Cup: Rod Davis - Time for a change after ten years with team *Feature by Richard Gladwell/Sail-World.com/nz,








Maxi yacht rendezvous this September in Sardinia by International Maxi Association,








Leaderboards take shape at the Nanjing Youth Olympic Games 2014
IFDS Worlds - Hot competition on first day of racing
Challenging Conditions - CORK OCR
IFDS World Championship - Day 1 for the US Sailing Team
2014 Melges 20 World Championship - Countdown begins
2014 Nanjing Youth Olympic Games - Day 3
America's Cup: Team NZ wish Davis well with new team *Feature
Fisher's View: Sailing perfection at Hamilton Island- Day 3
Roble and Wilson still number one match racers in the U.S.
2014 Formula Kite World Championship Day 1
IFDS World Championship - Day 1 images by Jude Robertson
Volvo Ocean Race: Forget the f-word - Team SCA profiled
52 Super Series - Fleet grows, 2015 dates revealed
420 and 470 Junior Europeans - Teams from 9 nations on the podium
IFDS Worlds - Former president presented with ISAF awards medal
Nanjing Youth Olympic Games - Improvements aplenty in Byte CII fleets
America's Cup: New Zealand loses top coach to Artemis Racing
Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature
Sevenstar Round Britain and Ireland Race Day 9 - Swish on record pace
2014 CORK Olympic Classes Regatta - Day 3
2014 Nanjing Youth Olympic Games - Day 2   
2014 IFDS World Championship: Opening Ceremony images   
Opera House Cup - Images by Ingrid Abery   
Teams descend upon Cowes for inaugural J/111 World Championships   
Hamilton Island Race Week: Everywhere there's smiley people   
IFDS World Championships - US Paralympic hopefuls ready for racing   
Sopot Match Race - Poland's Tour debut deemed a triumph   
Vineyard Race celebrates 80th running of the East Coast classic   
Nanjing Youth Olympic Games: Young sailors begin racing on Lake Jinniu   
AWT Quatro Desert Showdown - Victory for Morgan Noireaux   
Sevenstar Round Britain and Ireland Race - Day 8: Test of endurance   
Bart's Bash: Over 2300 entered from 588 yacht clubs - Join here   
Halifax ready to welcome the world at 2014 IFDS World Championships   
RC44 World Championship title to Bronenosec + Video   
Audi Hamilton Island Race Week: Day 2 Images by Crosbie Lorimer   
IFDS Worlds - Gary Jobson to attend opening ceremonies   
Melges 32 U.S. National Championship - Dalton DeVos crowned champion   
2014 Nanjing Youth Olympic Games trailer   
2014 Chicago Grand Slam - Canfield wins   
Round Britain and Ireland Race - Varuna takes overall lead   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT