sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : Volvo Ocean Race 2011-12 strengthened by two new appointments

Volvo Ocean Race 2011-12 strengthened by two new appointments

Volvo Ocean Race©
Volvo Ocean Race 2011-12, the world’s premier offshore sailing event, begins in Alicante, Spain on 29th October.

The Volvo Ocean Race has been boosted by two senior appointments to lead them into the next event, Jon Bramley joining as Communications Director and Olivier Brémont as Commercial Director.

The restructuring of the two departments has been made to enhance and strengthen these key areas prior to the Volvo Ocean Race 2011-12.

Bramley brings long and varied experience in global sports and general news including 11 years in senior news positions at Thomson Reuters, the world’s largest international multi-media agency.

He was the global sports news editor and deputy sports editor for Thomson Reuters for the last five years, responsible for running day-to-day sports news coverage. In 2009 he headed the agency’s general, financial and political news output from the UK and Ireland.

He has also worked at the last five Olympics Games and was Reuters’ desk head during the last four Games.

Prior to this, he was the Assistant Sports Editor for the Sunday Mirror.

Bramley’s expertise in managing media relationships and news dissemination will play a crucial role in the development of the event’s communication strategy.

'The Volvo Ocean Race is a fantastic sporting event and the challenge is to bring the full experience to a much wider audience. This is professionally my biggest career challenge – and I’ve had quite a few!' he said. 'We have a great communications team in the Alicante Race Headquarters and excellent technical resources. I am very excited about bringing them to their full potential.'

Brémont also has a strong track record of over 15 years experience in the sports industry gained with rights-holders, agencies and brands.

Prior to joining Volvo Ocean Race, he was VP Business Development & Strategy at the WTA (Women’s Tennis Association), the governing body of women’s professional tennis.

At WTA, he was responsible for leading sponsorship sales, business development and strategy for the WTA Tour, with an emphasis on Europe, Asia Pacific and emerging markets.

He developed and implemented a new commercial programme, which resulted in the signing of five new sponsors in 2010 and 2011, the first significant new WTA backers in six years.

Previously, he was VP Business Development at Infront Sports & Media, where he worked on a number of projects including the establishment of Infront China's sales and marketing business, the WTA's market entry strategy for China, and on a number of high profile media and marketing rights and corporate acquisitions in football, winter sports and motor sports.

Prior to working at Infront, he was an Account Director at UEFA, European football’s governing body, and worked for five years at adidas International in sports marketing.

'The Volvo Ocean Race is one of the premier sporting events in the world and offers so many excellent commercial opportunities across a wide range of areas including technology, lifestyle and the environment as well as, of course, sports. It’s a very exciting challenge for me and I am really looking forward to working with CEO Knut Frostad and the rest of the Race’s team to maximise our potential,' he said.

Volvo Ocean Race website




by Sophie Luther

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=84531

11:17 AM Thu 9 Jun 2011 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2011-12 Volvo Ocean Race

Related News Stories:

21 Aug 2012  Volvo Ocean Race: Official Video of latest edtion
21 Aug 2012  Volvo Ocean Race: All-Women crew announced for the 2014-15 edition
31 Jul 2012  B&G helps Volvo Ocean Race winner to victory
18 Jul 2012  Volvo Ocean Race: And when the race is over.... + Video
18 Jul 2012  Volvo Ocean Race: Calling up the Reinforcements
16 Jul 2012  The most successful Volvo Ocean Race yet
16 Jul 2012  Volvo Ocean Race: Sanderson wants to go again
16 Jul 2012  Volvo Ocean Race: Reluctant hero Marsh takes seamanship honour
16 Jul 2012  Volvo Ocean race: How the closest ever race was won
10 Jul 2012  Volvo Ocean Race - Perfection never enough for Franck Cammas
MORE STORIES ...

News - USA and the World



















2014 Rolex Big Boat Series - Farr 40 Day 4 by William Wagner, San Francisco
















































America's Cup: Luna Rossa sailing with two foiling AC45's + Video
Extreme Sailing: Emirates Team NZ retain second overall
ISAF Sailing Worlds, Santander - Rio Olympic Laser spots snapped up
Rolex Swan Cup - All set for final showdown
Upper Midwest sailors need help to take it to the next level
ISAF Sailing World Championships - RS:X action begins in Santander
ISAF Sailing Worlds, Santander - Americans rise in Laser and Radial
Extreme Sailing Series - A remarkable penultimate day’s racing + Video
Marseille One Design - GC32 GDF Suez unstoppable in the light
Rolex Swan Cup - Day 3 images by Carlo Borlenghi
ISAF Sailing World Championships - Images of the leaders in Santander
Rolex Big Boat Series - Good day for Double Trouble
Rolex Big Boat Series - Day 2 images by Erik Simonson
Royal Cup Marina Ibiza - TP52 fleet ready for tricky race tracks
Rolex Big Boat Series - Plenty maintains lead
2014 Asia Pacific Student Cup - Count down begins
Extreme Sailing Series: Live coverage of Day 3 - view here
Volvo Ocean Race 2014-15 - Going away
Volvo Ocean Race 2014-15 - Practice makes perfect
2014 J/70 World Championship - Contrasting conditions on Day 4
Rolex Big Boat Series - 50 years of big boat racing: a retrospective   
2014 Rolex Big Boat Series - Day 2   
Snipe Western Hemisphere and Orient Champ: Rios takes the Championship   
Volvo Ocean Race: Leg Zero signals start of the significant racing   
Extreme Sailing Series: Physically demanding racing for BAR on Day 2   
Emirates Team NZ: Holding second overall after Day 2 in Istanbul   
Extreme Sailing Series: A force to be reckoned with in Istanbul +Video   
ISAF Sailing Worlds - Day 1 images by Jesus Renedo and Pedro Martinez   
Marseille One Design: GC32's Armin Strom storms ahead on day 2 + Video   
ISAF Sailing World Championships - Racing underway in Santander +Video   
ISAF Sailing Worlds, Santander - Erika Reineke claims Radial race win   
Santander Worlds 2014 Mat Belcher (Part II) *Feature   
Rolex Swan Cup - Mistral keeps fleet shoreside   
PWA Cold Hawaii World Cup rescued by wave of local support   
ISAF Sailing World Championship, Santander - Opening ceremony images   
Volvo Ocean Race 2014-15 - Team Alvimedica geared up for Leg Zero   
J/70 World Championship 2014 - Healy surfs into lead   
2014 Rolex Big Boat Series - Day 1   
2014 Rolex Big Boat Series - Gripping first day on the Bay   
2014 Rolex Big Boat Series - Day 1 images by Erik Simonson   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT