John Scott, Asia-Pacific Chief Operating Officer of Navico talks to MarineBusiness-World.com about the company's trimming its seven brands to three - Simrad, Lowrance and B&G, as well as Navico's 'virtual' head office, headed up by six people in senior management managing its global presence.
In addition, John explains how the current trend towards marine electronic refits and upgrades is fuelling the growth of the Lowrance brand, and says China and India have huge potential for the Navico trio of brands. Navico, he says, has invested heavily in R&D over the past five years to satisfy the boat builders and the two sets of consumers which he identifies as 'those who are interested in the technology and those who love the screens, or 'the bling' side of the range.
While not revealing too much, John does hint at some 'surprises' up their sleeve for the Sydney International Boat Show in July.
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