sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : New Cup Media

New Cup Media

By far, the coolest aspect of the 33rd America's Cup was the technology: two massive multihulls, the sizes, speeds, and loads never before seen, plus an airplane wing that was substantially bigger than a 747's wing section. Stir in two acrimonious billionaires, high-profile attorneys, the New York State Supreme Court and a world-class ethics violation aboard the RC boat and this is practically the stuff of urban legend—just the sort of thing to draw in John Q. Public.

If it had been on prime time TV, maybe it would have been. Instead, screen time was limited to way off-peak hours and snide, passing commentary from most mainstream sports reporters. Given the vast sums of time, money and technology involved, this clearly isn't the media outcome that anyone envisioned.

Those days, however, are over. BMW/Oracle, Defenders of the 34th Cup, have just concluded four intensive days of on-the-water testing to determine the best media platform for drawing John Q. Public into the next Cup.

Dubbed 'the America's Cup television trials', the Defender spent two days evaluating multihulls and monohulls, loading both yacht types up with onboard technology capable of capturing jaw-dropping HD images.

22/07/2010 - Valencia (ESP) - 34th America’s Cup - TV Trials - 3d camera -  BMW Oracle Racing © Photo Gilles?nid=72525 Martin-Raget
While these trials don't tell us anything more about what type of boat will next contend the Cup, it does at least speak to the fact that the Defenders understand that another in-the-dark America's Cup is simply not a possibility in today's world of new media.

'I'd have to rate the trials an unqualified success,' said BMW ORACLE Racing CEO Russell Coutts. 'We plan to do this again in the coming weeks and months, but I think we found some things that work that we'd like to explore again down the road.'

Meanwhile, at the Audi MedCup, the AC legend Paul Cayard skippered Artemis to victory in the hyper-competitive TP52 class. Emirates Team New Zealand finished second, and Terry Hutchinson's Quantum Racing finished in third. Be sure to check out Sander van der Borch's stunning photography from the event in this issue.

And at the Laser Radial World Championships, held this year in Largs, Scotland, US Sailing Development Team (USSDT) member Erika Reineke, of Fort Lauderdale, Florida, sewed up an impressive victory after six days of hard-fought racing. 'After the second day when I got two firsts, I said to myself, ‘I can definitely do this. I'm in the running for gold, so I have to execute well,' said Reineke. Look for more impressive results from this impressive USSDT member in coming years.

Fair winds and following seas,




by David Schmidt, Sail-World USA Editor

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=72525

1:47 PM Mon 26 Jul 2010 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Newsletter Editorial Australia
Newsletter Editorial US

Related News Stories:

17 Jul 2014  VOR, NYYC Race Week and AC news—Sailing news from the U.S. and beyond
18 Jun 2014  Sick of the America's Cup but read every word, and watch every video
06 Jun 2014  America's Cup- Spithill baits Kiwis, Aussie Laser sailors face tests
22 May 2014  Latest Sydney Hobart race winner sailing at Magnetic Island Race Week
07 Apr 2014  ISAF Worlds, VOR and Melges 32s—Sailing news from the U.S. and beyond
03 Feb 2014  Pleasing surprises on the Road to Rio
30 Dec 2013  Santa, Rudolph, the Sydney Hobart Race and American holiday traditions
28 Dec 2013  Rolex Sydney Hobart Race 2013 - Of Gates, Pools and Level Crossings
29 Nov 2013  BaCK IN Oz for ISAF Sailing World Cup Melbourne 2013- entries well up
20 Nov 2013  Safety first or fish first, which is your priority?
MORE STORIES ...

News - USA and the World



America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature by Richard Gladwell/Sail-World.com/nz,


























2014 Pacific Cup - Scarlet Runner wins by Vanessa Yates, Hawaii






































Plastic Classic takes place at Mariposa Hunters Point YC
Six Metre European Championship - No champion declared for 2014
J/Teams sail tough Chicago Mackinac Race
Anna Tunnicliffe wins first event of Reebok Cross Fit Games + Video
2014 Pacific Cup - Skill and luck required for victory
Six Metre European Championship - Action resumes on day 4
BIC Techno 293 Worlds 2014 - Day 4
PWA Fuerteventura Grand Slam on the horizon
Rolex Big Boat Series - Golden Jubilee to take place this September
DH Pacific Cup - Running with the pack + Video
Women's Match Race Golfe du Morbihan - Testing day in Vannes
Brewin Dolphin Commodores' Cup - Ireland establishes solid lead
International Moth Worlds: Outteridge charges into the lead + Video
Marina Rubicón Round Canary Islands Race - First blood to Team Brunel
ISAF Youth Match Racing Worlds - Competition heats up on day 2
Laser Radial World Championships - Competition aplenty on day 3 +Video
Extreme Sailing Series - Penultimate Act to take place in Nice
Leukemia Cup - Images by Leighton O'Connor
Maxi Yacht Rolex Cup - Meeting of the grand designs
29er North American Championship - Final series kicks off
29er World Championship 2014 set to start in Kingston, Ontario   
Barcelona and Parnu chosen for 2015 ORC championship events   
2014 Race for Rady Yacht Race - Benefiting Rady Children’s hospital   
CMRC Summer Invitational Series - Doubleheader events start tomorrow   
BIC Techno 293 Worlds 2014 - Day 3   
Sailing through STEM Night at California YC   
Six Metre European Championship - High temps and little wind on day 3   
Women’s Match Race Golfe du Morbihan - Light wind opener in Vannes   
International Moth Worlds: Rashley ahead as Aussies close in   
Brewin Dolphin Commodores' Cup - Unsatisfactory conditions on day 4   
ISAF Youth Match Racing Worlds - American unbeatable on day 1   
RS Feva World Championships - All set at Yacht Club de Carnac   
ISAF Rolex World Sailor of the Year Awards - Nominations now open   
BIC Techno 293 Worlds - Steady winds on day 2 + Video   
29er North American Open Championship - Qualifying series wraps up   
Opening ceremony O'pen Bic World Cup, Travemunde Week, Germany   
Six Metre Europeans - Wind fails to make an appearance on day 2   
Edgartown Race Weekend - Let the sailing (and good times) begin   
ISAF Youth Match Racing World Championship - Action commences July 23   
International Moth Worlds - Mothballed on day 4 + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT