sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery

 

Sail-World.com : iShares Cup pulls in the crowds

iShares Cup pulls in the crowds

'Team Aqua and Alinghi taking victory - iShares Cup - Kiel'    Jean-Marie Liot/DPPI/OC Events

The iShares Cup 2008 media evaluation is nearly complete and the level of exposure generated by this year's spectacular five-event series has smashed the 2007 levels, with over 5 million Euros of media coverage anticipated to be received by the end of November 2008.

Monitoring and evaluation is being conducted by leading media evaluation agency, Sports Marketing Surveys, who concentrated on the iShares Cup key territories of UK, France, Germany, Switzerland and The Netherlands. plus international broadcast media.

Nearly 200 journalists attended the iShares Cup this year, of which over 40 took advantage of the unique 'fifth-man' position onboard an Extreme 40 catamaran; an opportunity to report right from the heart of the racing, by joining one of the 12 international teams that took part.

Simon Greaves, the Financial Times London's FT.com sailing correspondent.
'The iShares Cup's organisers have, with their fifth man spot on the Extreme 40, offered journalists and cameramen a truly unique and exciting perspective to observe close-quarter action at the highest level of international match-racing.

JPMorgan Asset Management - iShares Cup - Cowes UK -  http://www.ingridabery.com!©_Ingrid_Abery  
Few opportunities for sailing writers come close to this in witnessing the cut and thrust of competition while being secure in the knowledge that you are being protected by professional sailors and race officials.

The series, with its stadium-style events, also draws in spectators in port cities who relish the thrills and spills on offer - long may it go from strength to strength.'


Key for the 2008 media strategy was the international news distribution, managed by Sunset&Vine|APP, who created unique footage for broadcasters, with local language interviews with skippers and crews taking part, to penetrate those countries that weren't hosting an actual event.

This resulted in over 10 hours and 26 minutes of news coverage after four events, with the footage from the final Amsterdam event still to be evaluated. Key highlights include four appearances on the world's most-watched sport magazine show, Gillette World of Sport, as well as in five editions of the internationally distributed Seamaster Sailing, which is distributed in 137 countries and across 28 international TV networks.

The iSharesCup.com website saw an 86% increase in total visits to the site with a 100% increase in unique users: up to 54,109 in 2008. Over 138,750 videos have been viewed online, with the most popular videos including America's Cup defenders Alinghi's dramatic capsize on Day 1 of the first event in Lugano, and Tommy Hilfiger's spectacular pitchpole and recovery at Round 2 in Hyères. 209 online news and feature articles in French, Germany and English were posted on the site, plus nearly 700 images from across the five events, and 80 videos - including the six feature-length programmes were uploaded to iShares Cup TV.

Amsterdam final on TV soon

The final round of the iShares Cup hosted in Amsterdam will be on TV screens around the world soon. Programme 5 shows all the drama of the final that saw the 10 teams battle to secure their overall placings. Programme 6 is a 'Review' of the season showing all the highlights and action from the iShares Cup 2008.

Sky Sports in the UK and Ireland:

Programme 5 - Amsterdam Final

Friday 24 October 1730 on Sky Sport 2
Saturday 25 October 0200 on Sky Sport Xtra
Saturday 25 October 0400 on Sky Sport 2
Saturday 25 October 0600 on Sky Sport 2

Programme 6 - Review Programme

Sunday 14 December 0600 on Sky Sports 2
Sunday 14 December 1230 on Sky Sports Xtra
Sunday 14 December 1700 on Sky Sports Xtra
Sunday 14 December 2230 on Sky Sports Xtra
Monday 15 December 0400 on Sky Sports 3




by Helen Fretter

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=50081

5:54 PM Wed 22 Oct 2008 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

25 Nov 2012  Extreme Sailing Series - Rio showdown on the horizon
12 Dec 2011  Extreme Sailing Series - Luna Rossa claims title
17 Oct 2011  Extreme Sailing Series - Edmond de Rothschild Group top overall
17 Oct 2011  Extreme Sailing Series Act 8 winner decided
16 Oct 2011  Extreme Sailing Series Act 8 day 4 smashing action + Video
15 Oct 2011  Extreme Sailing Series Act 8 Day 3 - Team GAC Pindar on form + Video
13 Oct 2011  Extreme Sailing Series Act 8 day 1 - Tricky and challenging conditions
07 Oct 2011  Extreme Sailing Series Act 8 set for Almeria + Video
03 Oct 2011  Extreme Sailing Series Act 7 victory on the French Riviera
03 Oct 2011  Extreme Sailing Series Act 7 high suspense French victory + Video
MORE STORIES ...

News - USA and the World

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part III) *Feature by Rob Kothe and the Sail-World team,








Audi Melges 20 World Championship - ‘Samba Pa Ti’ crowned champion by International Audi Melges 20 Class Association,










Audi Melges 20 World Championship - Final race to decide champion by International Audi Melges 20 Class Association,










Fort Lauderdale International Boat Show - 13 things to See and do by Fort Lauderdale International Boat Show,




Volvo Ocean Race: Update from Team Vestas Wind in images by Richard Gladwell/Sail-World.com/nz,








Audi Melges 20 World Championship - Classic Garda conditions on day 2 by International Audi Melges 20 Class Association,
























Audi Melges 20 World Championship - Alessandro Rombelli's 'STIG' leads by International Audi Melges 20 Class Association,


Volvo Ocean Race: Call of Duty comes first for Team Alvimedica
Audi Melges 20 World Championship - Day 1 images by Stefano Gattini
Helping boaters understand weather basics
PWA Alacati World Cup - Exciting finish on day 2
Match 40s find the surface again + Video
Audi Melges 20 World Championship - Day 1 images by Max Ranchi
Clagett Regatta names first Executive Director
Transatlantic Race - Fleet expanded for 2015 edition
IFDS World Championship overall
Anna Tunnicliffe: Alinghi finishes second - Extreme Sailing Series
2014 18' Skiff International Regatta - Day 2
2014 Audi Melges 20 World Championship - It's go time in Garda
2nd Annual Keith Dinsmoor Regatta September 13-14
Aldo Alessio Regatta - Three days of tight racing
PWA Alacati World Cup - First blood to Van Der Steen and Offringa
Oakcliff Sailing hosts the Nacra 17, 49er and 49erFX Nationals + Video
International 18ft Skiff Regatta underway on San Francisco Bay
Maxi Yacht Rolex Cup 2014 - Quality fleet for Maxi Classic
Sailing Champions League - which is Europe's best sailing club?
Weta fun at the Wine & Roses Regatta
Extreme Sailing Series: The Wave, Muscat claims victory on Cardiff Bay   
International 14 World Championships 2015: Not just for boys   
Rio de Janeiro achieves 50% treatment of sewage outflow *Feature   
2014 AWT Quatro Desert Showdown - Event memorable videos   
2014 18' Skiff Int Regatta: Day 1 at San Francisco - Reversal on beach   
Emirates Team NZ: Last race boost cannot save team from table bottom   
PWA Alacati World Cup - Furious slalom is upon us   
J/111 World Championships - The Winner is Shmokin Joe!   
J/24 US National Championship - Victory for Will Welles’ Cougar   
Extreme Sailing Series: View the Final Day's action - Replay   
NYYC Grandmasters Team Race - Reign continues for Noroton Yacht Club   
WSSR announces new World Record Around Britain and Ireland   
IFDS Worlds 2014 - Final day photos by Tim Wilkes   
2014 Detroit Cup - Morvan wins   
Newport Bucket Regatta 2014 -Images by George Bekris   
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016   
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing   
2014 IFDS World Championship - New champions claim medals   
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes   
Shark World Championships underway in Toronto   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT