sail-world.com
 
 
News Home Video Gallery Photo Gallery

 

Sail-World.com : BBC Dragons track-down Waterbuoy for new TV show

BBC Dragons track-down Waterbuoy for new TV show

'Waterbuoy'   
At the end of 2007, James Halliburton, appeared on the BBC 2 programme Dragons’ Den, where he faced the fierce panel of financial investors with Waterbuoy, his ingenious emergency floatation device that saves boaters’ dropped valuables from a watery grave – Now they want him back!

For those of you that missed the show, Waterbuoy was a massive hit.

But, despite walking out of the den with the biggest deal ever offered by the Dragons, James took a different path, deciding to keep all of his equity and get Waterbuoy to market without the Dragons onboard.

What’s more, it has paid off, and the Dragons have invited him back to their den to explain how and why he decided to plough his own furrow.

'I just wasn’t comfortable handing so much of my company over to the investors,' explains James Halliburton. '£200,000 was a tempting sum of money, but ultimately, I knew that there was much more value in the business than the Dragons could see, and I didn’t want to undersell my company.

I was right too - we’ve sold over 50,000 units in the first eight months with some very large orders looming for the 2009 season.' James was being interviewed for a Dragons’ Den documentary that will air at the end of the new season, sometime in October.

Waterbuoy -    
The documentary follows the experiences of a handful of entrepreneurs that have found success following their appearance on previous shows, even though they turned-down the Dragons’ help. With a huge network or marine chandlers and on-line retailers now stocking Waterbuoy, James has single-handedly managed to achieve the impossible.

In the world’s largest boating market, the USA, retail giant West Marine has just signed-up to stock Waterbuoy. West Marine has over 400 retail outlets in the US, Canada and Puerto Rico, selling over 50,000 products to more than 150 countries worldwide. In the UK, high street outdoor-pursuit chains Blacks and Millets will also be stocking Waterbuoy in the coming weeks.

Keep an eye on the Waterbuoy website at www.water-buoy.com to find out when the BBC’s October air date is confirmed, so you see how James managed to survive the Dragons’ Den unscathed. The site will also be regularly updated with the details of all the new national and international Waterbuoy stockists as and when they come on-line.




by John Sharp

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=46898

7:08 AM Sat 26 Jul 2008 GMT






Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
Yachting News

Related News Stories:

05 Jan 2013  The yacht club with no water.
11 Jun 2012  Yacht Club of Monaco-'New clubhouse new horizons,' says Prince Albert
11 Apr 2012  Yacht Club celebrates fifty years
25 Jan 2012  European Yachts of the Year: Beneteau, Oyster, Pogo and Esse
28 Jun 2011  What, actually, is a superyacht? Australia ponders
16 Jun 2009  Laser to get new mainsheet blocks after 30 years
04 Jun 2009  OBE for Sailing Team Manager Stephen Park
03 Jun 2009  Leaders of world’s premier yacht clubs 'in the same boat'
01 Jun 2009  UK boat builders feel the stress
30 May 2009  Sailing Clubs named as Olympic Pre-Games Training Camp venues
MORE STORIES ...

News - USA and the World

HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle




















America's Cup: Expected de Ridder penalty should be reduced *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
















Congressional Cup - Victory for Taylor Canfield and crew by Rich Roberts (As Amended by ISAF),




2014 Halifax – Saint-Pierre Ocean Race by Patricia Nelder, Nova Scotia














Image Gallery: Stratis SL33 flies on the Waitemata by Richard Gladwell,Sail-world.com/nz,


Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day by International Audi Melges 20 Class Association,










International Optimist Regatta Clinic and Team Race - Register now!
Congressional Cup: World top rankers finish that way in Long Beach
Sperry Top-Sider Charleston Race Week Day 3 finale
America's Cup: Gino Morrelli outlines the new AC62 design
Doyle Sails New Zealand signs Andrew Brown as One Design Manager
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in
50th Congressional Cup: See the delayed coverage and media conferences
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco
Canfield, Williams, Bruni, Swinton in Congressional Cup final four
Sperry Top-Sider Charleston Race Week - Day 2
Audi Melges 20 Charleston Race Week - Perfect conditions in Charleston
Oyster Regatta Antigua - Full on ocean conditions for day 3
PWA World Tour - A taste of things to come at La Torche + Video
Women's International Match Racing Series kicks off in June
Melges 32 Audi Tron Sailing Series - Action shots by Max Ranchi
Clipper Round the World Yacht Race - Frustrating conditions
Man rescued after falling overboard in Pacific taken to hospital
Sperry Top-Sider Charleston Race Week 2014 - Youth leading Melges 20
Congressional Cup - Canfield leads toward Congressional Cup sailoffs   
Sperry Top-Sider Charleston Race Week 2014 - Perfection for Day 1   
America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report *Feature   
Clipper Round the World Yacht Race - Will light winds hamper progress?   
Les Voiles de St. Barth - Preparing to rock Saint Barthélemy waters   
Clipper Round the World Race - OneDLL and Qingdao now in San Francisco   
America's Cup: Emirates Team NZ up against funding hurdle for year *Feature   
Melges 32 Sailing Series Napoli - Day 1 images by Stefano Gattini   
50th Congressional Cup: View the Live racing here   
Melges 32 Sailing Series - Napoli action shots by Max Ranchi   
Volvo Ocean Race - Team Alvimedica launch new boat   
Emirates Team NZ: Royals duke it out on the Waitemata   
2014 Charleston Race Week - Thousands of sailors descend on Charleston   
The Congressional Cup 2014 - Williams hangs on with a classy crowd   
50th Congressional Cup: View the Live racing here   
RORC Transatlantic Race - Notice of Race now available   
Oyster Regatta Antigua - Sunshine and smiles on day 2   
Rolex China Sea Race on the horizon   
What can a boat name tell you about the person behind the helm?   
Clipper Round the World Yacht Race - Race 10 rumbles on   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XL NEW US