sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : The Professional-part one of a conversation with Ken Read
The Professional-part one of a conversation with Ken Read


'Ken Read ponders the upcoming tack while Tony Mutter helms the Mar Mostro, onboard PUMA Ocean Racing powered by BERG during leg 8 of the Volvo Ocean Race 2011-12, from Lisbon, Portugal to Lorient, France. (Credit: Amory Ross/PUMA Ocean Racing/Volvo Ocean Race)'    Amory Ross/Puma Ocean Racing/Volvo Ocean Race©    Click Here to view large photo

Ken Read (52) has been commanding sailing headlines for the past thirty-plus years, starting with his collegiate days at Boston University where he was a three-time Collegiate All American and the Intercollegiate Sailing Association’s College Sailor of the Year (1982), through his time as a J/24 and Etchells champion and a respected sailmaker in his hometown of Newport, Rhode Island. Along the way, Read amassed a fine record of more than 40 wins in National, North American and World Championship regattas, and he was twice named U.S. Rolex Yachtsman of the Year (1985 and 1994).

Dennis Conner shoulder-tapped Read to serve as his helmsman during the 2000 and 2003 'Stars & Stripes' campaigns, and Read has also served on the afterguard of plenty of high-profile big-boat campaigns, including George David’s all-conquering 'Rambler' program. More recently, Read served as the skipper of Puma Ocean Racing’s entries in the 2008-2009 and 2011-2012 editions of the Volvo Ocean Race (VOR), where the team finished in second and third place, respectively. Additionally, Read has worked in various capacities for North Sails since 1996, and in January of 2013 he was promoted to the high-profile role of President.

I recently caught up with Read on the phone to get his pulse on sailmaking in an modern era that features wingsails in the Cup, One Design in the VOR and a heavy Grand Prix focus on sport boats and smaller keelboats.

Am I correct that before the 2008/09 Volvo Campaign you served as the Vice President of North Sails?
Yes. I worked under Gary Wiseman and I concentrated on sales and development and marketing and service. I really had my paws in a little bit of everything. My direct report was to Gary Wiseman who was, at the time, President of North Sails.

What role if any did you have with North Sails when you were racing with Puma? Did you resign the position or take a leave of absence?
We called it a sabbatical. Technically, I was still with North Sails but to be honest, at the time I was their biggest customer. It was a unique learning experience for me because I got to see life from the other side for six years. I hope like crazy that I’m bringing that experience back and helping to try and make things better using that specific experience.

Ken Read drives while navigator Tom Addis eyes the weather just to leeward. Onboard PUMA Ocean Racing powered by BERG during leg 7 of the Volvo Ocean Race 2011-12, from Miami, USA to Lisbon, Portugal. (Credit: Amory Ross/PUMA Ocean Racing/Volvo Ocean Race) -  Amory Ross-Puma Ocean Racing-Volvo Ocean Race©   Click Here to view large photo


Let’s talk a little bit about your role as President of North Sails? You started in January?
Yes—essentially January 1st. I got into it a little bit last December. Tom [Whidden] and I agreed [that I’d take the position] right after Thanksgiving of last year, [but] Tom and I and Gary [Wiseman] and Jay Hansen have been talking about this for a long, long time. In essence, Gary decided he was ready to retire and so [he] needed somebody to fill those shoes, and then instead of just simply filling those shoes as they were, we decided to try to intentionally improve-or try to improve the model-at the same time and [to] start looking at ways to do things do better.

How is your role as President different to what you did as Vice President?
The buck stops here! I can’t blame Gary any more for all the problems and then take all the credit for all the good… [laughs]

There’s a lot of things happening in North Sails and we pinpointed a bunch of things that we thought were priorities right out of the block. North Sails is a phenomenal manufacturing design and engineering and manufacturing company that makes the best-I am totally convinced-products in the world, no matter what category of sailing you want to do, from Snipes and Lightnings to Mega Yachts.

I have had to spend very little time with the manufacturing and engineering side. What we have really concentrated on-for the first time ever, really-has [been building] a real sales management [team in North America]. You do what you know best and I went back, as soon as I got this job, and hired Kimo Worthington, who had been my right-hand man through two Volvo races, and who I trusted implicitly.

Even though he has no formal sales training, he has training in getting shit done so really the first thing [that] I did was to go spend a little bit of money. We are really working hard-and it’s not nearly done yet-to really improve the distribution of North Sails. Not from a selling standpoint, but from a customer-relations standpoint, and that’s a big project and I needed some help and Kimo is the right guy.

What do you see as your biggest challenges and biggest opportunities as the head of the world’s biggest sail maker?
We need to grow the sport. I think the momentum is turning right now to be quite frank. We see more positives right now in the sport than we have seen in a long time but we can’t just sit back and wait for the phone to ring and wait for people to take-up sailing. We need to actively help grow the sport and that is one of my big time roles and jobs. We need to be a little more customer-friendly. We are already working on 3Di, [which] we think [commands] a dominant position in the market, but we can never stop there.

PUMA Ocean Racing powered by BERG, skippered by Ken Read from the USA, in tough seas, on the approach to the finish of leg 8, from Lisbon, Portugal, to Lorient, France, during the Volvo Ocean Race 2011-12. (Credit: PAUL TODD/Volvo Ocean Race) -  Paul Todd-Volvo Ocean Race©   Click Here to view large photo


Is it fair to say that this is the biggest changing of the guards at North Sails in several decades?
Yes. The good news is that we are just scratching the surface. It’s a breath of fresh air and I think that things [can] get a little stagnant. It’s not a shock that North Sails management is in their 60s and time for a little bit of young blood. I’m not saying we are young by any means, but we are younger and [have] a slightly different way of looking at things. [North Sails has] an unbelievable heritage-we have an incredible past but that doesn’t mean you can just sit on it and hope that it works forever, and that’s the stage that we are in right now.

Do you still get to go sailing a lot in your new role as President?
My wife was kidding me the other day that she thinks I slept at home more when I was doing the Volvo than I do now that I’m doing this job! It’s a lot of travel. Obviously, the America’s Cup thing was a big deal for North Sails and the reason I did the America’s Cup broadcasting was to try to make sure just through association that the world realized North Sails had as much to do with this America’s Cup as possibly any other America’s Cup in history.

We didn’t make as many sails, but we made every single sail for every single boat. We made wings for [Luna Rossa Challenge] and for Emirates Team New Zealand.

We had our smartest guys in the company involved with the wings and the wing technology. Our Design Services guys were all into the aero-side of these programs. Our Thin Ply Technology part of North Technology Group, which is a carbon-fiber company, made parts and pieces for the wings. EC6 Rigging did all kinds of carbon standing rigging for the boats.

I hope that the NBC broadcasts were a direct reflection on how important North Sails [thinks] the America’s Cup is to our sport.

More from North Sails at www.northsails.com - there you find links to Thin Ply technology and all aspects of the North Sails group.

Please stay tuned for Parts Two and Three of this interview series.


by David Schmidt, Sail-World USA Editor

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=116088

9:50 PM Sat 26 Oct 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on

2012 North Sails Australia
2012 North Technology Group

Related News Stories:

24 Sep 2013  America's Cup - Ken Read's View: The Cup that will never end
16 Sep 2013  America's Cup - Ken Read's View: Why both AC72's continue to progress
06 Sep 2013  North Sails NZ seasonal discounts are back with 25% off
02 Sep 2013  America's Cup - Ken Read's View: Red Bull teams are ready for racing
29 Aug 2013  America's Cup - Ken Read's View: Foggy day on San Francisco Bay
20 Aug 2013  America's Cup - Ken Read's View: Patience is a Virtue
08 Aug 2013  America's Cup - Insider's view: Close enough to touch
20 Jun 2013  Southern Spars make two finals at the 2013 Auckland Exporter Awards
20 Jun 2013  North Sails claims 7th consecutive Etchells World title
17 Jun 2013  Christoph Burger to be on board of North Sails Switzerland
MORE STORIES ...





News - USA and the World















The first annual WetaFresh is a big success by Tim Wieringa, Muskegon, MI


















Techno 293 Worlds - France and Italy claim titles by International Windsurfing Association,














420 World Championship - Singapore and Spain out front by 420 International Class Association,




















2014 ISAF Sailing World Cup final qualification system published
Chicago Yacht Club Race to Mackinac - Karma Sailing Group wins
Red Bull 49erFX: Easing into the Olympic scene at Rio
Kempe thrilled to invite himself to Gold Cup party
2014 420 World Championships - Singapore wins Day 2 race
Lightning strikes cut short CFJ Nationals
Etchells Invitational Cup - Girls on top in Cowes
National Sailing Hall of Fame reveals inductees
J/111 North American Championship - Wind Czar victorious
Sevenstar Round Britain and Ireland Race sets off August 10th
PWA Fuerteventura Grand Slam - Antoine Albeau victorious on day 5
Snipe Western Hemisphere and Orient Championship headed for San Diego
WPA Championships - Kids race divisions offered
New Clever Pig launched by US Sailing
America's Cup: Group agrees to co-operate in London Meeting
Copa del Rey Mapfre - Build-up reveals some remarkable enthusiasm
Marblehead NOOD Regatta - Images by Leighton O'Connor
America's Cup: Two AC72 skippers discuss Foiling Moths and the Cup
RS Feva World Championship - Brilliant sailing on day 2
America's Cup: Alameda makes overtures on Venue hosting for San Fran *Feature
Cape Panwa Hotel Phuket Race Week 2014 - Relishing a challenge   
Edgartown Race Weekend - BBBR and Round-the-Island Race winners named   
Etchells Invitational Cup - Aussies take early lead in Cowes   
PWA Fuerteventura Grand Slam - Antoine Albeau strikes back on day 4   
Aquece Rio – International Sailing Regatta - All set for test event   
ISAF World Sailing Rankings for 28 July 2014   
29er World Championship - All set in Kingston   
ORC World Championship - Third Course area opens for huge fleet   
Day one of the Allen RS Feva World Championships   
Anna Tunnicliffe: Final two days of the 2014 Reebok CrossFit Games   
Joachim Aschenbrenner takes gold at ISAF Youth Match Race Worlds 2014   
Maxi Soh scores double wins in CMRC Summer Doubleheader   
29er World Championship opening ceremonies in Confederation Park   
PWA Fuerteventura Grand Slam - Action resumes on day 3   
Vic-Maui Yacht Race - Polishing the silverware   
Land Rover Sydney Gold Coast Yacht Race Start 2014 VIDEO   
Laser Radial Men’s World Championship 2014- Final day   
2014 Pacific Cup - Scarlet Runner wins   
Gladwell's Line: America's Cup - Joint Statement is a curious note *Feature   
ISAF Youth Match Racing World Champ - Top four battle it out for final   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News






Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT