sail-world.com
 
 
News Home Video Gallery Photo Gallery
Sail-World.com : 2012 Paralympic Games a winner in global TV ratings
2012 Paralympic Games a winner in global TV ratings

The London 2012 Paralympic Games were a TV ratings winner with pictures shown in more countries than ever before and attracted their biggest ever international audience according to new figures published by the International Paralympic Committee (IPC).

According to the figures produced by IFM Sports for the IPC, London 2012 not only scored record audiences for Channel 4 in the UK, but excluding the host market, the Games were watched by a cumulated international audience of 3.4 billion.

This represents a cumulated growth of almost one billion (37 per cent growth) on the Beijing 2008 Games which were watched by a cumulated international audience of 2.48 billion outside of China.

Overall, including host countries, the Games were watched globally by a cumulated audience of 3.8 billion, the same figure as in 2008.

The London 2012 Games were broadcast in over 115 countries and territories, the most ever. As a result the number of hours broadcast outside the host market grew by 82 per cent on 2008 to over 2,500 hours of content.

Alexis Schäfer, the IPC's Commercial and Marketing Director said: 'We are delighted that London 2012 was not only record breaking in terms of athletic achievement but also in terms of broadcast numbers.

'To grow the international audience outside of the host market by nearly one billion in four years is a significant achievement and shows the growing global appeal of Paralympic Sport and the Paralympic Games.

'The IFM report highlighted that more people were specifically tuning in to watch the Paralympic Games which is a good sign for the future.

'Some countries also returned some excellent figures which is extremely encouraging. In addition to Channel 4 in the UK and ABC in Australia posting record viewings figures we also saw significant growth in Russia which is a hugely positive sign ahead of Sochi 2014.'

In terms of cumulated audience, the top five ranking countries in terms of viewers during London 2012 were China, Japan, Germany, Great Britain and France which, according to the IPC underlines, the huge potential for growth at future Games.

'The potential for growing the international audience is huge,' said Alexis Schäfer, 'To reach a cumulated TV audience of 3.8 billion for the Games is impressive, but even more impressive when you consider the limited airtime the Games received in some countries, especially in North America.'

'With the Games taking place in South America for the first time in 2016 we potentially will see more broadcasters in the Americas either showing the Games live or delayed. If some of the biggest countries come on board then I am confident that we will break the four billion cumulated audience figure for the first time.'

In terms of viewers and airtime received Athletics and Swimming were the two most popular sports screened during London 2012.

IPC website


by IPC

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=104157

5:05 PM Tue 27 Nov 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on


Related News Stories:

21 Nov 2012  London Paralympic Games debrief to start in Rio
02 Nov 2012  2012 Olympics: The Medalists thoughts on Kites and Windsurfers
23 Oct 2012  Lessons to be learnt from Sailing Event crowd hype
22 Sep 2012  2012 Olympics: Rod Carr on the rise and rise of British Sailing
21 Sep 2012  Gold medallist Lijia Xu seeks sailing awareness, not fame
16 Sep 2012  2012 Olympics: Ainslie's coach, David Howlett, on what it takes to win
13 Sep 2012  Sail-World Mailbag: Readers respond to the Olympic Media Commentary
10 Sep 2012  Gladwell's Line: 2012 Olympic Review - The Media - Friend or Foe?
08 Sep 2012  2012 Paralympics: No racing possible on Final Day
08 Sep 2012  2012 Paralympics: Breeze fails to deliver on Portland Harbour
MORE STORIES ...






News - USA and the World

Rolex China Sea Race 2014 - nip and tuck for IRC honours by RHKYC and Guy Nowell, Sail-World Asia, Hong Kong


America's Cup Book Review: Winging It - Oracle Team USA's comeback *Feature by Richard Gladwell Sail-World.com/nz,


























HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle














America's Cup: Expected de Ridder penalty should be reduced *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
















Congressional Cup - Victory for Taylor Canfield and crew by Rich Roberts (As Amended by ISAF),




2014 Halifax – Saint-Pierre Ocean Race by Patricia Nelder, Nova Scotia




WWA Pro Card Qualifier - Pro Cards earned at Freedom Wake Park
Christmas Caribbean Rally - Top class sailors to compete
Earth Day boater tips
Anna Tunnicliffe - from CrossFit to Extreme 40's
Charleston Race Week - Photos by Chris Howell
Image Gallery: Stratis SL33 flies on the Waitemata
Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day
Clipper Round the World Yacht Race - PSP Logistics prepares for USA
ISAF Sailing World Cup Hyères - Crème of the crop to compete
Congressional Cup: Luna Rossa makes podium in first event
Int 14 World Championships 2015 launch new event website
International Optimist Regatta Clinic and Team Race - Register now!
Congressional Cup: World top rankers finish that way in Long Beach
Sperry Top-Sider Charleston Race Week Day 3 finale
America's Cup: Gino Morrelli outlines the new AC62 design
Doyle Sails New Zealand signs Andrew Brown as One Design Manager
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in
50th Congressional Cup: See the delayed coverage and media conferences
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco   
Canfield, Williams, Bruni, Swinton in Congressional Cup final four   
Sperry Top-Sider Charleston Race Week - Day 2   
Audi Melges 20 Charleston Race Week - Perfect conditions in Charleston   
Oyster Regatta Antigua - Full on ocean conditions for day 3   
PWA World Tour - A taste of things to come at La Torche + Video   
Women's International Match Racing Series kicks off in June   
Melges 32 Audi Tron Sailing Series - Action shots by Max Ranchi   
Clipper Round the World Yacht Race - Frustrating conditions   
Man rescued after falling overboard in Pacific taken to hospital   
Sperry Top-Sider Charleston Race Week 2014 - Youth leading Melges 20   
Congressional Cup - Canfield leads toward Congressional Cup sailoffs   
Sperry Top-Sider Charleston Race Week 2014 - Perfection for Day 1   
America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report *Feature   
Clipper Round the World Yacht Race - Will light winds hamper progress?   
Les Voiles de St. Barth - Preparing to rock Saint Barthélemy waters   
Clipper Round the World Race - OneDLL and Qingdao now in San Francisco   
America's Cup: Emirates Team NZ up against funding hurdle for year *Feature   
Melges 32 Sailing Series Napoli - Day 1 images by Stefano Gattini   
50th Congressional Cup: View the Live racing here   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL NEW US