sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Volvo Ocean Race: Big surge in viewership says report
Volvo Ocean Race: Big surge in viewership says report

'MCM Hamish Hooper catches the action aboard Camper - Volvo Ocean Race Auckland - Start March 18,2012'    Richard Gladwell ©    Click Here to view large photo

Stunning multimedia material produced by the Volvo Ocean Race's unique Media Crew Member programme, plus a clear focus on news production and distribution helped the 2011-12 edition deliver a surge in audience across platforms, figures in the end of race report show.

The multimedia reporters embedded in each of the six teams provided regular feeds of HD video, including live calls streamed from the boats via the Inmarsat satellite network, as well as still images, audio clips and written reports to give a thrilling view of the closest race in the 39-year history of the Volvo Ocean Race.

Headlines from the report, released to the media exactly one year after the start of the race on October 29 2011, include:

42 percent increase in hours of TV broadcast around the world compared to 2008-09 – resulting in a 16 percent increase in cumulative TV audience (see note 1)

47.6 percent increase in TV news audience thanks to a focus on high-value broadcasters and news agencies (1)

94.8 percent increase in online articles published about the race (2)

More than 8 million views on the race's official YouTube channel (3)

6.27 million unique visitors to volvooceanrace.com bringing 127 million page views – more than double the page views from the 2008-09 race (4)

2.9 million visitors to the Race Villages – with an average crowd of 43,882 on In-Port Race days (5)

23,486 corporate guests attending over the course of the race (5)

Number one sailing property on Facebook with over 200,000 fans (6)

More than 16 million visits and 244 million page views to the Race Tracker – a 67.3% increase in visits and seven times the number of page views (7)

'These numbers demonstrate that not only was 2011-12 the closest race in the history of our event but also a huge success commercially,' said Volvo Ocean Race CEO Knut Frostad. 'More fans than ever followed the racing across our multimedia platforms, almost three million people came to the stopovers and over 20,000 corporate guests came to experience the event for themselves. The guest experience has been developed a lot with pro-am racing in all ports as well as more attractions in and around the race villages.

'The Media Crew Members' performance took a big step forward and they sent back more content with higher quality than ever before, much of it going straight into news reports on some of the world's biggest TV and digital platforms. No other top-flight sporting event has anything like the MCM programme, with embedded reporters sending back such thrilling HD content direct from the front line.'

The multimedia content was also introduced in new formats, such as the 3D Cinema in the Race Villages. In total, attractions at the Race Villages drew 692,000 visitors along a route that took the race across five continents, with stops in Spain, South Africa, Abu Dhabi, China, New Zealand, Brazil, the United States, Portugal, France and Ireland.

'The Volvo Ocean Race pulled in a total of 2.9 million spectators during the event,' said Volvo Ocean Race Chief Operating Officer Tom Touber. 'To put that into perspective, the Euro 2012 soccer championship attracted 1.5 million.'

Frostad added: 'We visited China for the second time in 2011-12 and made a real breakthrough with a first visit to the Middle East with what was a spectacular stop in Abu Dhabi. Going forward, we will continue to take this unique human and sporting challenge out to an audience that is truly global.'

Growth in TV, online, print and social media was underpinned by unparalleled news coverage, with organisers working closely with major distribution platforms to push the story as widely as possible.

In a sign of the growing shift in the way content is consumed, media value was for the first time higher from online sources than from print, with both platforms showing significant growth.

Pictures and videos were particularly popular as drivers of engagement on Facebook, with the fan base growing from around 40,000 at the start of the race to over 200,000 by the end.

The 12th edition of the Volvo Ocean Race will start in Alicante in late 2014, with dozens of cities vying for Host Port status and the full route due to be announced in early 2013. The next race will be contested by identical 'one-design' boats, designed by Farr Yacht Design of the United States and already being built by a consortium of boatyards in the United Kingdom, France, Italy and Switzerland.

The introduction of the Volvo Ocean 65 a new 65-foot (19.8 metres) one-design class is a major step in broadening the platform for entry and helping the race achieve the stated goal of increasing the size of the fleet – and retain its position as a high-quality, world-class sports event.

Shared services on shore, plus savings in R&D and staffing will make the team entries even more cost efficient. The SCA Women Ocean Race Team have already announced their participation for 2014-15, making them the first women's team to enter the race since 2001-02. More team announcements will be made over the coming months.

Notes:

1. IFM/SMS monitored 15 territories throughout the period October 10, 2011-July 20, 2012: Brazil, China, France, Germany, Ireland, Italy, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, United Arab Emirates, United Kingdom, United States. Total cumulative TV audience for 2011-12 was 1.55 billion, based on 8,969 broadcasts.
2. Source: Meltwater News from October 10, 2011-July 20, 2012. Total number of monitored online articles was 59,978 from 4,240 different outlets.
3. Source: YouTube Analytics October 10, 2011-July 20, 2012. Total number of views in the race period was 8,009,085, against 1,060,973 in 2008-09 – an increase of 654.9 percent.
4. Source: Google Analytics October 10, 2011-July 20, 2012. The Race and Game websites together had a total of 63 million visits and 187 million page views.
5. Source: Volvo Ocean Race. The 3D Cinema was the most popular Volvo Ocean Race Experience attraction with 212,424 visitors around the world.
6. Source: Simply Measured October 10, 2011-July 8, 2012. Including all the team Facebook pages, the total number of fans by the end of the race stood at 379,559.
7. Source: Géovoile November 5, 2011-July 20, 2012. The May 31 arrival into Lisbon pulled in 200,816 visits to the Tracker and a record 7,894,980 page views.


by Volvo Ocean Race

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=103297

12:17 PM Mon 29 Oct 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

27 Oct 2012  Volvo Ocean Race: 'You're gonna see a boat that's really cool'
01 Oct 2012  Volvo Ocean Race: The Volvo 65 deck layout takes shape
08 Sep 2012  Volvo Ocean Race: Plugging in the new one-design – first pictures
08 Sep 2012  Volvo Ocean Race: From paper to plywood - in pursuit of perfection
31 Aug 2012  Volvo Ocean Race - Dutchman Tom Touber named COO






News - USA and the World

Spectacular fire on Sydney Harbour captured on video *Feature by Richard Gladwell, Sail-World.com/nz
Sydney sailing sports photographer, Beth Morley was on Sydney Harbour, capturing images of the Friday night racing, when a luxury launch caught fire nearby. I was out photographing the Ransa Sailing yacht race this evening when I saw smoke coming from the back of a large cruise boat around the back of Sow and Pigs (reef) area towards Middle Head. ... [more]  

OK Dinghy Worlds: Some sailors will even be in transit over the festive period, so thoughts of overindulgence will be a long way from their minds as they focus on the challenge ahead – overcoming the strong Australian team and preparing for the conditions on Port Phillip Bay. However, if the event is true to form - there will be overindulgence in competitive and fun racing. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - With the early weather outlook for next week’s Rolex Sydney Hobart Race indicating it will be a sometimes torrid all-round test over the 628 nautical miles, the highly experienced crew of race record holder Wild Oats XI is feeling comfortable but not over-confident. ... [more]  

Images from Mauritius as the Team Vestas Wind recovery crew prepare to depart for the Cargados Carajos Shoals, over 200nm away. The team have acquired some salvage equipment and will live aboard a chartered boat and attempt to float the boat over the reef and into the lagoon. ... [more]  

The skipper of Mapfre, Iker Martinez will leave the Campos managed Volvo Ocean Race entry for the third Leg of the Volvo Ocean Race. The team cites a conflict between Martinez's Olympic commitments in the Nacra 17 and the Volvo Ocean Race, as the reason for the departure which the team says was a planned move. ... [more]  

Team Vestas Wind skipper Chris Nicholson (AUS) has flown back to a remote Indian Ocean reef to help oversee a complicated operation to retrieve his stranded boat after it was grounded there during Leg 2 of the Volvo Ocean Race nearly three weeks ago. ... [more]  

The America's Cup Competitor Forum, comprising the six teams registered for the 2017 America’s Cup, has appointed Iain Murray as Regatta Director. The appointment was tipped a month ago in Sail-World.com. Under the Protocol for the 35th America's Cup, the appointment has to be approved by the majority of the competitors. ... [more]  

Rolex Sydney Hobart Race: The intention to enter the fleet of twelve Clipper 70s in the 71st edition has just been confirmed by Clipper Race organisers. The RSHYR will form part of the biennial Clipper Race series for a second time. The round-the-world fleet created much interest in 2013 as amateur sailors from over 40 different nationalities competed as part of their 40,000 mile circumnavigation. ... [more]  

If you missed this week's edition of Adventures of a Sailor Girl, then hear the replay below. This week's show is the 34th. Sailing news in sixty seconds-ish (2:46). Sail Sydney: Josh McKnight (Moth, 9:43), Tom Spithill (Moth, 12:45), Olivia Price & Eliza Solly (FX, 15:24) Tom Burton (Laser, 23:20) James Wierzbowski (Extreme 40's, 32:08) and much more ... [more]  

RORC Transatlantic Race 2014: Isabelle Haudiquet was on the helm as the bright yellow hull blasted through the finish line. Having safely moored Bingo after 17 days at sea, the French crew enjoyed a cold beer dockside at Camper & Nicholsons Port Louis Marina. ... [more]  

Volvo Ocean Race: Chris Nicholson Interview - Part 3 - On the Atoll *Feature by Richard Gladwell/Sail-World.com/nz
Final part of a three part, 80 minute, interview with Team Vestas Wind skipper, Chris Nicholson on the wrecking of the Volvo Ocean Race yacht on an idyllic atoll in the South Indian Ocean during the night of November 29. In this part, Nicholson tell what happened once the crew stepped aboard the local coastguard boat just after dawn, and subsequent trips back to the wreck. ... [more]  

2015 International 14 World Championship - Four-time World Champion, Britain’s Archie Massey, expects racing in the titles at Geelong, Australia, will be tight. ... [more]  

The most significant sailing performances of the year are being heralded by US Sailing with the announcement of the ten men and seven women who have been shortlisted for the 2014 Rolex Yachtsman and Yachtswoman of the Year awards. ... [more]  

A successful medal haul for the Australian Sailing Team (AST) at the ISAF Sailing World Cup in Melbourne with five gold, five silver and three bronze in the Olympic class program, plus two gold and one bronze in the Paralympic fleet. Hear what the sailors had to say about their performance, along with some great video footage of the week's racing on Port Phillip. ... [more]  

Bart’s Bash, the global sailing race that took place in 60 countries around the world, on September 21st, 2014 raised an incredible £366,391.95 for the Andrew Simpson Sailing Foundation. The race was held in memory of Andrew 'Bart' Simpson, the Olympic gold medal sailor who died in May 2013. ... [more]  

RORC Transatlantic: As with every yacht participating in the race, staff from Camper & Nicholsons Port Louis Marina greeted the French team on arrival with warm congratulations, a cold beer and a welcome basket from the Grenadian Tourism Association on behalf of the people of Grenada. The crew of five looked tired after nearly 17 days at sea, but owner, Frank Lang was full of praise for his crew. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - Perpetual Loyal is no stranger to the Rolex Sydney Hobart. Winning line honours in 2011, they have continued to be a contender, especially in heavier breezes. ... [more]  

In a lot of ways, it was kind of befitting that the best conditions of the last day of the Sailing World Cup – Melbourne, were saved for the Women’s Laser Radial Medal Race. Apart from highlighting them in glorious sunshine, like Huey’s own spotlights, it also brought into frame that were only two girls 470 crews in attendance for the regatta. ... [more]  

The website for the 2015 Finn Gold Cup in Takapuna, New Zealand, has been launched. The Finn class is eagerly anticipating a return to Takapuna Boating Club for what will be only the second Finn World Championship to be held in New Zealand. It will have been 35 years since Cam Lewis (USA) beat John Bertrand (USA) in a thrilling final race showdown in 1980, to take the Gold Cup. ... [more]  

Looking for a great Christmas present which you can buy with a few mouse clicks? Bob Fisher's books on the Round the World races, Farr 40's and the definitive America's Cup two volume set are still available, along with other titles from South Atlantic Publishing. ... [more]  

In January Nqoba, from Durban, will embark on his Yachtmaster qualification and will have none other than legendary sailor Sir Robin Knox-Johnston, the first man to ever sail solo, non-stop round the world in 1968-69, as his mentor as he takes the first steps to realise his dream of circumnavigating the globe at the helm of a Clipper 70. ... [more]  

IFDS 2014 Worlds: But as you reflect back on the year, we hope you will agree that week of competition in Halifax, Nova Scotia set a new standard for disabled sailing. It was the largest world regatta yet with 18 SKUD-18 teams, 14 Sonar teams and 49 2.4mR competitors and the largest number of countries participating. There were some challenging days finding enough wind to race. ... [more]  

The 2015 McDougall + McConaghy Moth World Championship is set to be even more of a spectacle this year, with the return of the Zhik ‘Mothapolooza’ which promises a potential head-to-head with teams of America’s Cup and Olympic sailors. ... [more]  

Volvo Ocean Race: Chris Nicholson Interview - Part 2 - On the Rocks *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
Part 2 of three part, 80 minute, interview with Team Vestas Wind skipper, Chris Nicholson on the wrecking of the Volvo Ocean Race yacht on an idyllic atoll in the South Indian Ocean during the night of November 29. In this part, Nicholson covers what happened from the time the Volvo65 hit the reef on the SE corner of the Cargados Carajos Shoals. ... [more]  

Last Saturday saw the third annual St. Maarten Regatta Beach Clean-Up organized by the St. Maarten Regatta as part of the Regatta Art Competition. Unfortunately, due to exams, not many children showed up. ... [more]  

US Sailing’s Olympic Sailing Committee (OSC) has released the selection procedures for the 2016 U.S. Olympic Team (Sailing) in the 10 events selected for the Rio de Janeiro 2016 Olympic Games. The Games of the XXXI Olympiad will take place from August 5-21, 2016, and the sailing events will be based at Marina de Gloria on Rio de Janeiro’s harbor front. ... [more]  

2014 Rolex Sydney Hobart Yacht Race - When the cannon fires sending the 118 entries on their way in the Cruising Yacht Club of Australia’s 70th Sydney Hobart Yacht Race on December 26, two yachts will stand out, because they first competed back in the early days of the race. ... [more]  

Volvo Ocean Race have announced from their headquarters in Alicante, Spain that an independent report has been commissioned into the grounding of Team Vestas Wind’s boat on a reef in the Indian Ocean. The report will be released during the Auckland stopover. ... [more]  

The French sailor scratches his newly shaved skin. He tentatively reaches towards a plate of fried chicken pieces. Still not sure. He rubs his chin again. He hesitates. Laurent briefly runs his eye over the other plates, but finally he can no longer resist the crispy fried chicken pieces. 'This is what I’ve been waiting for,' says the cheerful Frenchman. ... [more]  

Transatlantic Race: After time correction, Apollo 7 is leading IRC Two. Nigel's team included three close friends from his home town of Plymouth, Devon: Steve Wassell, James Slater and Mark Davies. Also on board were two offshore specialists: Dan Gohl, a past Class40 world champion and Sevenstar Round Britain and Ireland Record holder as well as Rolex Fastnet Race winner Brett Aarons. ... [more]  

The 2014 OK Dinghy World Championship opens at Black Rock Yacht Club on Port Phillip Bay in Melbourne, Australia, on December 28th and so far there are around 80 entries, with perhaps a few more before registration closes. This 52nd OK Dinghy World Championship will be the third time that Black Rock YC has hosted the event, following 1982 and 1990. ... [more]  

Adelaide Sailing Club played host once again to the Melges 24 class for its 'Christmas Sprint Series', the third three day M24 regatta in five weeks held by ASC which, (in the same season the club is also hosting the M24 Australian Championship) says something about the power of persuasion, energy and organisation being put in to M24 class by its Australian Secretary Donna Evans. ... [more]  

The team, led by Jerome Clerc, will not compete on the 2015 Extreme circuit but intends instead to focus entirely on the Decision 35 Vulcain Trophy season in Switzerland. The professional sailing squad onboard Realteam capped a superb 2014 season with a third place in Sydney last weekend that put them on the third step of the overall Extreme Sailing Series Championship podium. ... [more]  

Volvo Ocean Race: Chris Nicholson on the Team Vestas Wind disaster - 1 *Feature
USA 4 Windsurfing campaign
Rolex Sydney Hobart Yacht Race - One last modification to Wild Oats XI
Sydney-Hobart: Wacky Races 2 - Frosty, Hoonigan and Wilbo *Feature
RORC Transatlantic Race 2014 - Big adventure comes to an end
ISAF World Sailing Rankings – 15 December 2014
Comanche; Supermaxi Showdown VIDEO
Miami Star Winter Series - Commodores Cup Final day
2014/15 Audi Melges 20 Miami Winter Series - Jason Michas wins
2014 RORC Transatlantic Race - Yacana crosses finish line
2014 Extreme Sailing Series - Act 8 - Swiss team Alinghi wins
Extreme Sailing Series: Images from Act 8 + Series' Highlights video
Volvo Ocean Race: Dongfeng Race Team - Leg Two review
Extreme Sailing Series: Alinghi crowned 2014 and Sydney champions
Extreme Sailing Series -Sydney Land Rover recognises talent
ISAF Sailing World Cup Melbourne - Medal Race Images
Extreme Sailing Series: Alinghi dons ESS Crown, Oman Air wins award
18ft Skiffs: Rooklyn scores win in Syd. Barnett Jr. Memorial Trophy
ISAF Sailing World Cup: Fan cranks up for final Melbourne day + Videos
Miami Star Winter Series - Commodores Cup Day 1
Extreme Sailing Series: Delayed coverage - Day 4 +Audio *Feature   
Volvo Ocean Race - Dongfeng score another excellent result   
Audi Melges 20 Miami Winter Series - Fleet rumbles in Miami   
Extreme Sailing Series - The Wave, Muscat see championship bid slip   
2014 RORC Transatlantic Race - From acorns grow oaks   
Volvo Ocean Race - Team Brunel (NED) wins Leg 2   
2014 RORC Transatlantic Race - Oakcliff Ocean Racing Team wins   
Extreme Sailing Series: Day 3 image gallery from Sydney Harbour *Feature   
The Extreme Sailing Series™ - Action-packed day on Sydney Harbour   
Early Christmas presents for ISAF Sailing World Cup medallists + Video   
Volvo Ocean Race: Leg 2 finish - Team Brunel wins from Dongfeng *Feature   
Audi Melges 20 Miami Winter Series - Day 1 overall   
2014/2015 Audi Melges 20 Miami Winter Series - Images by Joy Dunigan   
Extreme Sailing Series: Live coverage - Day 3 +Audio *Feature   
St. Maarten Heineken Regatta kicks off with successful sponsor party   
Successful seventh edition of 2014 World Yacht Racing Forum   
2014 Star Sailors League Finals - Catching up with Robert Stanjek   
2014 ISAF Sailing World Cup - Melbourne - Day 6 Preview   
Extreme Sailing Series - Act 8 Photos and season highs and lows video   
Volvo Ocean Race 2014-15 Leg Two - Final fight to the finish + Video   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL WAS US
LocalAds   DE  ES  FR  IT