sail-world.com
 
 
News Home Video Gallery Photo Gallery
Sail-World.com : Kaenon reflects on ten years of unique product success
Kaenon reflects on ten years of unique product success

'Looking forward via Telefonica skipper Iker Martinez’s Kaenon sunglasses. Martinez is a double Olympic medalist and triple World Champion, with two previous circumnavigations.'    Richard Gladwell

On October 7, 2012, the CBS News program 60 Minutes reported on the eyewear industry and, more specifically, the immense concentration of power accumulated by one of Italy’s largest companies – Luxottica. 60 Minutes revealed some startling facts about the breadth and depth of Luxottica’s vertical integration virtually unknown to consumers outside the eyewear industry, namely:

Peter Burling is towed home after the Silver Medal win -  Richard Gladwell   Click Here to view large photo

- Luxottica owns well-known eyewear brands including Ray Ban, Oakley, Revo, Persol, Oliver Peoples, Mosley Tribes, Arnette, and others;

- Under license, Luxottica designs, manufactures, and sells a multitude of fashion/designer brand eyewear for Prada, Chanel, Coach, Burberry, Bvlgari, Polo Ralph Lauren, DKNY, Dolce & Gabbana, Tiffany, Versace, Tory Burch, Miu Miu, and others;

- Luxottica owns many of the largest optical retail stores including Sunglass Hut, Lens Crafters, Pearle Vision, Sears Optical,
Target Optical, OPSM, Grand Optical, Optical Shop of Aspen, ICON, ILORI, and others;

- Luxottica even owns EyeMed Vision Care, a vision insurance company.

Following the 60 Minutes report consumers spoke out against Luxottica and expressed their frustration toward what they now know to be the truth about many of the eyewear brands under the control of a single multinational conglomerate.  As 60 Minutes suggests, when a consumer purchases a sunglass under the Prada or Chanel moniker, are they really purchasing a Prada or Chanel product?

Over 10 years ago, two brothers from Southern California created Kaenon – a premium sunglass brand offering high quality sunglasses designed in California, and powered by a truly innovative and proprietary lens technology known as SR-91®.  Since day one, we have invested our resources and energy into producing innovative lens technologies and original designs.  Over the past decade Kaenon has evolved – and we will continue to introduce best-in-class product offerings – but our commitment to our founding principles has not wavered.   Choosing our own path and staying true to our core has not always been easy, but we are proud to see these same values reflected within our family of passionate consumers.  And we are grateful for our consumers’ support and loyalty over the years.

Throughout 2012, we have been celebrating Kaenon’s 10th Anniversary. We took this unique opportunity to re-affirm the values upon which we originally launched the brand:  Independence, Quality, Innovation, Authenticity, Performance, Originality, Customer Service, Family.  Now, while responding to our own customers who have been asking whether or not Kaenon is part of the Luxottica empire, we are again reminded of our core principles.

Kaenon is not owned by Luxottica. We believe Kaenon is the alternative. 

Steve and Darren Rosenberg
Co-Founders
Kaenon, Inc.

Click here to watch the 60 Minutes segment.



Jo Aleh and Olivia Powrie acknowledge the crowd after their 2012 Olympic Gold Medal -  Richard Gladwell   Click Here to view large photo


by Steve Rosenberg

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=102904

11:09 PM Mon 15 Oct 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2010 Kaenon Polarized

Related News Stories:

11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
15 Dec 2011  Get your Kaenons for Christmas and the holidays
26 Oct 2011  Kaenon Polarized new, hand-painted sunglass styles
27 Aug 2011  Kaenon Kronicle: Special Edition Frame Style & World Championship Wins
27 Aug 2011  Team Jolly update on the Olympic Womens 470 at Weymouth
22 Aug 2011  Rolex Fastnet Race: Fastnet Race in Four Minutes - Crewcam Video
18 Jun 2011  NZL 49er sailors Peter Burling and Blair Tuke reflect on Weymouth
06 Jun 2011  Sara Winther reports ahead of the Skandia Sail for Gold regatta
27 May 2011  NZsailing.net North Island blokart Championships -4th and 5th June
10 Feb 2011  Summer update from Womens 470 Silver medallists - Team Jolly
MORE STORIES ...




News - USA and the World













HUD Vision: An interview with Afterguard Marine’s Alex Moret *Feature by David Schmidt, Sail-World USA Editor, Seattle














America's Cup: Expected de Ridder penalty should be reduced *Feature by Richard Gladwell/Sail-World.com/nz, Auckland, NZ
















Congressional Cup - Victory for Taylor Canfield and crew by Rich Roberts (As Amended by ISAF),




2014 Halifax – Saint-Pierre Ocean Race by Patricia Nelder, Nova Scotia














Image Gallery: Stratis SL33 flies on the Waitemata by Richard Gladwell,Sail-world.com/nz,


Audi Melges 20- Sperry Topsider Charleston Race Week - Light final day by International Audi Melges 20 Class Association,




ISAF Sailing World Cup Hyères - Crème of the crop to compete
Congressional Cup: Luna Rossa makes podium in first event
Int 14 World Championships 2015 launch new event website
International Optimist Regatta Clinic and Team Race - Register now!
Congressional Cup: World top rankers finish that way in Long Beach
Sperry Top-Sider Charleston Race Week Day 3 finale
America's Cup: Gino Morrelli outlines the new AC62 design
Doyle Sails New Zealand signs Andrew Brown as One Design Manager
America's Cup: Dean Barker's Blog - A sail with the Duke and Duchess *Feature
29er World Youth Sailing Week Easter regatta - Day 1 and 2 overall
C Thomas Clagett Jr Memorial Clinic/Regatta - Entries start to roll in
50th Congressional Cup: See the delayed coverage and media conferences
Clipper Race 10 Day 27: Closing stages - Qingdao to San Francisco
Canfield, Williams, Bruni, Swinton in Congressional Cup final four
Sperry Top-Sider Charleston Race Week - Day 2
Audi Melges 20 Charleston Race Week - Perfect conditions in Charleston
Oyster Regatta Antigua - Full on ocean conditions for day 3
PWA World Tour - A taste of things to come at La Torche + Video
Women's International Match Racing Series kicks off in June
Melges 32 Audi Tron Sailing Series - Action shots by Max Ranchi
Clipper Round the World Yacht Race - Frustrating conditions   
Man rescued after falling overboard in Pacific taken to hospital   
Sperry Top-Sider Charleston Race Week 2014 - Youth leading Melges 20   
Congressional Cup - Canfield leads toward Congressional Cup sailoffs   
Sperry Top-Sider Charleston Race Week 2014 - Perfection for Day 1   
America's Cup: Coutts claims ISAF Jury on a crusade, backs Kiwi report *Feature   
Clipper Round the World Yacht Race - Will light winds hamper progress?   
Les Voiles de St. Barth - Preparing to rock Saint Barthélemy waters   
Clipper Round the World Race - OneDLL and Qingdao now in San Francisco   
America's Cup: Emirates Team NZ up against funding hurdle for year *Feature   
Melges 32 Sailing Series Napoli - Day 1 images by Stefano Gattini   
50th Congressional Cup: View the Live racing here   
Melges 32 Sailing Series - Napoli action shots by Max Ranchi   
Volvo Ocean Race - Team Alvimedica launch new boat   
Emirates Team NZ: Royals duke it out on the Waitemata   
2014 Charleston Race Week - Thousands of sailors descend on Charleston   
The Congressional Cup 2014 - Williams hangs on with a classy crowd   
50th Congressional Cup: View the Live racing here   
RORC Transatlantic Race - Notice of Race now available   
Oyster Regatta Antigua - Sunshine and smiles on day 2   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL VIR US