sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Kaenon reflects on ten years of unique product success
Kaenon reflects on ten years of unique product success

'Looking forward via Telefonica skipper Iker Martinez’s Kaenon sunglasses. Martinez is a double Olympic medalist and triple World Champion, with two previous circumnavigations.'    Richard Gladwell

On October 7, 2012, the CBS News program 60 Minutes reported on the eyewear industry and, more specifically, the immense concentration of power accumulated by one of Italy’s largest companies – Luxottica. 60 Minutes revealed some startling facts about the breadth and depth of Luxottica’s vertical integration virtually unknown to consumers outside the eyewear industry, namely:

Peter Burling is towed home after the Silver Medal win -  Richard Gladwell   Click Here to view large photo

- Luxottica owns well-known eyewear brands including Ray Ban, Oakley, Revo, Persol, Oliver Peoples, Mosley Tribes, Arnette, and others;

- Under license, Luxottica designs, manufactures, and sells a multitude of fashion/designer brand eyewear for Prada, Chanel, Coach, Burberry, Bvlgari, Polo Ralph Lauren, DKNY, Dolce & Gabbana, Tiffany, Versace, Tory Burch, Miu Miu, and others;

- Luxottica owns many of the largest optical retail stores including Sunglass Hut, Lens Crafters, Pearle Vision, Sears Optical,
Target Optical, OPSM, Grand Optical, Optical Shop of Aspen, ICON, ILORI, and others;

- Luxottica even owns EyeMed Vision Care, a vision insurance company.

Following the 60 Minutes report consumers spoke out against Luxottica and expressed their frustration toward what they now know to be the truth about many of the eyewear brands under the control of a single multinational conglomerate.  As 60 Minutes suggests, when a consumer purchases a sunglass under the Prada or Chanel moniker, are they really purchasing a Prada or Chanel product?

Over 10 years ago, two brothers from Southern California created Kaenon – a premium sunglass brand offering high quality sunglasses designed in California, and powered by a truly innovative and proprietary lens technology known as SR-91®.  Since day one, we have invested our resources and energy into producing innovative lens technologies and original designs.  Over the past decade Kaenon has evolved – and we will continue to introduce best-in-class product offerings – but our commitment to our founding principles has not wavered.   Choosing our own path and staying true to our core has not always been easy, but we are proud to see these same values reflected within our family of passionate consumers.  And we are grateful for our consumers’ support and loyalty over the years.

Throughout 2012, we have been celebrating Kaenon’s 10th Anniversary. We took this unique opportunity to re-affirm the values upon which we originally launched the brand:  Independence, Quality, Innovation, Authenticity, Performance, Originality, Customer Service, Family.  Now, while responding to our own customers who have been asking whether or not Kaenon is part of the Luxottica empire, we are again reminded of our core principles.

Kaenon is not owned by Luxottica. We believe Kaenon is the alternative. 

Steve and Darren Rosenberg
Co-Founders
Kaenon, Inc.

Click here to watch the 60 Minutes segment.



Jo Aleh and Olivia Powrie acknowledge the crowd after their 2012 Olympic Gold Medal -  Richard Gladwell   Click Here to view large photo


by Steve Rosenberg

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=102904

11:09 PM Mon 15 Oct 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2010 Kaenon Polarized

Related News Stories:

11 Sep 2012  Full Metal Jacket takes back to back wins in Grand Slam Series + Video
15 Dec 2011  Get your Kaenons for Christmas and the holidays
26 Oct 2011  Kaenon Polarized new, hand-painted sunglass styles
27 Aug 2011  Kaenon Kronicle: Special Edition Frame Style & World Championship Wins
27 Aug 2011  Team Jolly update on the Olympic Womens 470 at Weymouth
22 Aug 2011  Rolex Fastnet Race: Fastnet Race in Four Minutes - Crewcam Video
18 Jun 2011  NZL 49er sailors Peter Burling and Blair Tuke reflect on Weymouth
06 Jun 2011  Sara Winther reports ahead of the Skandia Sail for Gold regatta
27 May 2011  NZsailing.net North Island blokart Championships -4th and 5th June
10 Feb 2011  Summer update from Womens 470 Silver medallists - Team Jolly
MORE STORIES ...




News - USA and the World

Volvo Ocean Race 2014-15 CEO Knut Frostad talks (Part I) *Feature by Rob Kothe and the Sail-World team,














America's Cup: Team NZ wish Davis well with new team by Richard Gladwell, Sail-world.com/nz,


Fisher's View: Sailing perfection at Hamilton Island- Day 3 by Bob Fisher, Hamilton Island, Queensland




2014 Formula Kite World Championship Day 1 by Markus Schwendtner, Istanbul
























Opera House Cup - Images by Ingrid Abery by Ingrid Abery/Sail-World.com,


Teams descend upon Cowes for inaugural J/111 World Championships by Stuart Johnstone, Cowes, Isle of Wight, England




















RC44 World Championship title to Bronenosec + Video
Audi Hamilton Island Race Week: Day 2 Images by Crosbie Lorimer
IFDS Worlds - Gary Jobson to attend opening ceremonies
Melges 32 U.S. National Championship - Dalton DeVos crowned champion
2014 Nanjing Youth Olympic Games trailer
2014 Chicago Grand Slam - Canfield wins
Round Britain and Ireland Race - Varuna takes overall lead
Audi Hamilton Island Race Week; Crosbie Lorimer Day 1 Images
Fisher's View: Hamilton Island Race Week - Day 1 - Stayin' Alive
CORK Olympic Classes Regatta 2014 - Day one
Youth Olympics: practice over, athletes welcomed, time for YOG sailing
Round Britain and Ireland Race - Record for Artemis-Team Endeavour
2014 Melges 32 U.S. National Championship - Day 2
Sevenstar Round Britain and Ireland: Artemis sets fourth course record
2014 Chicago Grand Slam - Top seeds survive as semi-finalists
420 and 470 Junior Europeans - Breezy day 4 in Gdynia
RC44 World Championship - Dramatic improvement for Artemis Racing
18' Skiff International Regatta - Action begins August 25th
Round Britain and Ireland Race - Challenging conditions arise
Round Britain and Ireland Race - Record-breaking monohull victory
Round Britain and Ireland Race - Dongfeng Race Team finishes third   
RC44 Marstrand World Championship - Bronenosec the star performer   
Bahamian Olympic Sailor to carry flag in honour of Sir Durward Knowles   
Sevenstar Round Britain and Ireland Race: Records continue to tumble   
Sevenstar Round Britain and Ireland Race: Course Record for Team SCA   
Round Britain and Ireland Race - Team Alvimedica completes the race   
2014 Melges 32 U.S. National Championship - Day 1   
420 and 470 Junior European Championships - A crazy race day 3   
2014 Sevenstar Round Britain and Ireland Race: Monohull record smashed   
2014 Chicago Grand Slam - Top seeds take the early lead   
Frostad proud to have seven Volvo Ocean Race boats with seven sponsors *Feature   
RC44 World Championship - Bronenosec Sailing Team on form   
Round Britain and Ireland Race - Dongfeng defends third position   
Volvo Ocean Race: Team Vestas Wind emerges into the sunlight   
Volvo Ocean Race: Round Britain on board Team SCA with the   
Volvo Ocean Race: Round Britain on board Azzam and Team Campos   
Sevenstar Round Britain and Ireland Race - Twist of fate on day 5   
Mallorca’s Puerto Portals to host the 2015 TP52 World Championship   
Volvo Ocean Race: Round Britain on board with Team Alvimedica   
Volvo Ocean Race: Round Britain with on board with Team Dongfeng   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT