Please select your home edition
Edition
Bakewell-White Yacht Design

iShares Cup pulls in the crowds

by Helen Fretter on 23 Oct 2008
Team Aqua and Alinghi taking victory - iShares Cup - Kiel Jean-Marie Liot/DPPI/OC Events

The iShares Cup 2008 media evaluation is nearly complete and the level of exposure generated by this year's spectacular five-event series has smashed the 2007 levels, with over 5 million Euros of media coverage anticipated to be received by the end of November 2008.

Monitoring and evaluation is being conducted by leading media evaluation agency, Sports Marketing Surveys, who concentrated on the iShares Cup key territories of UK, France, Germany, Switzerland and The Netherlands. plus international broadcast media.

Nearly 200 journalists attended the iShares Cup this year, of which over 40 took advantage of the unique 'fifth-man' position onboard an Extreme 40 catamaran; an opportunity to report right from the heart of the racing, by joining one of the 12 international teams that took part.

Simon Greaves, the Financial Times London's FT.com sailing correspondent.
'The iShares Cup's organisers have, with their fifth man spot on the Extreme 40, offered journalists and cameramen a truly unique and exciting perspective to observe close-quarter action at the highest level of international match-racing.

Few opportunities for sailing writers come close to this in witnessing the cut and thrust of competition while being secure in the knowledge that you are being protected by professional sailors and race officials.

The series, with its stadium-style events, also draws in spectators in port cities who relish the thrills and spills on offer - long may it go from strength to strength.'


Key for the 2008 media strategy was the international news distribution, managed by Sunset&Vine|APP, who created unique footage for broadcasters, with local language interviews with skippers and crews taking part, to penetrate those countries that weren't hosting an actual event.

This resulted in over 10 hours and 26 minutes of news coverage after four events, with the footage from the final Amsterdam event still to be evaluated. Key highlights include four appearances on the world's most-watched sport magazine show, Gillette World of Sport, as well as in five editions of the internationally distributed Seamaster Sailing, which is distributed in 137 countries and across 28 international TV networks.

The iSharesCup.com website saw an 86% increase in total visits to the site with a 100% increase in unique users: up to 54,109 in 2008. Over 138,750 videos have been viewed online, with the most popular videos including America's Cup defenders Alinghi's dramatic capsize on Day 1 of the first event in Lugano, and Tommy Hilfiger's spectacular pitchpole and recovery at Round 2 in Hyères. 209 online news and feature articles in French, Germany and English were posted on the site, plus nearly 700 images from across the five events, and 80 videos - including the six feature-length programmes were uploaded to iShares Cup TV.

Amsterdam final on TV soon

The final round of the iShares Cup hosted in Amsterdam will be on TV screens around the world soon. Programme 5 shows all the drama of the final that saw the 10 teams battle to secure their overall placings. Programme 6 is a 'Review' of the season showing all the highlights and action from the iShares Cup 2008.

Sky Sports in the UK and Ireland:

Programme 5 - Amsterdam Final

Friday 24 October 1730 on Sky Sport 2
Saturday 25 October 0200 on Sky Sport Xtra
Saturday 25 October 0400 on Sky Sport 2
Saturday 25 October 0600 on Sky Sport 2

Programme 6 - Review Programme

Sunday 14 December 0600 on Sky Sports 2
Sunday 14 December 1230 on Sky Sports Xtra
Sunday 14 December 1700 on Sky Sports Xtra
Sunday 14 December 2230 on Sky Sports Xtra
Monday 15 December 0400 on Sky Sports 3

Barz Optics - Kids rangeSchaefer 2016 Ratchet Block 660x82Southern Spars - 100

Related Articles

America's Cup - Oracle Team USA's AC50 well underway in Warkworth
Oracle Team USA’s new America’s Cup Class boat is taking shape at the team’s build facility in New Zealand Oracle Team USA’s new America’s Cup Class boat is taking shape at the team’s build facility in New Zealand, Core Builders Composites, Warkworth, 40 minutes north of Auckland. The major components for the 15-meter platform, including the hulls and cross beams, have now been built.
Posted today at 1:12 am
America's Cup - Oracle Team USA play catch up with Softbank Team Japan
Back in April 2017, Softbank Team Japan mastered the foiling tack in their AC45 Surrogate boats Back in April 2017, Softbank Team Japan mastered the foiling tack in their AC45 Surrogate boats, claiming to be the first AC team to have achieved the move. Two days later Oracle Team USA claimed to have done the same.
Posted today at 12:45 am
Clipper Round the World Yacht Race - Crew catch up - Meet Dhruv Boruah
After crew members have completed their global ocean adventure, some go back to their previous lives and occupations After crew members have completed their global ocean adventure, some go back to their previous lives and occupations, some decide on a future in the marine industry, some take time out to assess their next move in life and others seek their next challenge.
Posted on 27 Aug
SoftBank Team Japan achieve first foiling tack
SoftBank Team Japan announced today that they cracked foiling tack earlier this year while training with their AC45 boat SoftBank Team Japan announced today that they cracked the foiling tack earlier this year while training with their AC45 Sport test boat in Bermuda.
Posted on 26 Aug
The Clipper Race turns 20!
Throughout the race, tales of crew celebrating birthdays on board filter back and they are always a special occasion Throughout the race, tales of Clipper Race crew celebrating their birthdays on board filter back and they are always a special occasion, likely to remain a completely unique event in their lifetime.
Posted on 23 Aug
America's Cup - Architect of NZ Qualifier withdrawal steps down
The Commissioner for the America's Cup General Dr. Harvey Schiller has stepped down from the role The Commissioner for the America's Cup General Dr. Harvey Schiller has stepped down from the role and will finish at the end of the month. The move was confirmed today by America's Cup correspondent Bernie Wilson of the Associated Press.
Posted on 23 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
PredictWind - One stop shop
PredictWind have taken the bold step of adding government provided forecasts to their award winning forecasting software PredictWind the world leader in forecasting believe that more is better, and have taken the bold step of adding government provided forecasts to their award winning forecasting software.
Posted on 15 Aug
Rio 2016 - Fresher breezes expected inside and outside on Day 3
Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Two of the fleet scheduled to race outside on the Atlantic Ocean course off Copacabana Beach, while the 470 Men and Women will race inside on Guananara Bay.
Posted on 10 Aug
35 Copa del Rey Mapfre - Armin Strom Sailing Team in action
Armin Strom Sailing Team remain in contention for the top of the podium throughout the 35 Copa del Rey Mapfre this week. Heading the leaderboard from the start and quickly finding a ‘turbo’ foiling mode saw Armin Strom Sailing Team remain in contention for the top of the podium throughout the 35 Copa del Rey Mapfre this week.
Posted on 8 Aug