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Sail-World.com : Why are advertisers moving to the Internet? Value for money!
Why are advertisers moving to the Internet? Value for money!
'Advertisers move on link for accountability abd value'
For the last five years advertising on the Internet has powered ahead of any advertising form. The Internet has swept all before it; special interest magazines were first to be affected, then mainstream magazines, radio and now newspapers.
Why? The Internet is an affordable option for small and medium size organisations that want to target a very specific market segment. It delivers value for money.
Guy Phillipson, chief executive of the IAB UK, says advertisers wanted a 'clear return' on their money. 'Accountability is Online's trump card,' he comments.
Of course, the Global Financial Crisis is accelerating the trend as value for money advertising is the only kind that companies can justify. In Australia online advertising has recorded a 27 percent year-on-year growth according to figures released recently by IAB Australia in its Online Advertising Expenditure Report compiled by PriceWaterhouseCoopers.
So what does this mean for Marine advertisers?
There is only one Asia-Pacific marine media group that can deliver serious audiences and accountable online options for advertisers large and small.
Developing a wide range of advertising features and options over the last decade, with proven and robust data capture, it allows the Marine Industry to gain visible, measurable ad campaign responses that cannot be found in any other media. Campaigns can be high impact nation wide packages or much lower cost local programs. Either way the emphasis is on delivering value for money.