Sail World - Powerboat-world: Sail and sailing, cruising, boating newsSail-World.com : Why are advertisers moving to the Internet? Value for money!
Why are advertisers moving to the Internet? Value for money!
'Advertisers move on link for accountability abd value'
For the last five years advertising on the Internet has powered ahead of any advertising form. The Internet has swept all before it; special interest magazines were first to be affected, then mainstream magazines, radio and now newspapers.
Why? The Internet is an affordable option for small and medium size organisations that want to target a very specific market segment. It delivers value for money.
Guy Phillipson, chief executive of the IAB UK, says advertisers wanted a 'clear return' on their money. 'Accountability is Online's trump card,' he comments.
Of course, the Global Financial Crisis is accelerating the trend as value for money advertising is the only kind that companies can justify. In Australia online advertising has recorded a 27 percent year-on-year growth according to figures released recently by IAB Australia in its Online Advertising Expenditure Report compiled by PriceWaterhouseCoopers.
So what does this mean for Marine advertisers?
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You can start an online add package for as little as AUD$195 per month and we deliver high impact custom packages for high end products for $5000 per month.
The most popular packages are in the $300-$1000 per month range. Email us or call for details of our popular advertising packages.
