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PredictWind.com 2014

When spoiled for choice... the choice gets spoiled

by Mark Rothfield on 3 Jul 2013
Sandman PR
With dresses and stockings strewn across the room, my wife finally clutched her head and cried, ‘AAARGH! What am I going to wear?!?' – to which I replied, ‘I’ll tell you in an hour’ … before ducking a flying shoe.

When confronted with a fridge-full of wine I’m just as bad, walking in to buy a mellow shiraz only to leave with a six-pack of chardies that were on special. Faced with big-ticket items such as cars, insurance policies and holiday destinations we’re even more hopeless, usually just delaying the decision and choosing nothing.

Choice really does spoil us nowadays. It does your head in.In the good ol’ days you could stroll into a corner shop and buy a hamburger. Today you’re offered a Whopper, a Quarter Pounder, a Zinger, a Grilled Moo, a Crispy and a chicken McSomething … and would you like fries with that?

When purchasing something as simple as a runabout, the average punter has to make critical decisions on size, type, material and brand of hull, horsepower size and brand of outboard (or sterndrive) plus propeller type, trailer brand, electronic packages and much, much more. Not to mention budget.

So hallelujah for CruiseCraft and Yamaha, who’ve just taken some of the homework and guesswork out of the equation by forging a boat/motor alliance.

All models in the range are now available as factory-rigged, turn-key packages with Yammies on the transom.

‘CruiseCraft is a wholly Australian manufactured boat and we are proud to have formed a stronger alliance with Yamaha, the leading outboard brand in Australia,’ builder Nathan Nichols said.

‘It ensures our customers have access to Yamaha engines and really is the ultimate in quality control.’


Boats will arrive at dealership as a fully tested packages, right down to the choice of propeller using Yamaha’s optimum performance program.

‘It takes the burden of completing the manufacturing process away from our dealerships and allows them to focus on providing great service,’ Nichols added.

‘As a manufacturer, we retain the ultimate control over quality. We can build the boat in the correct sequence, ensure that the rig fit-up is of the highest standard and then deliver a complete rig with a factory performance guarantee.’In another recent venture, Honda stepped in to provide marketing support for one of its long-term dealers with the US-built range of Robalo boats.

‘These superbly-finished runabout, centre console and cuddy cabin fibreglass boats are a perfect match for Honda's technologically-advanced outboard engines,’ the media release stated before straying into the all-too-technical …
‘Honda's BF250 combines a 3.6L V6 EFI engine with the world's first direct air induction system in an outboard – designed to reduce intake air temperature and increase air volume to the engine – to deliver outstanding overall performance and best-in-class fuel economy.’

The photo of an R265 running twin BF250 Hondas said even more. Blokes could just walk in with the photo and say ‘I want THAT!’

The BMT concept dates back to the 1990s, when outboard companies began buying boatbuilding companies, but it’s arguably even more relevant in the time-poor 20-teens when wives still can't decide what to wear ...


Quicksilver Boats are manufactured by the Belgium based company, Brunswick Marine Europe. New to Australia and distributed by Collins Marine, the Quicksilver brand offers a lot of depth in its range of 19 models, covering all styles from offshore fishers, ski boats, day boats and cruisers.

'Affordability is the key,' says Peter Collins of this award-winning European made range, priced from under $30,000 to $200,000.


Marine Queensland has called for a rethink on recreational boating safety requirements in the State. This call follows the release of the annual 'Marine Incidents in Queensland' report by the Department of Transport and Main Roads.

Recreational boating is one of Queensland’s favourite recreational pastimes with Queensland having the largest recreational fleet in Australia with over 245,000 registered vessels in the State.


The Australian International Marine Export Group is consistently focussing on innovation and the most effective ways to communicate with the global industry about the Australian marine export industries high quality and world renowned products and services.

To this end, AIMEX has recently launched their new website www.aimex.asn.au featuring an easily navigated and informative Business Directory, detailing the key players in the Australian marine export industry.

Wildwind 2016 660x82Southern Spars - 100Barz Optics - Floaters

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