sail-world.com
 
 
News Home Video Gallery Photo Gallery
Sail-World.com : Volvo Ocean Race: Big surge in viewership says report
Volvo Ocean Race: Big surge in viewership says report

'MCM Hamish Hooper catches the action aboard Camper - Volvo Ocean Race Auckland - Start March 18,2012'    Richard Gladwell ©    Click Here to view large photo

Stunning multimedia material produced by the Volvo Ocean Race's unique Media Crew Member programme, plus a clear focus on news production and distribution helped the 2011-12 edition deliver a surge in audience across platforms, figures in the end of race report show.

The multimedia reporters embedded in each of the six teams provided regular feeds of HD video, including live calls streamed from the boats via the Inmarsat satellite network, as well as still images, audio clips and written reports to give a thrilling view of the closest race in the 39-year history of the Volvo Ocean Race.

Headlines from the report, released to the media exactly one year after the start of the race on October 29 2011, include:

42 percent increase in hours of TV broadcast around the world compared to 2008-09 – resulting in a 16 percent increase in cumulative TV audience (see note 1)

47.6 percent increase in TV news audience thanks to a focus on high-value broadcasters and news agencies (1)

94.8 percent increase in online articles published about the race (2)

More than 8 million views on the race's official YouTube channel (3)

6.27 million unique visitors to volvooceanrace.com bringing 127 million page views – more than double the page views from the 2008-09 race (4)

2.9 million visitors to the Race Villages – with an average crowd of 43,882 on In-Port Race days (5)

23,486 corporate guests attending over the course of the race (5)

Number one sailing property on Facebook with over 200,000 fans (6)

More than 16 million visits and 244 million page views to the Race Tracker – a 67.3% increase in visits and seven times the number of page views (7)

'These numbers demonstrate that not only was 2011-12 the closest race in the history of our event but also a huge success commercially,' said Volvo Ocean Race CEO Knut Frostad. 'More fans than ever followed the racing across our multimedia platforms, almost three million people came to the stopovers and over 20,000 corporate guests came to experience the event for themselves. The guest experience has been developed a lot with pro-am racing in all ports as well as more attractions in and around the race villages.

'The Media Crew Members' performance took a big step forward and they sent back more content with higher quality than ever before, much of it going straight into news reports on some of the world's biggest TV and digital platforms. No other top-flight sporting event has anything like the MCM programme, with embedded reporters sending back such thrilling HD content direct from the front line.'

The multimedia content was also introduced in new formats, such as the 3D Cinema in the Race Villages. In total, attractions at the Race Villages drew 692,000 visitors along a route that took the race across five continents, with stops in Spain, South Africa, Abu Dhabi, China, New Zealand, Brazil, the United States, Portugal, France and Ireland.

'The Volvo Ocean Race pulled in a total of 2.9 million spectators during the event,' said Volvo Ocean Race Chief Operating Officer Tom Touber. 'To put that into perspective, the Euro 2012 soccer championship attracted 1.5 million.'

Frostad added: 'We visited China for the second time in 2011-12 and made a real breakthrough with a first visit to the Middle East with what was a spectacular stop in Abu Dhabi. Going forward, we will continue to take this unique human and sporting challenge out to an audience that is truly global.'

Growth in TV, online, print and social media was underpinned by unparalleled news coverage, with organisers working closely with major distribution platforms to push the story as widely as possible.

In a sign of the growing shift in the way content is consumed, media value was for the first time higher from online sources than from print, with both platforms showing significant growth.

Pictures and videos were particularly popular as drivers of engagement on Facebook, with the fan base growing from around 40,000 at the start of the race to over 200,000 by the end.

The 12th edition of the Volvo Ocean Race will start in Alicante in late 2014, with dozens of cities vying for Host Port status and the full route due to be announced in early 2013. The next race will be contested by identical 'one-design' boats, designed by Farr Yacht Design of the United States and already being built by a consortium of boatyards in the United Kingdom, France, Italy and Switzerland.

The introduction of the Volvo Ocean 65 a new 65-foot (19.8 metres) one-design class is a major step in broadening the platform for entry and helping the race achieve the stated goal of increasing the size of the fleet – and retain its position as a high-quality, world-class sports event.

Shared services on shore, plus savings in R&D and staffing will make the team entries even more cost efficient. The SCA Women Ocean Race Team have already announced their participation for 2014-15, making them the first women's team to enter the race since 2001-02. More team announcements will be made over the coming months.

Notes:

1. IFM/SMS monitored 15 territories throughout the period October 10, 2011-July 20, 2012: Brazil, China, France, Germany, Ireland, Italy, Netherlands, New Zealand, Portugal, South Africa, Spain, Sweden, United Arab Emirates, United Kingdom, United States. Total cumulative TV audience for 2011-12 was 1.55 billion, based on 8,969 broadcasts.
2. Source: Meltwater News from October 10, 2011-July 20, 2012. Total number of monitored online articles was 59,978 from 4,240 different outlets.
3. Source: YouTube Analytics October 10, 2011-July 20, 2012. Total number of views in the race period was 8,009,085, against 1,060,973 in 2008-09 – an increase of 654.9 percent.
4. Source: Google Analytics October 10, 2011-July 20, 2012. The Race and Game websites together had a total of 63 million visits and 187 million page views.
5. Source: Volvo Ocean Race. The 3D Cinema was the most popular Volvo Ocean Race Experience attraction with 212,424 visitors around the world.
6. Source: Simply Measured October 10, 2011-July 8, 2012. Including all the team Facebook pages, the total number of fans by the end of the race stood at 379,559.
7. Source: Géovoile November 5, 2011-July 20, 2012. The May 31 arrival into Lisbon pulled in 200,816 visits to the Tracker and a record 7,894,980 page views.


by Volvo Ocean Race

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=103297

1:17 PM Mon 29 Oct 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

27 Oct 2012  Volvo Ocean Race: 'You're gonna see a boat that's really cool'
01 Oct 2012  Volvo Ocean Race: The Volvo 65 deck layout takes shape
08 Sep 2012  Volvo Ocean Race: Plugging in the new one-design – first pictures
08 Sep 2012  Volvo Ocean Race: From paper to plywood - in pursuit of perfection
31 Aug 2012  Volvo Ocean Race - Dutchman Tom Touber named COO






News - USA and the World













Team GBR’s Sparky on the Road to Rio (Part Two) *Feature by Rob Kothe and the Sail-World Team,


















Team GBR on the Road to Rio (Part One) by Rob Kothe and the Sail-World team,




































ISAF Sailing World Cup Hyeres - Qualification stage comes to a close
ISAF Sailing World Cup Hyeres - Day 2 images by Franck Socha
ISAF SWC Hyeres - Nacra Silver medal debutantes continue to improve
Antigua Classic Yacht Regatta - Cheers on the dock
Spindrift 2 criss-crosses the Bay of Biscay
45th anniversary of Sir Robin Knox-Johnston's record circumnavigation
ISAF Sailing World Cup Hyeres - Sailors tweet about opening day
49er Blog: Glorious racing to kick start Hyeres World Cup
Clipper Round the World Yacht Race - Continuous close racing
ISAF Sailing World Cup Hyères - Fluttering flags whet sailors appetite
Antigua Classic Yacht Regatta - Race 4 images by Jude Robertson
ISAF Sailing World Cup Hyeres - US Sailing Team Sperry Top-Sider Day 1
ISAF Sailing World Cup Hyeres - Day 1 Nacra 17 images by Thom Touw
ISAF Sailing World Cup Hyeres - Day 1 Laser images by Thom Touw
ISAF Sailing World Cup Hyeres: Ioannis Mitakis leads Finns after day 1
RC44 Cascais Cup - Fresh faces join the line-up
ISAF Sailing World Cup Hyeres - Excellent racing on opening day
ISAF Sailing World Cup Hyeres - Images by Yvan Zedda and Franck Socha
ISAF Sailing World Cup Hyeres - Day 1 images by Franck Socha
Hyeres World Cup: Kiwis lead but Outteridge Jensen back in 49er fray
Belcher and Ryan lead from the start in Hyeres   
ISAF Sailing World Cup Hyères - Race day 1 ready for lift off   
Clipper Round the World Race 11 - Tense match downwind racing on Day 2   
Antigua Classic Yacht Regatta - Day 3 an absolute gem   
Quantum Key West 2015 dates confirmed   
Flying Tigers 'Psych' - on Lake Lanier they pronounce it Zhik   
ISAF Sailing World Cup Hyeres: Anticipation intensifies as start nears   
Clipper Round the World Race - Race 11 start images by Chuck Lantz   
27th Antigua Classic Yacht Regatta 2014 - Big breeze on the butterfly   
Rolex China Sea Race 2014 - Pryde and Joy for Hi Fi   
Clipper Round The World Race - A flying start on Day 1 of Race 11   
Cammas on Caudrelier – different styles, same objective   
Clipper Race - Californian crew member continues fundraising journey   
Antigua Classic Yacht Regatta - Race 2 images by Jude Robertson   
Les Voiles de St Barth - Images by Christophe Jouany   
Clipper Round the World Yacht Race - Fleet sets sail in race 11   
Congressional Cup - Canfield and Team US One best star-studded field   
Clipper Round the World Yacht Race - Race 11 to get underway to Panama   
Antigua Classic Yacht Regatta - Race 1 images by Jude Robertson   
Rolex China Sea Race - Hi Fi collects the coveted IRC Overall title   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
X6XL VIR US