'Richard Brisius, CEO Atlant Ocean Racing AB and Kersti Strandqvist, SVP Corporate Communications SCA and SVP Corporate Sustainability SCA'
Click Here to view large photo
The Volvo Ocean Race will feature an all-female team for the first time since 2001-02 after global hygiene and forest company SCA announced they would enter a women’s crew for the next edition in 2014-15.
'The lack of women in the last few editions of the race has meant we haven't been representing half the population of the human race' - Knut Frostad, Volvo Ocean Race, CEO
The team, which will sail with an international crew, are the first to announce an entry for what will be the 12th edition of the race, starting from Alicante in the second half of 2014.
The all-female challengers are the first team to confirm an order for the new 65-foot one-design boat, details of which were announced by the race in June.
The new high-performance boat is being built by a consortium of boatyards in the United Kingdom, France, Switzerland and Italy and will make it significantly cheaper for teams to mount a competitive campaign.
The Volvo Ocean Race will ensure a minimum of eight boats are built, with the goal of getting between eight and 10 teams on the start line for the 12th edition of the race. The first of the boats will be finished in mid-2013.
The new design puts less of a premium on physical strength, and means all-female teams should be competitive in the race, which is one of sailing’s Big Three events along with the America's Cup and the Olympics.
'I'm very pleased to see a women's team back in the race,' said Volvo Ocean Race CEO Knut Frostad. 'The lack of women in the last few editions of the race has meant we haven't been representing half the population of the human race.
'I'm also delighted to welcome back Sweden, which has a rich history in the Volvo Ocean Race. This is extremely good news.'
Under race rules, all-female teams will be able to race with two extra crewmembers.
Richard Brisius, who competed in two editions of sailing's toughest challenge, will manage the team for Atlant Ocean Racing, who have two previous Volvo Ocean Race victories behind them with EF Language in 1998 and Ericsson Racing Team in 2009.
'SCA’s investment in an all-female crew is unique,' said Brisius. 'Competing for nine months in the world’s toughest offshore sailing race is a challenge that deserves respect. The new boat design enables an all-female crew, and our aim is to create a strong team that will have the best possible conditions to succeed.'
Details on the selection process for the new team will be released in the near future, Brisius added.
SCA is a global hygiene and forest company that develops and produces personal care products, tissue, publication papers and solid-wood products. Sales are conducted in some 100 countries. SCA global
Brands include TENA and Tork. The company has approximately 37,000 employees and sales in 2011 amounted to SEK 106 billion (EUR 11.7 billion). More information at www.sca.com.
'The Volvo Ocean Race will increase awareness of the SCA brand and create stronger links to product brands such as TENA, Tork, Lotus, Tempo, Saba and Libero,' said Kersti Strandqvist, Senior Vice President, Corporate Communications at SCA.
'We also want to highlight how our products improve our consumers’ quality of life.'
The last time an all-female team competed in the race was in 2001-02, when Lisa Charles (now Lisa McDonald) skippered Amer Sports Too. The first all-female team to compete were Maiden, skippered by Tracy Edwards, back in 1989-90.
The full list is as follows:
1989-90 Maiden/Tracy Edwards
1993-94 US Women’s Challenge/Nance Franck became Heineken/Dawn Riley
1997-98 EF Education/Christine Guilou
2001-02 Amer Sports Too Lisa Charles (now McDonald)
The last woman sailor in the race was Adrienne Cahalan, who was navigator on Brasil 1 for a single leg in 2005-06.
The most recent edition of the Volvo Ocean Race featured the closest battle in the 39-year history of the event. Groupama sailing team of France, skippered by Franck Cammas, emerged as the winners from a pack of four teams challenging for victory right up until the final few days of racing.
In announcing the entry, SCA noted that about 80 percent of SCA’s consumers globally are women. This strong reason is behind SCA’s decision to sign an all-female crew for one of the sporting world’s most challenging events. SCA is participating with a boat in the next round of the world Volvo Ocean Race in 2014-2015.
'SCA’s participation in the Volvo Ocean Race is important in our continued journey of change. As a Group, SCA invests in global growth, particularly in the hygiene area. The Volvo Ocean Race will increase awareness of the SCA brand and create stronger links to product brands such as TENA, Tork, Lotus, Tempo, Saba and Libero. We also want to highlight how our products improve our consumers’ quality of life,' says Kersti Strandqvist, Senior Vice President, Corporate Communications at SCA.
SCA’s participation will be managed by a team headed by Richard Brisius, co-founder of Atlant Ocean Racing that has extensive experience of successful Volvo Ocean Race projects. Atlant has organised and managed five Volvo Ocean Race projects and won twice: in 1998 with EF Language and in 2009 with Ericsson Racing Team.
'SCA’s investment in an all-female crew is unique. Competing for nine months in the world’s toughest offshore sailing race is a challenge that deserves respect. The new boat design lends itself to an all-female crew, and our aim is to create a strong team that will have the best possible platform to undertake the challenge,' says Richard Brisius, Atlant.
SCA is the world’s second-largest hygiene company and Europe’s largest private forest owner with sales in more than 100 countries.
Click on the FB Like link to post this story to your FB wall
10:10 AM Tue 21 Aug 2012GMT
Click here for printer friendly version
Click here to send us feedback or comments about this story.
Click for further information on
MORE STORIES ...
2011-12 Volvo Ocean Race
Related News Stories: