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Volvo Ocean Race drama and record online audiences

by Rob Kothe and the Sail-World Team on 19 Mar 2012
Sail change onboard Team Telefonica during leg 5 of the Volvo Ocean Race 2011-12, from Auckland, New Zealand to Itajai, Brazil Diego Fructuoso /Team Telefónica/Volvo Ocean Race http://www.volvooceanrace.com
Once again Sail-World provides full coverage of all the action with Richard Gladwell and a team of half a dozen reporters and photographers bringing you the latest from Auckland.

We’ve covered the Laser Masters in detail and will have much more on the Laser scene over the coming months leading up to Olympics.

Its interesting to look back at times like this, when there is right now some close examination of just what people say and write and photograph.

Our origins are mainstream print journalism, where you could not be lose lipped because the facts mattered and we'd like to think we've retained that ethic in the faster moving Internet world.

We’ve been online for 15 years, from the days of dial up and for the last 10 years we’ve been saying sailors are voting with their mouses and moving online.

When you look at our Volvo coverage, you’d have to the think the print vote is almost over!



Our scene is news and facts, our network news is updated 24x7 by a world-wide team of news editors, in the USA, Canada, New Zealand, Australia, Asia, Europe and the UK.

Sail-World.com is visited by over two million unique readers annually.

Our strong growth continues with iPad and iPhone access beyond 30% and other smart phones and tablets pushing the total mobile use towards 50% - just one more reason while serious new advertisers are appearing on Sail-World every few days.

Our viewing audience’s time on the sites is commonly 3-4 times longer than other sailing sites, because of our significant feature article content and the high level of video and image content.

And this is the year that images online will be of the same quality as high end magazines, just 2-3 months earlier!!!

That is why we are adding new superfast servers with the rapid changes in image quality requirements ahead.

With the VOR, the Olympics and the America’s Cup – this will be our biggest year.



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