sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Vendee Globe - Seventh edition generates benefits never reached before
Vendee Globe - Seventh edition generates benefits never reached before


'2012 Vendee Globe'    Olivier Blanchet    Click Here to view large photo

Whilst the Vendee Globe awards ceremony approaches (May 11 in Les Sables d'Olonne with all the skippers) and will close this wonderful 2012-2013 Vendée Globe, the seventh edition of the round the world race, nonstop and unassisted generated benefits never reached before. Bruno Retailleau, President of the SAEM Vendée, presented them on Monday afternoon during a press conference at the Hotel du Department de La Roche-sur-Yon.

Exceptional intensity for the 2012-2013 Vendée Globe, which has generated records both at sea and on land. After 78 days, 2 hours and 16 minutes of navigation, François Gabart broke for the first time the mythical 80 days line, three hours later imitated by Armel Le Cléac'h for the smallest gap in history between the first two. Before killing the circumnavigation time record, the two skippers had improved different data: 24 hours distance record (534 miles) and Les Sables d'Olonne - Cape Leeuwin and Sables d'Olonne - Cape Horn lap for Gabart; Les Sables d'Olonne - Cape of Good Hope for Le Cléac'h. Arrived in eleventh position, only 26 days after the skipper of Macif, Alessandro Di Benedetto, he has 'improved' the difference between the winner and the last of the fleet (34 days between Auguin and Chabaud in 1997).

On land, the public's enthusiasm has never been that strong. During three weeks, the Sables d'Olonne village has attracted a million visitors and 300,000 were gathered in the Vendean harbor on November 10 to attend the start of the twenty skippers! During the race, 25,000 people visited the Race HQ in Paris Montparnasse. The day of the arrival of the first two, January 27, 150,000 spectators invaded Port Olona. In total, 300,000 people came to greet the sailors back in Vendee. Adding 175,000 visitors in the village between January 25 and February 10, the Vendée Globe captured a total audience of 1.8 million people!

Thanks to 14,000 articles, 12,500 radio subjects and 31,000 TV reports (290 hours), the Vendée Globe has generated an impressive media buzz. Thus, according to Kantar Sport, the event had a 6,000 UBM (Media Impact Unit) between November 2012 and February 2013, a figure that means that each French was potentially touched by 60 media which talked about the Vendée Globe. This is more than the Tour de France (4200 UBM) and Roland Garros (2500 UBM)!

The gross value of the advertising is around €180 million, only in France.

2012 Vendee Globe finish -  Olivier Blanchet   Click Here to view large photo

Despite a shorter race and a lower number of boats, the website has beaten all the records: 56M visits, 286M page viewed (this figure includes mobile apps) against 213M in 2008-2009, 9.3 million unique visitors, 30M videos viewed (16M in 2009), 4.2 million connections for the various live shows (departure, arrival, daily lives)...

The mobile application – which occupied the first place of the Apple Store free apps for a long time - has been downloaded 300,000 times on iPhone, iPad or Android, and generated 26% of the 286 million pages viewed.

77,000 fans attended the race on the Facebook page and have 19,000 followed it on Twitter where the Vendee Globe was a 'trending topic' (the most tweeted topic in France) during the press conference last September at the Mutualité in Paris, and during departure and arrival days.

About Virtual Regatta, 486,000 players were engaged in this virtual race, which represents 45% increase comparing to 2008 to 2009 (335,000).

65 broadcasters and four news agencies have issued images of the Vendée Globe in more than 190 countries, with 2.3 billion homes hit by the event! In total, the Vendée Globe has generated 738 hours of television show worldwide.

To celebrate this wonderful 2012-2013 Vendée Globe and greet once again the main players - the skippers - the organizers of the event wanted to set something up for the public. Thus, for the fourth time, the awards ceremony will be held on May 11, at 22:00, on the Sables d'Olonne beach with all the skippers.

About 100,000 people are expected to watch the 1h30 show, set up for the occasion. The best pictures and a 15 minutes retrospective film of the race will be shown on giant screens. And for the first time, images of the film 'En Solitaire' (released in November 2013) will be presented with the main actor François Cluzet.

The evening will end with a giant ten minutes firework.

Rendezvous on May 11 in Les Sables d'Olonne!

Vendee Globe website


by Vendee Globe

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=108867

6:46 AM Fri 26 Apr 2013GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.

Click for further information on
2012 Vendee Globe

Related News Stories:

09 Apr 2013  Vendee Globe - President of the French Republic receives skippers
23 Feb 2013  Vendee Globe - Di Benedetto, Team Plastique across the line + Video
21 Feb 2013  Vendee Globe - Out of the final calm and into the breeze + Video
17 Feb 2013  Vendee Globe - Tanguy de Lamotte crosses finish line + Video
17 Feb 2013  Vendee Globe - Upwind finish expected for Tanguy de Lamotte
17 Feb 2013  Vendée Globe - Au petit matin tu arriveras
15 Feb 2013  Vendee Globe - Final act will test two skippers still at sea + Video
13 Feb 2013  Vendee Globe - Closest finish in the race’s 24-year history
11 Feb 2013  Vendee Globe - Bertrand de Broc arrives ninth in Les Sables d’Olonne
09 Feb 2013  Vendee Globe Race - Hugo Boss makes podium with Doyle Sails
MORE STORIES ...






News - USA and the World

























Aldo Alessio Regatta - Three days of tight racing by Erik Simonson, Pressure-Drop.US,










Sailing Champions League - which is Europe's best sailing club? by Dan Ibsen & the Sail-World team, Copenhagen


Weta fun at the Wine & Roses Regatta by Bruce Fleming, Santa Barbara
















J/111 World Championships - The Winner is Shmokin Joe! by Stuart Johnstone, Cowes, Isle of Wight












2014 Detroit Cup - Morvan wins by Dobbs Davis, Detroit


Newport Bucket Regatta 2014 -Images by George Bekris
IFDS Worlds 2014 - Final report: USA qualifies for Rio 2016
Extreme Sailing Series: Absent With-Out Leave – Ben Ainslie Racing
2014 IFDS World Championship - New champions claim medals
2014 IFDS World Championships - Sunday’s race images by Tim Wilkes
Shark World Championships underway in Toronto
Anna Tunnicliffe: Alinghi second o'all - Extreme Sailing Series, Day 3
Formula Kite World Championships - Nocher and Bridge crowned Champions
Emirates Team NZ: Frustrating Day 3 in Extreme Sailing Series, Cardiff
Extreme Sailing Series: Light winds help The Wave Muscat - Day 3
Extreme Sailing Series 2014 Act five - Absent without leave – the wind
IFDS Worlds 2014 - Images: Race day five
Herreshoff Classic Regatta 2014 - Images by Ingrid Abery
Youth Olympics - Gold to Argentinean and Chinese Techno 293 racers
Youth Olympics Games Nanjing - Double Youth Olympic Gold for Singapore
Sevenstar Round Britain and Ireland Race 2014 - Two Handers celebrate
Audi Melges 20 U.S. National Championship 2014 - Brazilian dance party
IFDS Disabled Sailing Worlds Day 5 - USA fighting for Rio 2016 Berths
J/111 World Championship 2014 - Day 4: Shmokin Joe consolidates lead
Anna Tunnicliffe: Alinghi on top - Extreme Sailing Series, Day 2
2014 IFDS World Championships - Breezy frustrations   
2014 Detroit Cup - Down to the final four   
Sevenstar Round Britain and Ireland Race - Every finisher's a winner   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 2   
J/24 US National Championship - Will Welles leaps into lead   
J/111 World Championships - Day 3   
Extreme Sailing Series Act 5 – Day 2   
Light wind and a freak storm at Youth Olympic Sailing Competition   
31st Audi Hamilton Island Race Week - Declared 'best ever'   
2014 IFDS World Championships - Aussies on fire   
2014 IFDS World Championships - Saturday’s racing images by Tim Wilkes   
2014 IFDS World Championships - Day 5 images by Jude Robertson   
2014 Audi Melges 20 U.S. National Champ - Day 3 images by Joy Dunigan   
Holt’s 25-year dream comes true with 505 Worlds Victor   
Emirates Team NZ: Collision puts an end to bid for a better day at ESS   
Extreme Sailing Series: Ben Ainslie Racing - mixed results on Day 2   
America's Cup: New brand and image partnership announced with SME   
Extreme Sailing: Tough and testing day on Cardiff Bay - Day 2 + Video   
2014 49er, 49er FX, Nacra 17 U.S. National Championship - Day 1   
2014 J/111 World Championship - Bigger breeze arrives on day 2!   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News







Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT