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TetraMedia’s report card- Video and Feature stories increasing

by Brendan Maxwell on 18 Oct 2011
Artemis Racing capsize - America´s Cup World Series Plymouth 2011 Sander van der Borch / Artemis Racing http://www.sandervanderborch.com
While conditions continue to toughen for traditional print media, the world’s largest online marine news group reports ongoing growth.

Publisher Rob Kothe said today ‘Overall across the TetraMedia sites - Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com, both audiences and the visitor time on site has continued to rise across the last 12 months.

'A concentration on our own exclusive feature articles and an ever expanding range of exciting video content are the major factors in driving time on site upwards.' he said.
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‘Independent comparative 'time on site' figures show that results consistently 3-4 times that of others in the same market place.

‘The benefits of having been online for 14 years with a world-wide network that has its own editors 24x7 has really shown in the last year with market consolidation. An ever growing audience are voting with their mouses and joining our subscription lists.

‘Across the Asia-Pacific the TetraMedia sites now have more than 95% of the entire online marine news traffic.

'Fortunately for TetraMedia, which is bumping on the market share ceiling, mobile devices are bringing much larger audiences; 115,000 readers monthly in the Asia-Pacific and 220,000 readers monthly world-wide.’

During the last year Sail-world.com the TetraMedia flagship, has continue to expand its detailed event coverage. Its event presence is unequalled at major regattas within Australia and beyond. Its combined Asia-Pacific racing newsletter audience is now 45,000 strong.

Over the next year it will send over 12 million Olympic Class, Volvo Round the World Race, Rolex Sydney to Hobart and America’s Cup dedicated newsletters. These are single click unsubscribe newsletters, with the best and largest sailing audience in the world: 125,000+ readers world-wide.

Sail-World Cruising and Sail-World Cruising International, with world cruising circumnavigator Nancy Knudsen at the helm, are constantly increasing in breadth and depth, reaching 33,000 subscribers each week.

Overall our Sail-World and Sail-World Cruising page views, that is the number of pages opened by readers, have increased by 32% over the last 12 months and the number of ad banners viewed has increased by 43%. Monthly Sail-World banner impression data is now available for all our advertisers.

PowerBoat-world.com launched in 2007 with industry icon Bob Wonders steering, has expanded significantly in recent times; it is easily the largest online boating publication in the Asia-Pacific and with very well credentialed Mark Rothfield now behind the wheel, continues to be a great read. Across the Asia-Pacific its weekly newsletter goes to 35,500 readers.

The newest publication in the group FishingBoating-World.com is now well bedded down online and is preparing for its newsletter launch.

MarineBusiness-World.com, the largest online marine trade publication outside North America, increased its profile in 2011 sponsoring the main pavilion at the Sanctuary Cove Boat Show and will do so again in 2012. Founding Editor Jeni Bone continues to provide the most detailed daily and weekly marine trade news resource in our market place to 18,000 trade readers and that audience is now extending into North America.

Report Card - the Highlights

Blanket coverage across the Asia Pacific for Marine sports and industry

115,000 readers monthly in Asia Pacific

220,000 readers world-wide

Time on site 3-4 times long that other sites

Big increases in visitor numbers and ad banner impressions

12 Million major event newsletters provide extra advertising opportunities

Best new feature:

From an advertiser’s viewpoint, the ability to run five different ads on daily rotation with the one ad space has proven immensely popular.


Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com
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