Please select your home edition
Edition
Southern Spars

TetraMedia’s report card- Video and Feature stories increasing

by Brendan Maxwell on 18 Oct 2011
Artemis Racing capsize - America´s Cup World Series Plymouth 2011 Sander van der Borch / Artemis Racing © http://www.sandervanderborch.com
While conditions continue to toughen for traditional print media, the world’s largest online marine news group reports ongoing growth.

Publisher Rob Kothe said today ‘Overall across the TetraMedia sites - Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com, both audiences and the visitor time on site has continued to rise across the last 12 months.

'A concentration on our own exclusive feature articles and an ever expanding range of exciting video content are the major factors in driving time on site upwards.' he said.
[Sorry, this content could not be displayed]

‘Independent comparative 'time on site' figures show that results consistently 3-4 times that of others in the same market place.

‘The benefits of having been online for 14 years with a world-wide network that has its own editors 24x7 has really shown in the last year with market consolidation. An ever growing audience are voting with their mouses and joining our subscription lists.

‘Across the Asia-Pacific the TetraMedia sites now have more than 95% of the entire online marine news traffic.

'Fortunately for TetraMedia, which is bumping on the market share ceiling, mobile devices are bringing much larger audiences; 115,000 readers monthly in the Asia-Pacific and 220,000 readers monthly world-wide.’

During the last year Sail-world.com the TetraMedia flagship, has continue to expand its detailed event coverage. Its event presence is unequalled at major regattas within Australia and beyond. Its combined Asia-Pacific racing newsletter audience is now 45,000 strong.

Over the next year it will send over 12 million Olympic Class, Volvo Round the World Race, Rolex Sydney to Hobart and America’s Cup dedicated newsletters. These are single click unsubscribe newsletters, with the best and largest sailing audience in the world: 125,000+ readers world-wide.

Sail-World Cruising and Sail-World Cruising International, with world cruising circumnavigator Nancy Knudsen at the helm, are constantly increasing in breadth and depth, reaching 33,000 subscribers each week.

Overall our Sail-World and Sail-World Cruising page views, that is the number of pages opened by readers, have increased by 32% over the last 12 months and the number of ad banners viewed has increased by 43%. Monthly Sail-World banner impression data is now available for all our advertisers.

PowerBoat-world.com launched in 2007 with industry icon Bob Wonders steering, has expanded significantly in recent times; it is easily the largest online boating publication in the Asia-Pacific and with very well credentialed Mark Rothfield now behind the wheel, continues to be a great read. Across the Asia-Pacific its weekly newsletter goes to 35,500 readers.

The newest publication in the group FishingBoating-World.com is now well bedded down online and is preparing for its newsletter launch.

MarineBusiness-World.com, the largest online marine trade publication outside North America, increased its profile in 2011 sponsoring the main pavilion at the Sanctuary Cove Boat Show and will do so again in 2012. Founding Editor Jeni Bone continues to provide the most detailed daily and weekly marine trade news resource in our market place to 18,000 trade readers and that audience is now extending into North America.

Report Card - the Highlights

Blanket coverage across the Asia Pacific for Marine sports and industry

115,000 readers monthly in Asia Pacific

220,000 readers world-wide

Time on site 3-4 times long that other sites

Big increases in visitor numbers and ad banner impressions

12 Million major event newsletters provide extra advertising opportunities

Best new feature:

From an advertiser’s viewpoint, the ability to run five different ads on daily rotation with the one ad space has proven immensely popular.


Companies wishing to further expose the Sail-World.com, Sail-World Cruising, Powerboat-World.com, FishingBoating-World.com and MarineBusiness-World.com Sail-World.com Volvo Ocean Race and Olympic coverage audience to their promotional and commercial news please contact our media sales representatives who will be happy to quote on a range of very cost effective media packages.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor (at) sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil (at) trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales (at) sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll (at) kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy (at) sail-world.com
Barz Optics - Melanin LensesProtector - 660 x 82PredictWind.com 2014

Related Articles

America's Cup - Emirates Team NZ give first look at the pedaling AC50
Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. The team has been sailing for the previous two days making news headlines after it was revealed in Sail-World.com that the AC50 would become only the second yacht in America's Cup history to use pedal power.
Posted on 16 Feb
America's Cup - Kiwis sign Olympic Cyclist for the Tour de Bermuda
Ttop cyclist Simon van Velthooven, a 2012 Olympic Bronze cycling medallist had been signed by the America's Cup team Emirates Team New Zealand put in a second foiling display on Auckland's Waitemata harbour ahead of the official launching of their AC50 tomorrow. With brighter skies the cycling team took their places on the pedalstals and used leg power to provide the hydraulic pressure necessary to run the AC50's control systems for the foils and wingsail.
Posted on 15 Feb
A Q&A with Shawn Macking about the StPYC’s Sailing Center and OD fleet
I talked with Shawn Macking, the StPYC’s waterfront director, to learn how the club is getting more people out sailing. I caught up with Shawn Macking, waterfront director of the St. Petersburg Yacht Club, via email to learn more about the club’s Sailing Center, its hefty investment in a new fleet of ten J/70s, and how the StPYC is using this infrastructure to expose more people to the sport we all love.
Posted on 13 Feb
A Q&A with Karen Angle about the 2017 Conch Republic Cup race to Cuba
I caught up with Karen Angle, executive director of the Conch Republic Cup, to learn more about this exciting event. If you’re like me and have arrived at saturation with winter’s cold rain and snow, imagine racing to Cuba as part of a 13-day cross-cultural event that’s designed to lower barriers of entry at a time when some Americans see a need for taller walls. I caught up with Karen Angle, executive director of the Conch Republic Cup, to learn more about this exciting event and the adventures it affords.
Posted on 23 Jan
A Q&A with Anna Tunnicliffe about her return to competitive sailing
I talked with Anna Tunnicliffe before the Sailing World Cup Miami to learn about her return to Olympic-class sailing. Anna Tunnicliffe won gold at the Beijing 2008 Olympics in the Laser Radial before shifting her sights to the Women’s Match Racing event for the London 2012 Olympics. Here, she came up shy of expectation and left sailing for the CrossFit Games, but now she is returning to her roots. I talked with Tunnicliffe before the Sailing World Cup Miami to learn about her return to Olympic-class sailing.
Posted on 23 Jan
A Q&A with Dick Neville, Quantum Key West Race Week’s RC chairman
I caught up with Dick Neville, Race Committee chair for the Quantum Key West Race Week, to learn more about the event. For the past 30 years, international sailors have gathered in Key West, Florida, each January for Key West Race Week, a regatta that has achieved legendary status due to its calendar dates, its location, and the impressive level of competition and racecourse management that this storied event offers. I caught up with Dick Neville, Race Committee chair for this year’s Quantum KWRW, to learn more.
Posted on 16 Jan
A Q&A with Daniel Smith, the Clipper Race’s new deputy race director
I talked with Daniel Smith, the Clipper Round The World Race’s new deputy race director, to learn more about his role. I was fortunate to sail with Daniel Smith [36, SCO], skipper of “Derry~Londonderry~Doire” for the 2015/2016 edition of the Clipper Round The World Race, when the fleet reached Seattle last spring. Now, Smith has been hired as the event’s deputy race director-a job that will test many of the skills that he polished as a skipper. I caught up with Smith via email to learn more about his new job.
Posted on 9 Jan
Rolex Sydney Hobart Yacht Race - Suck it up, sunshine!
The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour The 72nd start of the iconic blue water classic had 300,000 spectators lining the foreshores of Sydney Harbour, another two million watching on TV, and the constant buzz and whir of media helicopters overhead. 88 boats, from Australia, USA, UK, Germany, Sweden, Russia, Japan, Korea, China, oh and New Zealand, had lined up on three start lines.
Posted on 31 Dec 2016
Rolex Sydney Hobart Race - More merriment on the airwaves
Here are more examples of merriment on the airwaves between the boats and Hobart Race Control So on December 29, 2016, after the River Derwent had let just three boats home (Perpetual Loyal, Giacomo and Scallywag, all inside the old race record, she went to sleep for a lot of the day. This made it frustrating for the sailors, some of whom saw the lighter side. So after seeing some of those in Dark & Stormy, here are more examples of merriment on the airwaves between the boats and HRC
Posted on 29 Dec 2016
Sydney Hobart Race-Dark and stormy, well because it is Dark and Stormy
Proving that there is a lighter side to the frustrations that is a race to Hobart Well it is now dark and the rain 'storms' have passed, but proving that there is a lighter side to the frustrations that is a race to Hobart, the custom Murray 37, Dark & Stormy had a wonderful exchange on the radio. Quite possibly it was co-owner and Navigator Terry Courts on the VHF in the super-frank exchange with Hobart Race Control at around 1928hrs on 29/12/16.
Posted on 29 Dec 2016