Please select your home edition
Edition
PredictWind.com 2014

Steber International focusses on international trade for future

by AIMEX on 25 Nov 2012
Alan Steber visited the UAE to build business ties. Steber International www.steber.com.au
Steber International General Manager Alan Steber, has recently returned from a twenty one day international trip where he visited four of the seven gulf countries in the UAE, along with Seychelles, the United Kingdom and European regions.

Steber International has been a leader in Australian boat manufacturing and industrial composite technology since 1947. This renowned Australian company are ever seeking more innovative measures to expand and grow globally.

Steber recognises Australia’s resilience within the global marine industry. With the Australian dollar being high and its remote location, Australia must ensure our global recognition for quality and back up service is maintained and well recognised. Australia’s good business ethics wins consumer confidence time and time again as ‘Australia down under’ is recognised as a responsible, respected and reliable trading nation.

Steber International recognises that it is important for the Australian marine industry to maintain an extensive and strong international presence. 'We (Australia) must keep a strong presence in the region and with a strategic marketing campaign, along with continued presence in the global market which will ensure security and continued growth' said Mr Steber.

Alan ensures that Steber International stay a cut above competition on an international scale. 'Servicing our existing clients is just as important as our relationships with new build clients' said Mr Steber.

Australia is a reliable trading nation, an example of this can be seen in the significant growth of agricultural exports. Australia’s reputation is excellent in the UAE region, particularly in food. In 2011 UAE beef imports increased by 28 per cent from 5801 tonnes in 2010, with 9,413 tonnes of lamb exports to Dubai and expected growth of food export to increase by 19 per cent by 2014.

Alan Steber thoroughly understands the necessity of strong international relationships. His Royal Highness of Qatar owns three Steber vessels and during Mr Steber’s visit he was fortunate enough to meet all three captains and was further delighted by the compliments the captains gave of the boats with no complaints. His Royal Highness is aboard the Steber fleet weekly and intends to expand that fleet.

Steber International is developing an exciting business strategy for expansion. 'Oman is a new market for us and with the support of the New South Wales government office in Abu Dhabi, we hope to win contracts within the next 2 years. With continued presence at the Dubai International Boat Show and ensuring we show commitment to servicing the region we should prove successful' said Mr Steber. Mr Steber is confident sales in this region will increase following the appointment of a new distributor.

Mr Steber intends to continually follow international trends, having recently advertised in 'Australian Special Report' in the Gulf News. Ever confident in their product, Steber International recognise that business is tough, but very rewarding when your product leaves many oppositions behind.

More at www.steber.com.au
Mariners Museum 660x82Zhik AkzoNobelb 660x82Mackay Boats

Related Articles

World Sailing and Volvo join forces for the future of sailing
The partnership is a signal of the Volvo Ocean Race's commitment to the sport and future of offshore sailing. As part of an ambitious plan, World Sailing will partner with the Volvo Ocean Race, owned by Volvo Group and Volvo Car Group, to develop the next generation of offshore sailors.
Posted on 18 May
TIMEZERO by MaxSea extends navigation partnership with Clipper Race
TIMEZERO by MaxSea, has been named as the Official Navigation Software Supplier for Clipper Round the World Yacht Race. Returning for its second race partnership, TIMEZERO by MaxSea, has been named as the Official Navigation Software Supplier for the Clipper 2017-18 Round the World Yacht Race.
Posted on 18 May
North Technology buys Hall Spars from receivership
North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. North Technology Group (NTG) has announced the acquisition of the Hall Spars business out of receivership. The Hall Spars US parent company announced in early 2017 that it would be closing the doors due to well publicized financial challenges. The acquisition covers Auckland and Brekens and Hall Spars will re-establish in Rhode Island
Posted on 9 May
SAP brings cutting-edge solutions to World Sailing
World Sailing announces SAP, a market leader in enterprise application software, as its Official Technology Partner Over the next four years, SAP will bring its cutting-edge, innovative solutions to World Sailing's World Cup Series of events. SAP will transform the events by improving performance on the water, reinventing the fan experience on the shoreline and at home, simplifying operations for sailors and coaches and supplying media with information and insights to deliver a more informed commentary.
Posted on 2 May
A Few Rays - When you think of sunscreen as a filter....
If a sunscreen is a filter of UV rays, how much is enough? If a sunscreen is a filter of UV rays, how much is enough? Where the skin is exposed and a sunscreen is working for you, it is filtering UV rays. Some of those rays always get through. The percentage of the high energy UVB rays (said to cause sunburn) that get through to cells in the skin can be determined by the claimed SPF of the product you are using.
Posted on 25 Apr
New addition to North Sail for Volvo Ocean 65 racing machines
Their sails have powered eight out of nine Volvo Ocean Race winners since 1989-90, with Steinlager 2. Instead of assembling cloth panels into a particular sail shape, the Volvo Ocean Race sails are composites. This means that 3Di material 'tapes' are laid in a specific arrangement, offering stable structure to the sail where it is needed most.
Posted on 24 Apr
Crewsaver appointed as Official Safety Provider to 35th America’s Cup
Crewsaver has announced today that it has been selected to be the Official Safety Provider to the 35th America’s Cup Crewsaver has announced today, 21st April 2017, that it has been selected to be the Official Safety Provider to the 35th America’s Cup, which will take place in Bermuda from 26th May to 27th June 2017.
Posted on 22 Apr
Marine Resources expands Boatbuilding Team with two key appointments
Marine Resources have recently expanded their in-house boatbuilding team, with the addition of two new key members. Leading leisure marine industry and luxury yacht recruitment specialists Marine Resources have recently expanded their in-house boatbuilding team, with the addition of two new key members.
Posted on 16 Mar
Southern Spars takes to the air with new composite engineering project
One of the challenges for companies who have had their roots in the marine industry is diversification beyond that field One of the challenges for companies who have had their roots in the marine industry is diversification beyond that field. Moving into the composites engineering for non-marine projects is becoming a more common occurrence as clients realise the opportunities from utilising the expertise of composite boat and spar builders.
Posted on 8 Mar
New Xperformance - Optimising the cruiser/racer range from X-Yachts
X-Yachts have built a wide range of 'Cruiser/Racers' as well as dedicated racing yachts which have won many Intl titles Since the company was founded back in 1979, X-Yachts have built a wide range of 'Cruiser/Racers' as well as dedicated racing yachts which have won many famous International titles, and of course One Design Class yachts such as X-79 and X-99
Posted on 14 Feb