Please select your home edition
Edition
upffront 728x90

Stand Up Surf Co reaps rewards at Sanctuary Cove Boat Show

by Jeni Bone on 28 May 2012
SCIBS proved a great marketing event for Standup Surf Co. Sanctuary Cove International Boat Show http://www.sanctuarycoveboatshow.com.au/
Exhibiting for the first time at the Sanctuary Cove International Boat Show over the weekend, Standup Surf Co were 'blown away' by visitor response and even managed to secure some large distributors they had in their sights.

With several innovative products on display – many for the first time in Australia - Brent and Kath Philp were hoping to generate some interest, and instead, sold seven boards at the show, with two large distributors piqued to stock their products.

'We couldn't be happier,' says Kath. 'We came in at the last minute, hoping to raise our brand and product recognition and we've come away with sales, leads, orders and many valuable contacts. It was truly extraordinary. We will be back for sure next year, with enough lead time to get some good marketing out there in preparation.'

On display was the oZoboard, designed for the family who enjoys watersport activity, is a soft surf board and standup paddle board (SUP) designed for safety and ease of use. Soft construction means the board can be safely stored on any boat and not cause any damage.
Lightweight materials make the boards easy to handle, especially for women and children. Additional design features for ease of use and handling. The Product range caters for all skill levels, from complete novice ‘learner’ to the experienced waterman. More at www.ozoboard.com and available online at www.surfstitch.com

Then there was the high end performance touring standup paddle board, the Tahoe SUP, with limited stocks available in Australia and exclusive to the boat show (only 12 boards currently in Australia). This high end fibreglass and bamboo construction designed with displacement hull ideally suited to flat water cruising. RRP from $2,000. More at www.tahoesup.com

'This was a great marketing decision for us. It's been very positive,' says Kath.

More at standupsurfco.com
upffront 660x82NaiadColligo Marine 660x82

Related Articles

Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted today at 5:58 am
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug
Rio Olympics - Fourth gallery of images the fearsome Niteroi course
Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds. believe it or not the sea conditions were worse inshore as the fleet encountered the backwashed Atlantic rollers
Posted on 12 Aug
Rio 2016 - Third image gallery of 470's braving the Atlantic Ocean
Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds
Posted on 12 Aug
Gladwell's Line - The challenges of Guanbara Bay
The decision to run Medal Racing on the Pao de Acucer course, probably won't be remembered as one of the brightest The decision to run Medal Racing on the Pao de Acucer, probably won't be remembered as one of the brightest of the 2016 Sailing Olympics. Over shadowed by a 1300ft tall granite and quartz mountain in the shape of a sugarloaf, the bay suffers from dramatic windshifts, and huge variance in wind pressure.
Posted on 11 Aug
Rio 2016 - Fresher breezes expected inside and outside on Day 3
Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Two of the fleet scheduled to race outside on the Atlantic Ocean course off Copacabana Beach, while the 470 Men and Women will race inside on Guananara Bay.
Posted on 10 Aug
Rio 2016 - Day 2 brings more tumult for some, salvation for others
The course area may have changed, but Brit, Nick Dempsey's performance early on stayed the same. The course area may have changed, but Brit, Nick Dempsey's performance early on stayed the same. He picked up where he left off on Day 1 in Race 4 of the Men's RS:X class on the Escola Naval race area to record his third win in four races. Poland's Piotr Myszka finished second with Brazil's Ricardo Santos third.
Posted on 10 Aug