Please select your home edition
Edition
Naiad/Oracle Supplier

Sir Keith Mills to invest several million Euros into offshore project

by Pierre Orphanidis, vsail.info on 29 Apr 2013
Spanish skipper Javier Sanso sails onboard his "Imoca 60 Acciona 100% Ecopowered" monohull on October 11, 2012 off the coast of Brest, western France, during a training session ahead of the 7th edition of the Vendee Globe solo round-the-world race DPPI / Vendee Globe http://www.vendeeglobe.org/en/

Sir Keith Mills, 62, has spent his entire working life in the advertising and marketing business. He quit school at the age of 15, with no qualifications, and worked his way up from the bottom, founding his own advertising company in 1985. In 1988 he set up Air Miles, an incentive scheme that filled spare capacity on planes, and eventually sold it to British Airways, making a small fortune.

In 2001 he created Nectar, a brand loyalty program that became the biggest one in the UK with over 19 million customers, nearly half of the adult population. According to London's Guardian newspaper, the other half 'can buy T-shirts that pithily answer the eternal question with the response: 'No I haven't got a f***ing Nectar card.'' He then sold Nectar and netted £160 million.

In September 2003 he became Chairman of London 2012 and embarked on two major marketing campaigns. The first one was to pitch the London candidacy to the International Olympic Committee, something he was successful in as the UK capital was selected as host city in July 2005. The second major marketing campaign involved the actual London Olympics and Sir Keith's team was able to bring in more than £1 billion of sponsorship money.

If such a successful, self-made businessman that has been selling and marketing products for nearly half a century states in a press conference that he has found an 'extraordinary business opportunity' for him and that he will invest 'several' million euros of his own money, there must be little doubt he knows what he's talking about. If he then closes the same press conference by saying that he spent his entire career marketing products and that this one is 'one of the best' he has seen then you wish you could have invested some of your savings there as well.

What does all this have to do with sailing? A lot, especially with single-handed and double-handed offshore sailing, and all these enthusiastic statements were made during the international press conference Sir Keith Mills held in Lausanne, Switzerland last Saturday.

For the rest of this story http://www.vsail.info/2013/04/29/sir-keiths-ambitious-plans-for-the-imoca/!click_here

Zhik Isotak Ocean 660x82Wildwind 2016 660x82Barz Optics - Kids range

Related Articles

Vendee Globe - Both leaders tack setting up an intense finish battle
According to the official tracker, Vendee Globe Race leader, Armel Le Cleac'h has tacked in what could be the final move According to the official tracker, Vendee Globe Race leader, Armel Le Cleac'h has tacked in what could be the final move of the Vendee Globe race for 2016/17. Rival Alex Thomson has responded. At the latest report, the French sailor was attempting to cross ahead of his rival, Alex Thomson - who still had the option to tack underneath and then take his chances on the final 24 hours.
Posted on 18 Jan
Day 74 – Vendée Globe victory 24 hours from Le Cléac'h's grasp
British sailor Alex Thomson conceded that his chances of overhauling leader Armel LeCléac'h on the home strait were slim Alex Thomson today conceded that his chances of overhauling leader Armel Le Cléac'h on the home strait were slim, despite narrowing the gap to just 35 miles. In the last 24 hours Thomson, 42, has halved Le Cléach's lead of 70 miles but as the pair prepared to enter the final 300 miles of the solo round the world race this afternoon he said the advantage was now firmly with his French rival.
Posted on 18 Jan
Former Clipper Race skipper chasing Vendèe Globe glory
Alex, 42 from Gosport, made up 30nm on his French rival Armel le Clèac’h overnight to cut the deficit to around 40nm After more than 70 days, the Vendee Globe is set for an epic finish, with the youngest skipper to win the Clipper Race, Alex Thomson, closing in on the lead as the race enters into the final 24 hours. Alex, 42 from Gosport, made up 30 nautical miles on his French rival Armel le Clèac’h overnight to cut the deficit to around 40nm by Wednesday morning.
Posted on 18 Jan
Team Tilt officially selected for the Red Bull Youth America’s Cup
Twelve teams of youth sailors aged 19 to 25 have been selected to race the RBYAC 2017 in Bermuda in June. Twelve teams of youth sailors aged 19 to 25 have been selected to race the RBYAC 2017 in Bermuda in June. They will compete on the foiling AC45s that were used for the Louis Vuitton America’s Cup World Series events and will race in the lead up to the America’s Cup itself.
Posted on 18 Jan
Vendée2020Vision sailors inspired by Alex Thomson’s performance
The aim of Vendée2020Vision is to help progress these sailors up to the next rung of the ladder. To help them with their fund raising, Vendée2020Vision sailors last year had the opportunity to take part in 12 bespoke training modules.
Posted on 18 Jan
Inaugural GC32 Championship coming up next month
A joint gathering of the international fleets of GC32 one design foiling catamarans is to take place in Muscat This will be the first occasion ever that the GC32 Racing Tour and the Extreme Sailing Series™ fleets have combined to lock horns on the race course.
Posted on 18 Jan
Quantum Key West Race Week – Day 2 with Nic Douglass
Day two for my first time at Quantum Key West Race Week, and I was out on a J122, Second Star, sailing in the ORC fleet Day two for my first time at Quantum Key West Race Week, and today I was out on a J122, Second Star, sailing in the ORC fleet. What. A. Day.
Posted on 18 Jan
Quantum Key West Race Week rollicks through Day 2
To the delight of the more than 600 sailors, day two's racing nearly mirrored day one's memorable conditions. Today, Lewmar Day, offered more stellar racing in 15- to 20-knot winds amid sunny skies and warm air temperatures. To borrow from a familiar phrase, 'Race. Rinse. Repeat.'
Posted on 18 Jan
Vendee Globe – Thomson races towards the finish against French rival
British sailor Alex Thomson is in second place with just 40 nautical miles behind French rival Armel Le Cléac’h. With just 390 nautical miles left to the finish port of Les Sable d’Olonne and less than two days until the leading duo are expected to complete the solo, non-stop, around the world race, British sailor Alex Thomson is in second place with just 40 nautical miles behind French rival Armel Le Cléac’h.
Posted on 18 Jan
Vendee Globe - Thomson reduces margin but has to make vital decision
Single-handed monohull world record holder, Alex Thomson, continues to gnaw away at Banque Populaire VIII's lead Single-handed monohull world record holder, Alex Thomson, continues to gnaw away at Banque Populaire VIII's lead in the Vendee Globe Race. The margin between the first and second boat is now just 36nm.
Posted on 18 Jan