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Setting your Marine Advertising Budget?

by Rob Kothe, Publisher TetraMedia Marine Group on 8 May 2008
Once upon a time, when setting a marine budget, the major question was how much to spend in which magazines?

NOW the number one question must be - what percentage should we be spending online?


The Internet is the major news and information source world-wide. News Limited's Rupert Murdoch says ‘Media consumers are demanding content delivered when they want it, how they want it, and very much as they want it.'

As consumers spend more and more time connected, it is becoming increasingly more important for advertisers to integrate online advertising into their marketing activity.

The marine community has voted with its mice too, it’s moved online and now the online audience are much much larger than traditional print media.

Better educated clients, asking sharper questions, who know more about your products and the new models that have not even appeared in your market.

The online marine audience is much larger than traditional print media, so when setting your marine budget, you need to consider having at least 50% of your ad spend devoted to online media.

Because so many more people are looking for boating and boat information online, many new companies are spending 80+% of their advertising budgets online.




Sail-World is now the largest sailing news network in the world. Powerboat-World is the largest boating consumer news source in the Asia Pacific and Marine Business News, focusing on industry news from the Asia Pacific region, had the largest trade readership in the region, because everyone wants to read news relevant to them now and not in two months time.

These publications between them receive over 93% of all online boating news traffic in the Asia Pacific. Monthly unique readership is now climbing towards 150,000 and marine advertisers are keenly tapping into this significant online audience.

Our sites deliver outstanding brand exposure with high frequency of ad and story exposure. When times are tough, ensure your advertising dollars are well spent.

Advertising packages cost as little as AUD/NZ $315 per month.

The promotional tools available online cannot be delivered by traditional media. From Advertisers own online newsletters to our subscribers, screensavers, brochure downloads, online competitions...we can tailor a program for you. Our sites deliver instant media reach. Because we have been online in the marine news area for eight years with a proud track record, our news coverage goes to over 900 different media groups, including national and international marine websites.

If you are selling products and services to the marine sector talk to us NOW. We can explain in non tech-head terms,

Email us or call for details of our popular advertising packages.

Head Office - TetraMedia advertising@marinebusinessnews.com Tel: +612 (0) 4977 2116

New Zealand - Colin Preston nzsales@sail-world.com Tel: 021 2674842

Asia - Guy Nowell asiamedia@sail-world.com Tel: +(852) 2792 6234

Nautical Media Partners Liam Davies Liam@nauticalmediapartners.com.au Tel: 0405 497 423

Helena Heidenreich Harbourside Media helena@powerboat-world.com Tel: 02 9403 7300 Click here to read the extended version of this article

InSunSport - NZT Clewring J-classColligo Marine 660x82

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