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Southern Spars - North Technology

Sailors are online – is your advertising?

by Brendan Maxwell on 19 Jun 2012
Mathew Belcher and Malcolm Page on day four - Skandia Sail for Gold Regatta 2012 Thom Touw © http://www.thomtouw.com
London Olympics 2012, America’s Cup 2013, Sydney International Boat Show, Sydney Gold Coast, Brisbane to Keppel. Airlie Beach Race Week, Hamilton Island Race Week, Magnetic Island Race Week, Short ocean Racing Regatta, Monsoon Cup, Kings Cup, Rolex Regatta, Sydney to Hobart Race, Sail Sydney, Sail Melbourne, Festival of Sail Geelong, Sydney Harbour Regatta.

What will these events have in common?

Sail-World will report these events in more detail and with more speed than another other sailing media in the world.


Sail-World is the ONLY sailing media news source in the world that is 24/7 and its also the largest sailing news network in the world – online or offline.

You’ve seen what is happening in the print world, with newspapers and magazines rationalising, reducing numbers of issues. Forget about an audience waiting two months for print news, many of them can’t wait two hours!!

50% of our Sail-World audience do not wait to sit down with their laptop or their desktop computer to discover the latest news on Sail-World – they come on line on their mobile phones and tablets.

So marine businesses have to advertise online. And with us. It makes sense after all - to sell to sailors, you have to advertise where the sailors are!!

Please email us on advertising@sail-world.com if you’d like to discuss any of these packages or call us on 02 4977 2116.

Sail-World.com, the largest marine news network in the world, will have its biggest Olympic media team ever on the water in Weymouth, with six very experienced sailing journalist/photographers.



By next month the monthly unique audience across Sail-World.com’s U.S., Canadian, U.K., European, African, Asian, New Zealand and Australian sites will be bumping on 250,000 visitors and across the year there will likely be 2.5 million unique readers who are spending much more time on the Sail-World sites than audiences on other marine sites.

During the 2012 Olympic coverage Sail-World.com will send out 140,000 dedicated newsletters each day - overall a record total 3.5 million event newsletters. These will be regionalised so advertisers will get best possible exposure in their own markets.

There will be larger numbers again for the 2012 lead up and the actual 2013 America’s Cup regatta, where the Sail-World Team will be assembled in strength.

Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. UK and Europe are our fastest growing markets, as the London Olympics approaches.

The Weymouth regatta and Sail-World’s intensive coverage provide a perfect online 2012-2013 launching pad for marine industry organisations wanting to reach the largest marine audience in their target area.



Below is a range of three month packages, which cover the build up to London 2012 and the Olympic sailing regatta, the Australian winter regatta and the very important 2012 Boat Show season, an ideal way to cast your line in the water … and our full year packages will include the America’s Cup series

Three month packages: prices in Australia dollars + GST

Package A:

120x180 banners website only, 160 x 240 banners website (in rotating ad decks) and 1/4 Sail-world Olympic and regional newsletters.
Australian subscribers only $1950, Australia-NZ and Asia or North America only $2550, World-wide only $3000

Package B:
728x90 banners website only, 120x180 banners website only, 160 x 240 banners, 660x83 banners website (in rotating ad decks) and 1/2 Sail-World Olympic and regional newsletters.
Australian subscribers only $3500, Australia-NZ and Asia or North America only $4950, World-wide only $6000

Package C:
728x90 banners website only, 120x180 banners website only, 160 x 240 banners, 660x83 banners website (in rotating ad decks) and ALL Sail-World Olympic and regional newsletters.
Australian subscribers only $4500, Australia-NZ and Asia or North America only $5950, World-wide only $7000

Editorial support
Package A - 1 feature article on advertisers product
Package B - 2 feature articles on advertisers product
Package C - 4 feature articles on advertisers product

NOTE WELL - These packages can become part of your full 2012-2013 package.

Please email us on advertising@sail-world.com if you’d like to discuss any of these packages or call us on 02 4977 2116.

Schaefer 2016 Ratchet Block 660x82Zhik ZKG 660x82upffront 660x82

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