Please select your home edition
Edition
Protector 728x90

Sailors are online – is your marine business advertising?

by Rob Kothe and the Sail-World.com Team on 4 May 2012
Now News! MarineBusiness-World.com . http://www.marinebusiness-world.com
We live in a ‘now’ world, sailors want NOW news! Forget about an audience waiting two months for print news, many of them can’t wait two hours!!

50% of our Sail-World audience do not wait to sit down with their laptop or their desktop computer to discover the latest news on Sail-World – they come on line on their mobile phones and tablets.

So marine businesses have to advertise online. It makes sense after all - to catch fish you have to fish where the fish are!!


This is a huge year for Australian sailing. The 2012 Olympic sailing regatta starts in Weymouth on Sunday July 29 2012.

Australia has a good chance of a record medal haul. Right now Tom Slingsby, Matt Belcher and Malcolm Page, Nathan Outteridge and Iain Jensen are on top of their game. Brendan Casey and The Golden girls Elise Rechichi and Belinda Stowell, Jessica Crisp and Krystal Weir could all stand on the podium. - this is going to be an exciting regatta for Australia and the build up will be huge.



Sail-World.com, the largest marine news network in the world, will have its biggest Olympic media team ever on the water in Weymouth.

Six very experienced sailing journalist/photographers - Richard Gladwell, Bob Fisher, Mark Chisnell, David Schmidt, Rob Kothe and Spanish and French speaking Jeraldine Kennedy, along with some highly regarded photographic contributors will all be bringing their perspective to the Sail-World coverage.

By mid-2012 the monthly unique audience across Sail-World.com’s U.S., Canadian, U.K., European, African, Asian, New Zealand and Australian sites will be bumping on 250,000 visitors and across the year there will likely be 2.5 million unique readers who are spending much more time on the Sail-World sites than audiences on other marine sites.

Sail-World’s Olympic preview newsletters are already running and there will be 24 more in the series.

During the 2012 Olympic coverage Sail-World.com will send out 140,000 dedicated newsletters each day - overall a record total 3.5 million event newsletters. These will be regionalised so advertisers will get best possible exposure in their own markets.

Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. UK and Europe are our fastest growing markets, as the London Olympics approaches.

The Weymouth regatta and Sail-World’s intensive coverage provide a perfect online 2012-2013 launching pad for marine industry organisations wanting to reach the largest marine audience in their target area.

Below is a range of three month packages, which also cover the very important 2012 Boat Show season, an ideal way to cast your line in the water …

Please email us at advertsing@sail-world.com if you’d like to discuss the range of advertising options or call us on 02 4977 2116.

Mackay BoatsSouthern Spars - 100Bakewell-White Yacht Design

Related Articles

Spain’s Xabi Fernández to skipper MAPFRE in Volvo Ocean Race 2017-18
Xabi will return to the Volvo Ocean Race after finishing his work for Sir Ben Ainslie’s America’s Cup campaign. The 40-year-old Xabi, who has taken part in the Volvo Ocean Race four times, won Olympic gold in Athens 2004, and followed that up with a silver in 2008 – both times alongside his long-term sailing partner Iker Martínez.
Posted on 17 Feb
Volvo Ocean Race - MAPFRE name Xabi Fernández as skipper
The Basque sailor Xabi Fernández will be once again skipper of the VO65 MAPFRE in the Volvo Ocean Race 2017-18 The Basque sailor Xabi Fernández will be once again skipper of the VO65 MAPFRE in the Volvo Ocean Race 2017-18, a responsibility that he undertook in the last edition of the race, alongside Iker Martínez. Xabi, born in Ibarra (Basque Country, Spain) in 1976, has a lengthy professional career as an elite sportsman, and an outstanding list of achievements in all the major world sailing events.
Posted on 17 Feb
America's Cup - Emirates Team NZ give first look at the pedaling AC50
Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. Emirates Team New Zealand formally christened their new AC50 America's Cup Challenger on a rainy Auckland afternoon. The team has been sailing for the previous two days making news headlines after it was revealed in Sail-World.com that the AC50 would become only the second yacht in America's Cup history to use pedal power.
Posted on 16 Feb
America's Cup - Emirates Team NZ christen AC50 100 days from Cup
Emirates Team NZ christened their AC50 in a rain-marred ceremony at the team's Beaumont Street base Just 100 days out from the first race of the Louis Vuitton America’s Cup Qualifiers, Emirates Team New Zealand accomplishes the most significant milestone of its challenge for the 35th Americas Cup by christening their America’s Cup Class catamaran that will begin racing in Bermuda in May.
Posted on 16 Feb
America's Cup - Images from Oracle Team USA AC50 launch + Video
After unveiling their AC50 yesterday, Oracle Team USA launched their Defender today in Bermuda. After unveiling their AC50 yesterday, Oracle Team USA launched their Defender today in Bermuda. Top international photographer Carlo Borlenghi was on hand to capture the moment. Catch the moment on video, too
Posted on 15 Feb
Just 100 days to the start of the 35th America's Cup
Right across the beautiful island of Bermuda, preparations continue apace for the incredible events. Right across the beautiful island of Bermuda, preparations continue apace for the incredible events that will unfold, with racing taking place on the Great Sound.
Posted on 15 Feb
America's Cup - Images from Oracle Team USA AC50 unveiling in Bermuda
.Top international photographer Carlo Borlenghi was present in Bermuda at the Oracle Team USA unveiling of their AC50 Top international photographer Carlo Borlenghi was present in Bermuda at the Oracle Team USA unveiling of their AC50 and provided this gallery of images of the occasion. The AC50 was revealed for the first time, but was not launched or sailed.
Posted on 15 Feb
America's Cup - Kiwis sign Olympic Cyclist for the Tour de Bermuda
Ttop cyclist Simon van Velthooven, a 2012 Olympic Bronze cycling medallist had been signed by the America's Cup team Emirates Team New Zealand put in a second foiling display on Auckland's Waitemata harbour ahead of the official launching of their AC50 tomorrow. With brighter skies the cycling team took their places on the pedalstals and used leg power to provide the hydraulic pressure necessary to run the AC50's control systems for the foils and wingsail.
Posted on 15 Feb
Oracle Team USA celebrate completion of new America’s Cup Class boat
Oracle Team USA held a ceremony at its team base to reveal its new America’s Cup Class boat, “17” On Tuesday evening, Oracle Team USA held a ceremony at its team base to reveal its new America’s Cup Class boat, “17”, the foiling catamaran the team will race this summer in Bermuda.
Posted on 15 Feb
America's Cup - Emirates Team New Zealand reveal big AC50 breakthrough
Emirates Team New Zealand have splashed their new AC50 in Auckland this morning and revealed another break-though. Emirates Team New Zealand have splashed their new AC50 in Auckland this morning and have revealed another break-though. In the 2013 America's Cup the team designed the first foiling catamaran even though that concept was not contemplated in the rules. It was widely reckoned that they revealed their secret too early and other teams were able to copy in the time available.
Posted on 14 Feb