Please select your home edition
Edition
Wildwind 2016 728x90

Sailing ready to capitalise on 2012 London success

by Craig Heydon on 17 Sep 2012
Olympic Games Sailing at Weymouth, Dorset August 2012. Australia’s Nathan Outteridge (helmsman in baseball cap) and Ian Jensen celebrate winning gold in the 49er class at the London Olympics. © Ingrid Abery http://www.ingridabery.com
Australia’s recent triple Gold medal success at the London 2012 Olympic Games thrust sailing into the limelight across the country. For the first time our Olympic sailors were on the front page of every newspaper and leading every television and radio news broadcast.

The success of the team isn’t measured in medals alone but how the sport can capitalise on London 2012 and increase participation across the country.

While our sailors were preparing to take on the world’s best on the water, Yachting Australia has been developing a new participation program to assist clubs to increase their membership base and get more people than ever before on the water.

Yachting Australia CEO Phil Jones said that Australia’s sailors did a great job of raising the profile of the sport and now it was up to sailing clubs to react and reap the benefits.

'Australia’s sailors were undoubtedly the success story of the London 2012 Olympic Games,' said Jones. 'The team performed incredibly well, not only topping the sailing medal tally but becoming Australia’s most successful sport in London.

'This has created a great opportunity for sailing in Australia to reach more people than ever before and introduce these people to our great sport,' he said. 'For some time now Yachting Australia has been working on a program to increase participation across the country and is now ready to introduce the Discover Sailing Program to Australian clubs.'

Discover Sailing launched to clubs

In June this year, Yachting Australia’s Sport Development Director Ross Kilborn launched the Discover Sailing Program to club officials through the State and Territory Associations. The State and Territory Associations are tasked with assisting clubs to understand, consider, and adopt the Discover Sailing Program.

'Discover Sailing has been put together following a detailed market research program conducted in 2011, with extensive collaboration from State Associations and Clubs,' said Kilborn. 'Improving the image, information and communication of Clubs was one of the imperatives identified and the Discover Sailing Program and brand aims to do just that.'

'For this coming season the emphasis is on helping clubs implement, and promote, the program,' he said. 'The two immediate targets are engaging members to ‘Invite a friend or family’ to the club, as well as people living in their local area, who have always been interested in sailing but have not tried it. This will be done through local club based marketing'.

The Discover Sailing Program is not a one off, it will be a long term Program to build brand recognition of sailing as a fun, friendly, accessible and affordable sport.

Details of the Discover Program

Yachting Australia launched a new website for those who have not been involved in sailing before, www.discoversailing.org.au. The site incorporates non-technical explanations and several videos about how to get into sailing and what clubs offer.

The Discover Sailing Program is managed by Yachting Australia’s Participation Manager, Dr. Daisy Brooke.

'Discover Sailing is more than a brand, it’s an entire Program that incorporates both changes at clubs and a number of core products and services to be delivered by clubs across Australia,' she said.

These include:

Discover Sailing Days and a National Discover Sailing Day, building on the success of current try, and go, sailing days in various states. Some States are conducting these this year, and all are aiming for a national day in 2013. Clubs can run them as often as they like.

Discover Sailing Experiences – a new product currently being developed to provide a three hour sailing and club experience to newcomers.

Learn to Sail Courses – in dinghies and keelboats. Yachting Australia has undertaken a major facelift for its two introductory learn to sail programs in dinghies and keelboats and rebranded the old Yachting Australia Training Centres as Discover Sailing Centres.

A Crew 'Matching' service – matching aspiring crew via the website with boat owners.

A range of promotional material for use by clubs.

Tackers - a fun based junior program, for 7-12 year olds. It’s been developed to give sailing the 'cool' factor that kids are looking for and to compete with other sports. It’s now being rolled out in all States.

Sailability- providing similar pathways for sailors of all abilities to be included in all club activities.

Sailing Pathways – the backbone of progressing and retaining people in sailing.

Besides the Discover Sailing website, www.discoversailing.org.au, for non-sailors, Yachting Australia has updated its own website, www.yachting.org.au. The Education and Training sections, along with a new Participation area, provide details of the Discover Sailing Program to club officials and people currently involved in sailing.

The website also features an extensive explanation of the Sailing Pathway, which underpins the Discover Sailing Program. Yachting Australia believes that the pathway is as important to success in participation, as the development and high performance pathway has been for gold medals.
upffront 660x82Barz Optics - Melanin LensesNaiad/Oracle Supplier

Related Articles

Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug
Rio Olympics - Fourth gallery of images the fearsome Niteroi course
Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Fourth image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds. believe it or not the sea conditions were worse inshore as the fleet encountered the backwashed Atlantic rollers
Posted on 12 Aug
Rio 2016 - Third image gallery of 470's braving the Atlantic Ocean
Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean Third image gallery from racing on Day 4 in the Mens and Womens 470 class on the Niteroi course in the Atlantic Ocean - sailing in 3-4 metre swells and 20kt plus winds
Posted on 12 Aug
Gladwell's Line - The challenges of Guanbara Bay
The decision to run Medal Racing on the Pao de Acucer course, probably won't be remembered as one of the brightest The decision to run Medal Racing on the Pao de Acucer, probably won't be remembered as one of the brightest of the 2016 Sailing Olympics. Over shadowed by a 1300ft tall granite and quartz mountain in the shape of a sugarloaf, the bay suffers from dramatic windshifts, and huge variance in wind pressure.
Posted on 11 Aug
Rio 2016 - Fresher breezes expected inside and outside on Day 3
Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Stronger winds are expected for the third day of racing in the 2016 Olympic Sailing Regatta in Rio de Janeiro. Two of the fleet scheduled to race outside on the Atlantic Ocean course off Copacabana Beach, while the 470 Men and Women will race inside on Guananara Bay.
Posted on 10 Aug