Please select your home edition
Edition
Marine Resource 2016

Sail-World.com plans 3.5 million newsletters in Olympic Coverage 2012

by Brendan Maxwell on 14 Sep 2011
Weymouth and Portland International Regatta 2011 Robert Deaves/Finn Class http://www.finnclass.org
The 2012 London Olympic Sailing Regatta in Weymouth is now just 10 months away (29th July -11th August 2012). Sail-World.com with large audiences around the world will have its largest ever Olympic media team and it will break new ground with a record 3.5 million event newsletters.

Parent company TetraMedia Publisher Rob Kothe said today ‘During the Qingdao Olympics the Sail-World team was sending out 80,000 newsletters each day providing the most detailed coverage of the Olympic sailing regatta of any media organisation in the world.

‘Four years on the sailing media landscape has continued to tip towards the Internet and by July 2012 Sail-World.com will be sending out 140,000 single click unsubscribe newsletters each day as part of its Olympic coverage.

'Sail-World’s Olympic series will be a 25 newsletter run, a total of 3.5 million newsletters. While it sounds a huge number, remember that by mid 2012 the monthly unique audience across its U.S., Canadian, UK, Europe and African, Asian, New Zealand and Australian sites will be bumping on 250,000 sailors. Across 2012 Sail-World.com will, on currently indications, record at least two million unique readers.'

Richard Gladwell, Sail-World Editor at Large and New Zealand Editor will be heading up the Sail-World Olympic newsletter team coverage.


Britain’s best known Yachting journalist Bob Fisher has been covering the Olympic Classes since 1976 will be bring his perspective to our Olympic coverage.

Our North American coverage will be strong with David Schmidt, our US Editor, following the U.S. and Canadian teams in their selection trial battles and will be dockside in Weymouth.

Spanish and French speaking Jeraldine Kennedy from Sail-World Europe will be increasing the depth of our European and Central and South American coverage.

Sail-World founder Rob Kothe will be paying particular attention to the efforts of the Australian and Asian teams.


The Sail-World team will be photographing across the courses on a daily basis. As happened in Qingdao we will be also publishing contributions from a host of well known yachting photographers.

Sail-World.com Olympic newsletters series will start on October 2011, ramp up with our on site coverage of the Perth 2011 event and follow the Olympic Class World Championships in the first half of the year before shifting to daily output for the Olympic event.

Kothe added 'By the mid 2012 we will be delivering feature articles, video both interviews and action, images and news to 250,000 readers each month via 25 different versions of our websites (mobile and geolocated).

'Currently Sail-World.com has 45,000 North American online newsletter subscribers across its racing and cruising sites in the USA and Canada, another 45,000 in the Asia Pacific and 20,000 in UK, Europe and Africa. The last of these is our fastest growing market, as the London Olympics approaches.

'With that significant audience we have the ability for industry advertisers to chose regional markets, decide their own advertising schedules and change their own advertising content, running multiple ads in each ad space on daily rotation hyperlinked to different web addresses.

'Companies wishing to further expose the Sail-World.com Olympic coverage audience to its promotional and commercial news need to contact our media sales representatives, who will be happy to quote on a range of very cost effective media packages,' Kothe added.

For Asian industry groups call Guy Nowell +852 9680 7063 or email asiaeditor(at)sail-world.com for more details

For Australian companies call Phil Arane 0407 076 585 or email Phil(at)trademediaservices.com.au

For New Zealand companies call Colin Preston +6421 267 4842 or email nzsales(at)sail-world.com

For North American companies call Greg Nicoll 877-620-9373 or email gnicoll(at)kerrwil.com

UK and European companies contact Jeraldine Kennedy +44 20 3286 3390 or email jeraldine.kennedy(at)sail-world.com

Ancasta Ker 40+ 660x82Naiad/Oracle SupplierBarz Optics - Kids range

Related Articles

A Q&A with Olympic champ Malcolm Page about his new job at US Sailing
I recently talked with Malcolm Page, US Sailing’s newly hired Chief of Olympic Sailing, to learn more about his new job. Malcolm Page (AUS; 44) is a hyper-talented Men’s 470 sailor who won two Olympic gold medals (2008 and 2012) sailing with two different skippers, as well as seven World Championship titles, and who has long studied under the legendary Ukrainian coach Victor Kovalenko. I recently talked with Page, who was just hired as US Sailing’s new Chief of Olympic Sailing, to learn more about his new job.
Posted on 5 Dec
America's Cup - Kiwi lodges Appeal against Jury in San Francisco Cup
Former Oracle Team USA crew member, Matthew Mitchell (NZL) has lodged an Appeal against a Decision to dismiss his case Former Oracle Team USA crew member, Matthew Mitchell (NZL) has lodged an Appeal against a Decision to dismiss his case taken against the International Jury for the 34th America's Cup in San Francisco. On October 28, 2016, US District Judge Vince Chhabria dismissed Mitchell's claim against the five-person International Jury on the basis that it was lodged too late.
Posted on 2 Dec
A Q&A with Nick Bice about the recent changes for the 2017/2018 VOR
I caught up with Nick Bice, the VOR’s director of boats and maintenance, to learn more about the VOR’s new directions. I recently had the pleasure of hearing Nick Bice, the Volvo Ocean Race’s director of boats and maintenance, deliver a keynote speech to an audience of marine-industry professionals and official Volvo Ocean Race suppliers at the 2016 METS trade show in Amsterdam. I caught up with Bice after his presentation to learn more about the new directions that the race is taking for its thirteenth edition.
Posted on 28 Nov
A Q&A with Sharon Green about the prep work that ensures great images
I talked with ace photographer Sharon Green to learn more about the prep work that goes into each image that she snaps. I caught up with ace photographer Sharon Green at the 2016 Alcatel J/70 Worlds to learn more about the behind-the-scenes preparation work that goes into each image that she snaps. While some of Green’s tips are specific to professional shooters (e.g., helicopter time or juggling multiple camera bodies), plenty of amateur lensmen will be well served to consider Green’s racecourse-proven tips.
Posted on 23 Nov
Dockside with CQS - radical, revamped supermaxi up close
The revamped supermaxi CQS is currently in Auckland's Silo Marina, ahead of her first race on Friday The revamped supermaxi CQS is currently in Auckland's Silo Marina, ahead of her first race on Friday - the White Island Race which will double as Rolex Sydney Hobart Qualifier. Originally the 90ft Nicorette designed by South African Alex Simonis, the new project to upgrade to a 100ft supermaxi has been led by Brett Bakewell-White (NZ) and Bakewell-White Yacht Design.
Posted on 22 Nov
Gladwell's Line - President Croce caught at helm in Perfect Storm
No real surprise that incumbent President Carlo Croce (ITA) was unseated mid-way an eight-year term After a year or more punctuated with issues that should not have happened, it is no real surprise that incumbent President Carlo Croce (ITA) was unseated mid-way through what should have been an eight-year term. Also gone is one of his lieutenants, Chris Atkins (GBR) as Vice President, who remarkably polled 13th out of the 15 candidates.
Posted on 15 Nov
Gladwell's Line -The America's Cup settlement deal
The 'News' today that Emirates Team New Zealand has won their case before the Arbitration Panel is not news The 'News' today that Emirates Team New Zealand has won their case before the America's Cup Arbitration Panel is not new - Sail-World reported the same story in the first and second weeks of September. The Hearing on the amount of compensation to be paid is yet to be held. So far we have been unable to discover a date if indeed one has been set. Maybe next year?
Posted on 11 Oct
Debriefing the 2016 J/70 Worlds with Winning Skipper Joel Ronning
I talked with Joel Ronning after the 2016 Alcatel J/70 Worlds to learn about his team’s win at this high-level regatta. Since its inception in 2012, the J/70 has become the most popular One Design boat in decades, with 1,100+ boats sailing in myriad countries. Some 68 boats from 15 countries arrived on San Francisco Bay last week to determine bragging rights at the 2016 Alcatel J/70 Worlds. I caught up with Joel Ronning to learn more about the Catapult team’s road to becoming the 2016 J/70 World Champions.
Posted on 5 Oct
Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep