Please select your home edition
Edition
Auckland On Water Boat Show

Sail-World New Zealand- Website format changes - end of an era in NZ

by Richard Gladwell, Sail-World.com/nz on 17 Mar 2014
Although this great shot was taken in 2006, the 2005/06 Volvo Ocean Race was the first major event covered in Sail-World New Zealand. ABN Amro One skippered by Mike Sanderson flies past the Lizard, winning six of the nine trans-oceanic legs in the 2005/06 Volvo Ocean race Volvo Ocean Race/Oskar Kihlborg

On Saturday March, 15 Sail-World NZ marked the end of an era for Sail-World New Zealand, with the switch to a new website and newsletter format.

The change is just the front end of a series of changes and expansions that have been underway since early 2013.

That process is still ongoing - but without the technical disruptions that we faced in the early days.

The reasons for the changes are essentially to allow Sail-World to cope with the expansion of the site. When I started in 2005, Sail-World was just five sites – Cruising, Australia, Asia, UK and NZ. With the next flight of sites to be launched in Europe, we will be up to 25 sites in total world-wide.

Four of the five editors who were with us in 2005 are still onboard.

Sail-World is growing at a rate of about 30% per year, and currently over 300,000 unique visitors come to the network each month (increasing to over 600,000 during the America's Cup and Olympics). Total visits during these events total over one million sailing fans. Since February 2012, Alexa, the independent international rating agency has rated Sail-World as the most popular sailing news website in the world. In New Zealand, Alexa ranks Sail-World is the highest ranking single sports website, and has held that position for a number of years

Each of Sail-Worlds 25 sites is unique, meaning that effecting a global change is not easy, and with the shift to the new format and other changes that have been made and are planned, we are looking to make changes more easily, improve speed, and enhance stability.

The most noticeable change is the placement of all advertising on the right hand side of the site, and the running of two sizes of advertisement. There is no change to the top and bottom site advertising.

The reason for changing the advertising is to allow Premium ads to be carried (the larger of the two sizes) these will be more expensive in terms of rate, and in print terms are the online equivalent of full page glossy ads. The size of the space enables advertising agencies to be creative within the bigger space, rather than the constraints of the two smaller sizes.

In future the intention is to allow advertisers to be able to dynamically change their advertising mix - to ether increase or reduce according to budget and campaigns, and regions in which they wish to have a long term or short term presence (eg launch a new office in USA - long term; or are going to be at a particular boatshow - short term).

The ability to run multiple rotating advertisements in the one spot will be encouraged. This enables and advertiser to run a different product or aspect of their business - with the ads being rotated automatically each 24 hour period.

For readers the format should be easier to read. A second format especially for mobile devices will be introduced, making Sail-World even easier to read on mobile, which now accounts for about 40% of Sail-World's traffic.

We do expect to have transition issues, as nothing is ever quite as simple as it should be. And it is a rare day in IT when everything goes as planned, and all issues are foreseen - and dealt with ahead of time.

Please bear with us and thank you to everyone for all your support.

Good sailing!

Richard Gladwell
Sail-World.com NZ Editor

You can end your news and images directly to Sail-World by http://www.sail-world.com/admin/add_story.cfm?rid=6!clicking_here

If you or a friend wish to subscribe Sail-World's FREE newsletter http://www.sail-world.com/nz/newsletter_subscribe.cfm!click_here
. The newsletter is published three times a week and features a round up of all the latest sailing news, plus editorial comment, not usually published on the Sail-World website.

If you are a potential advertiser and want to understand how Sail-World can work for your company, website or product, then drop a line to Colin Preston at nzsales@sail-world.com

If you want to contact Richard Gladwell directly email: sailworldnzl@gmail.com or call (649) 489 9267

Stay up with the latest sailing news, as it happens, on our website www.sail-world.com/nz






[Sorry, this content could not be displayed]

[Sorry, this content could not be displayed]

Ancasta Ker 40+ 660x82Wildwind 2016 660x82Colligo Marine 660x82

Related Articles

Gladwell's Line - Oh, and by the way we won a million dollars
Sailing history has been made by a New Zealand crew in winning the richest prize ever offered in sailing July 11, 2016 - Sailing history has been made by the New Zealand crew of Phil Robertson, Stu Dodson, Will Tiller and James Wierzbowski in winning the richest prize ever offered in sailing - $US1million (NZD $1.37m), with their nail-biting win in the World Match Racing Championships in Sweden.
Posted on 14 Jul
Rio 2016 - Yachting New Zealand defends Olympic selection practices
Yachting New Zealand has responded to wide-spread international criticism of its selection practices Yachting New Zealand has responded to wide-spread international criticism of its selection practices and criticism by the Chairman of the NZ Sports Disputes Tribunal, Sir Bruce Robertson of the way it treated two Olympic sailors after they had qualified New Zealand for the 2016 Olympic sailing regatta at the ISAF World Sailing Championships in santander in September 2014.
Posted on 9 Jun
Gladwell's Line - Olympic Appeal over in NZ but hotting up in Oz
The 2016 New Zealand Olympic selection process came to an end on Monday night in Auckland The 2016 New Zealand Olympic selection process came to an end on Monday night in Auckland with the announcement at the end of a Mediation Hearing by the Chairman of the Sports Disputes Tribunal, Sir Bruce Robertson, that he would not overturn the two non-selection decisions by Yachting New Zealand.
Posted on 2 Jun
Rio 2016 - Murdoch confirms that he won't Appeal tight selection call
Double Olympian Andrew Murdoch has confirmed that he will not Appeal the decision of the Yachting New Zealand selectors Double Olympian Andrew Murdoch has confirmed that he will not Appeal the decision of the Yachting New Zealand selectors who gave the nod for Rio 2016 to Josh Junior, who will be on his first Olympic regatta. 'I don't think I would get a result in my favour out of the back end of it,' Murdoch told Radio Sport. ït would also hinder Josh's preparation as well.'
Posted on 12 May
Olympic board sailor lashes out as Spanish hope for Olympic windfall
2012 Olympian JP Tobin has hit out at Yachting New Zealand's selection policy for Rio 2012 Olympian JP Tobin has hit out at Yachting New Zealand's selection policy for Rio that has left the boardsailing classes vacant for August's Games, according to a story published on the stuff.co.nz website. The online news arm of Fairfax media has picked up comments from Tobin's Facebook page.
Posted on 12 May
Rio 2016 - Yachting NZ fails to nominate in three Qualified Classes
Yachting NZ have only nominated two sailors in a second tranche of 2016 Olympic selections for five qualified places. Yachting New Zealand have only nominated two sailors in a second tranche of 2016 Olympic selections for five qualified places. Two singlehanded sailors have been added to the Kiwi Olympic team in the two Mens singlehanded classes - the Finn and Laser. Appeals are being lodged today by two sailors in the Womens events.
Posted on 10 May
Will NZ's most successful Olympic Sailing event cop the Selection axe?
New Zealand qualified in all ten of the 2016 Olympic events at the first round of Qualifying in Santander Spain New Zealand qualified in all ten of the 2016 Olympic events at the first round of Qualifying in Santander Spain in September 2014. In two of those the RS:X Windsurfing event, New Zealand is unlikely to be represented in the Men's event, and in the Women's event, Natalia Kosinska would appear to be a borderline selection.
Posted on 2 May
Sailing World Cup Hyeres - First leg lottery dictates RSX leaderboard
2016 Olympic aspirant Natalia Kosinska had another trying day at the Sailing World Cup Hyeres 2016 Olympic aspirant Natalia Kosinska (NZL) had another character-testing day at the Sailing World Cup Hyeres in the Women's RSX Windsurfer. However, she moved up the leader board to lie 28th overall in the 40 strong fleet and placed ninth in the first race of Day 2.
Posted on 29 Apr
Gladwell's Line - Strong team but is Yachting's policy too extreme?
On Monday morning the New Zealand Olympic Committee announced a team of ten sailors to compete in five double-handers On Monday morning the New Zealand Olympic Committee announced a team of ten sailors to compete in five events at the 2016 Olympic Sailing Regatta. However despite qualifying in all ten Olympic classes, will only seven be sent?
Posted on 14 Mar
NZL Sailing Team - Three World Champions named in five events for Rio
The NZ Olympic Committee have announced a team of ten sailors to contest five events The NZ Olympic Committee have announced a team of ten sailors to contest five events, this morning at Wakatere Boating Club on Auckland's North Shore. Three of the crews named have won world championships in the current Olympic cycle in their respective classes.
Posted on 13 Mar