Please select your home edition
Edition
Wildwind 2016 728x90

RFD rebrands to Survitec Group

by Connexion PR on 1 Jun 2012
RFD rebranded Survitec Group - Mark Barker, Managing Director RFD Marine Safety Equipment http://www.rfd.com.au/
RFD (Australia) Pty Ltd, specialist product and service provider for marine, aviation, fire & safety technologies has announced plans to adopt the identity of its parent company, Survitec Group, and will be implementing the new brand over the coming weeks.

Acquired by Survitec Group in 1991, RFD Australia has spent the last 21 years operating under the RFD name, which was established by Reginald Foster Dagnall in 1920 when he began making liferafts for the British Royal Navy. Since then, the RFD name has become synonymous with marine safety and has established itself as one of the world leading brands in liferafts and lifejackets for both commercial and leisure users.

Commenting on the re-brand, Mark Barker, Managing Director for the Australian business said 'We’ve worked hard to grow our business here in Australia, through a combination of acquisitions and through working hard and expanding into new sectors.'

'We’ve been part of Survitec Group for many years now, and having a strong global parent company has helped us to establish us a stable and sustainable business - one that customers can count on for the best range of products, best value and great customer service.'

'Now is the right time to take the next step and adopt the Survitec Group brand so that our customers can benefit fully from our global range of products and services.'

Survitec is a global business employing over 2000 people at over 40 locations and has a
further network of around 550 service and distribution centres. The company is a world leader in many of the markets it serves. It has achieved its leadership

position by leveraging on its vast heritage of excellence and by continuing to invest in new technologies that set the pace for the market.

Simon Withey, CEO, Survitec Group added 'The Survitec Group of companies incorporates a large number of extremely successful businesses worldwide, all previously going to market under their own trading names'

'By bringing all our businesses under the single Survitec Group name and brand identity, it will make us more recognisable the world-over. This will ultimately provide customers with what they are asking for –added confidence that they are buying from the world’s market leader.'

Customers of RFD Australia will soon see changes to building signage, vehicle liveries and employee uniforms. But they can be assured that they will receive the same great customer service and broad range of products and services as before.

More at www.rfd.com.au and www.survitecgroup.com
Helm Events 660x82Barz Optics - FloatersPredictWind.com

Related Articles

Mark Light appointed Race Director of Clipper Round the World Race
Mark replaces former Race Director Justin Taylor who decided to stand down after almost a decade with the company. With four years’ experience assisting the race planning, he is now looking forward to stepping up to the lead role, one of the most challenging that exists in global sailing.
Posted on 28 Nov
Predictwind release improved racing and cruising routing function
PredictWind has released a major upgrade to its Routing function, taking a much more graphic and interactive approach PredictWind has released a major upgrade to its Routing function, taking a much more graphic and interactive approach to what has been a black art of weather routing, used to chose the fastest route for racers or most comfortable route for cruisers.
Posted on 28 Nov
Only room for one at the top
The results of RMIT's (Royal Melbourne Institute of Technology) independent testing are in. The results of RMIT's (Royal Melbourne Institute of Technology) independent testing are in. Zhik® is the market leader in waterproof durability with a new standard that replicates the real world sailing environment and conditions. It is an astounding four times more so than the previous leader.
Posted on 28 Nov
Marine Resources job updates
The latest jobs in the marine industry Marine Resources specialises in filling job vacancies within the Leisure Marine Industry. We have a variety of recruitment services to suit all types of marine employer.
Posted on 18 Nov
Zhik Avlare wins 2016 METS DAME Award
Do you know a child or perhaps a dog or a cat that absolutely hates having a bath? Do you know a child or perhaps a dog or a cat that absolutely hates having a bath? Well here are a range of Men’s and Women’s tops that are so hydrophobic the only adjective that describes them is hate.
Posted on 17 Nov
Southern Spars at METS Trade Show, Amsterdam
Southern Spars is attending the METS Trade Show in Amsterdam, the Netherlands again this year. Southern Spars is attending the METS Trade Show in Amsterdam, the Netherlands again this year. On the stand this year we will have founder and director of sales, Mark Hauser, senior designer Steve Wilson, sales managers Dean Harper and Paul MacDonald, general manager Peter Batcheler and other sales and technical staff.
Posted on 14 Nov
Watersports ARFA Goggle from Barz Optics
When on the water and you're in the waves, then sometimes sunglasses alone just don't cut it. When on the water and you're in the waves, then sometimes sunglasses alone just don't cut it. This is where the Arfa sunglass / goggle comes into play - originally developed for surfing, but applicable for a number of watersports including sailing, windsurfing and jet-skiing.
Posted on 10 Nov
Olympian Bora Gulari joins Quantum Racing as helmsman for 2017
With owner-driver Doug steering the boat in Key West, Gulari will serve as strategist and begin training with the team. In January, when Quantum Racing toes up to the starting line at Quantum Key West Race Week, the crew will include Bora Gulari who is joining the team for the 2017 52 Super Series. With owner-driver Doug Devos steering the boat in Key West, Gulari will serve as strategist and begin his training with the team.
Posted on 10 Nov
World Sailing - GAC Pindar sign long term partnership with world body
GAC Pindar have confirmed that they have entered in to partnership with World Sailing. GAC Pindar have signed a memorandum of understanding for a long-term partnership with the international governing body and the anticipated relationship will see GAC Pindar become an Official Partner of World Sailing. The relationship will last until 31 December 2020, with GAC Pindar granted exclusivity in the marine logistics and shipping sector.
Posted on 10 Nov
SAP Sailing Analytics helping Extreme Sailing Series push rim of sport
The Extreme Sailing Series™ isn't just at the forefront of its sport; it is also a leader in developing new technologies The Extreme Sailing Series™ isn't just at the forefront of its sport; it is also a leader in developing new technologies and pushing the boundaries of what's possible on the water.
Posted on 10 Nov