sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Point and Click with Mauri Pro Sailing – Part I
Point and Click with Mauri Pro Sailing – Part I

'Giacomo Mauri, Rob Neal and Juan Mauri hiking hard on the Viper 640'    Mauri Pro Sailing    Click Here to view large photo

It all started with the remote control for the TV, this is where we became addicted to being able to point and click. ‘I’ll have it now, thanks’ became a virtual mantra for two generations and if we weren’t expressing it out loud, we were definitely thinking it!

Mauri Pro Sailing has really helped us with this addiction when it comes to all things related to our nautical passion.
Now whilst you may not be sitting in front of your screen, or Smart Phone for that matter, and the part or item of apparel you need just magically appears in your lap, it will be there PDQ. Perhaps in one day, depending where you are on the globe, and certainly averaging within four to seven.

Mauri Pro website - shop by brand -  Mauri Pro Sailing_.  


So here’s the clincher. If you buy enough kit, $500 worth to be precise, you won’t have to pay for delivery worldwide, either! Wow. That’s some service, which for Mauri Pro is just the icing on the proverbial cake, when you choose to deal with them.

They have made it their mission to provide multi-lingual help for whatever you may need.

Don’t believe it? Well here’s a recent example.

A sailor was looking to buy a block and had the part number. Simple enough, you say.

On the mauringprosailing.com site, the photo of the block appeared with the shank pointing down, which simply did not compute with the particular shopper in question.

Live on the chat room with the Mauri Pro team, who were at pains to point out that no matter which way you looked at it, it was indeed the very same block and it did the required job, no problem.

This particular point was not getting across, so finally Mauri Pro got their webmaster in, turned the image of the block upside down on the site, asked the person to refresh their screen and Voilá, a sale was completed.

Behind this wonderfully funny story is a very real scenario, as it turns out.

How do we get over the touchy feely aspects related to the purchase of all tangible items in this great digital frontier?
Stop for a second and consider the block, wet weather gear, shoes and then there’s the intangible components, such as warranty.

A hardware item has a catalogue number, specifications and you can measure it and order away.

Apparel of all types have all of those too, but there is one extra variable involved. You. And of course, that is the greatest one of all and only you really know you.

The intangible elements like warranty are not really that different from the bricks and mortar version we’re all used to, so there’s no real issue involved. We rely on things like previous experience, references from others and length of time in existence.

With Mauri Pro you’re talking ten years in operation now and they have become quite the dominant force in the online marine binary world. Indeed with some brands, Mauri Pro is the biggest on the planet. Finally then, there are the manufacturers’ warranties, which are no different to any other purchasing method.

Mauri Pro is the brainchild of Juan Mauri and they certainly are very excited about the future of online retailing. However, before we get into all that, let’s take a look at from whence they cometh and what many a sailor, from a range of countries have come to know and utilise on an increasing scale.

Juan was born in Peru and sailed Sunfish as a kid. As a teenager, he was into Lasers and J24s. Now the biggest growth market currently for sailing may well be South America, but back then it was a very different scenario.
At any rate, when he was 30, Juan got the opportunity to work for a sail maker in the USA, which he did, before getting Mauri Pro Sailing online in 2003, which made them one of the very first to be in space, solely as an online retailer.

Juan explains ‘At that time, almost every online store was part of a brick and mortar store. We started the website in 2001 as a way of selling sailing services and then it grew into the big online store that everybody knows today.
‘Obviously when I look back and see our store from 2003 it looks really different, but the Internet itself has also come a long way in these last ten years. Social media didn’t even exist at that time.

‘Anyway, everyone seemed to know that they would need a website, but not everybody understood that they would also need to be proficient at e-commerce, which is something else again. I would say we were one of the earliest to really focus 100% on the online business.

‘There were a couple of really good companies that were doing mail order and another one that was a brick and mortar store that also had a good website, but none of them where 100% e-commerce stores’, said Juan looking back on a very interesting decade.

‘I think our real strength is that we understand the need for our website to be easy to navigate. ‘The fact that for every application, let’s say something like a traveller, you can find six or seven parts that will match your requirement. That’s kind of confusing, so what I think is our strength that we put it in an easy format for sailors to find the products that suit their particular application or need.

‘It is not only that we know and understand how to sail, but also because we have gone from being the customer to being the seller, we have both sides of the story.

‘Additionally and despite globalisation, we still come from many, many cultures on this planet. Within the group we have people from an Italian background, me from Peru, the USA and now we also have a Canadian, so we really do understand the cultural needs for the different parts of the planet, plus the needs of a sailor from a browsing perspective.

To us, it is all about how to search and stay on top of that game. Our strength stems from our ability to understand the Internet as a way of selling products and the need from the sailors to find them easily. We have a big team for technical support, which we offer for free, regardless of whether you are buying the item(s) from us or not’ Juan explains.

The Mauri Pro Sailing chat service, as per our friend with the block, is used extensively because it is easy for everybody and one operator can help two or three customers at the same time.

Now whether it is by phone, email or chat, Juan points out that one of their most popular requests is, ‘Hey. I just bought this boat and my traveller needs an upgrade.’

Juan then further emphasises the Mauri Pro sales platform. ‘Understanding where they are going to sail, how they are sailing, their skill level and whether it is somebody who has just retired and they are taking to the seas for the first time, versus somebody who has been sailing for 30 years, they are going to approach their boats and their projects very differently.

‘I really think that is what makes separates us from all the other businesses around. We continue to stress that we provide sailing solutions and are not just selling parts!’

‘I don’t think there is an unusual place we sell to, but sometimes there certainly is an unusual call!

Boaters from 101 countries that have visited Mauri Pro online, Not bad when you consider there are 196 on the planet and they are not all large. There was one example of a small landlocked country in Africa, where the entire countries fleet is serviced by Mauri Pro – that is the three Lasers sailing on a small lake.

As it turns out, a lot of what Mauri Pro does is help sailors completing long distance cruising. ‘Sometimes we get a phone call from the middle of the ocean and then we have to figure out what is the best place to ship that parcel, so that they can get it on time and be able to connect with either local riggers or other service that can help them to not only get the parts, but install them, so that the customer is not stuck in a place for months, not only trying to find someone to help, but then also get the parts delivered without waiting for weeks.

'I’ve mentioned it before, but because we come from different places we understand the nuances and we may speak the language as well as our own mother tongue and it really does help a lot.’

Mauri Pro can easily cope with five languages and manage in many others, too. For instance, Juan can understand Portuguese when it’s spoken slowly (is obviously fluent in Spanish) and they freely admit they use Google translate when something weird comes up. They stress that their willingness to do it in the first place is yet another one of their differentiating traits.

Mauri Pro’s Jonathan McMillan, trimming the spinnaker in a Viper 640 -  Mauri Pro Sailing_.   Click Here to view large photo


Another and somewhat dichotomous aspect to all this, are the relationships Mauri Pro has with key suppliers. It also goes a long way to explaining the vertical integration that is a key to their success. They are among the major sellers of brands like Harken, Lewmar, Ronstan, Facnor furling systems, Henri Lloyd, SLAM, Zhik and Spinlock. Of particular note here is Gill, as Mauri Pro are probably their largest online only retailer, worldwide!

‘You do need a certain amount of infrastructure and people around the world to build a proper network. For example, if I need to sell something to Argentina we have the connections there to help us out.

‘It’s also a matter of pride for us to be spending time with our suppliers. We don’t wait for them to train us, we go to their places to train.

‘With Harken, for instance, we make at least two visits a year to their manufacturing facility, just for the purpose of learning new products and how to better assist customers with all their Harken needs.

‘We spend time a lot of time with Lewmar, Gill, Spinlock, Henri Lloyd and SLAM.

‘Our connection with our suppliers is really strong, which allows us to sometimes pull some strings and thereby help customers with weird requests’, Juan commented.

OK. Now before we all worn out after having read this lengthy tale, we’ll take a break and return for Point and Click with Mauri Pro Sailing – Part II.

In that, we’ll get to see what Mauri Pro has been up to with their own sailing and what you can look forward to, in the online world over the next couple of years.


by John Curnow

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=99966

6:46 AM Sat 21 Jul 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

13 Jul 2010  Mauri Pro Sailing - The multi lingual online chandlery
11 Mar 2010  Mauri Pro Sailing – The global online chandlery from Texas




News - USA and the World

On a high octane first day of the ISAF Sailing World Cup Miami on Monday (26 January) Giles Scott, Alison Young and the Paralympian Sonar trio of John Robertson, Hannah Stodel and Steve Thomas saw the best possible start to their 2015 sailing seasons with double race victories. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

On Day 1 of the ISAF Sailing World Cup Miami, Presented by Sunbrella, America's premier Olympic and Paralympic classes regatta, featured the full range of what sailing in Miami has to offer. Over 850 sailors enjoyed strong breeze for the duration of the day, in addition to a brief but powerful rainstorm. ... [more]  

Touch2Play had the great fortune of participating in what would be the largest yet gathering of J88’s to date. Quantum Key West Race Week would serve as a chance to see how boats lined up against one another in conditions that covered the full range. For this event we had Rob and Sandy Butler, Steve Leibel, Keven Piper, Coleen Walsh and myself, Larry Huibers. ... [more]  

As the Barcelona World Race leaders race to the Crozet Islands, once again their paths have diverged – Neutrogena around 200 miles to the south-west of first-placed Cheminées Poujoulat on the water, and gaining around 40 miles in the past 24 hours. ... [more]  

For the Tokyo 2020 Paralympic Games the International Paralympic Committee (IPC) will announce on Saturday (31 January) at 10:00 CET the final line-up of sports. ... [more]  

On the opening day of racing at ISAF Sailing World Cup Miami, presented by Sunbrella, it was sunny and bright. It was storming and raining sideways. It was sunny and bright. ... [more]  

RC44 World Championship Leg 1 gets underway on 24th March until 29th March 2015. The RC 44 Class is unlike any 40 foot sailing yacht ever designed, and the reason for that is simple. She is a high performance one design yacht created for top level racing in international regattas. If one was to compare this concept to racing cars, then we would be talking about the F1, NASCAR or similar. ... [more]  

ISAF Sailing World Cup Miami - Giles Scott (GBR) said last week that he hoped his unbeaten run would continue, and based on Monday’s form at the Sailing World Cup Miami, the 2014 World and European Finn Champion is giving it a pretty good shot ... [more]  

ISAF Olympic classes regatta Miami 2015 images provided by photographer Ingrid Abery. ... [more]  

Team Alvimedica won a Leg 3 podium place in China after some of the closest racing ever seen in the history of the Volvo Ocean Race. The Turkish-American team protected their position in the final stretch to Sanya, carefully navigating a course peppered with fishing boats along the Vietnamese coast and across the South China Sea to cap off a well-sailed leg to clinch third. ... [more]  

The finish of Leg 3 of the Volvo Ocean Race in Sanya, China just before noon on January 27, 2015 marked an unbelievable end to a magnificent leg for Dongfeng Race Team. After leading the fleet virtually all the way from Abu Dhabi to Sanya in China, over more than 5,000 miles of intense ocean racing, Dongfeng finally crossed the finish line in first place ... [more]  

Winner of Leg 3 of the Volvo Ocean Race, Dongfeng, have released footage taken from a drone launched from the Volvo Ocean Race yacht, as she sails in light airs on the last days of Leg 3 of the race. It is believed to be the first time a drone, launched from a competitor, has been used in a major ocean race. ... [more]  

World sailing history was created earlier today when Dongfeng Race Team became the first Chinese yacht to have a win in a premier trans-ocean racing event. Her win was also a first in the 41-year history of the Volvo Ocean Race. At 1131hrs UTC the Chinese flagged entry emphatically won Leg 3 in their home port of Sanya to take the overall leadin the 40,000nm event with six stages to go. ... [more]  

On the morning of the 26th of January, the Maersk Line ship MV Stockholm delivered the Team Vestas Wind's damaged VO65 to the port in Genoa, Italy. From here she will be taken to the Persico building facilty where the rebuild of the wrecked boat will be undertaken. The team's goal is to rejoin the race in Lisbon, Portugal in June, 2015. ... [more]  

Sir Richard Branson’s Virgin Group is considering backing Sir Ben Ainslie’s America’s Cup bid, in a move that would propel the fortunes of the Olympic gold medallist yet further. Sir Ben is believed to have asked the Virgin billionaire to consider backing the venture when he and his new wife, Georgie Thompson, spent time on Sir Richard’s Necker Island in January. ... [more]  

To the 91st 2015 Bell's Beer Bayview Mackinac Race significant changes have been made in order to enhance the race experience, and by the looks of it, sailors are embracing them wholeheartedly. ... [more]  

Alpari World Match Racing Tour - Monsoon Cup preview by Alpari World Match Racing Tour
The final event of the 2014 Alpari World Match Racing Tour, Monsoon Cup Malaysia, is to take place in its new home of Johor, the southernmost state of Malaysia, over 10th-14th February. In addition to being the grand finale of the Tour, the event will also see the 2014 ISAF Match Racing World Champion crowned. ... [more]  

In the Barcelona World Race the two lead boats are preparing for a gruelling 3,500-mile game of chase across the Southern Ocean, until the next natural gateway of the course, Cape Leeuwin in south-west Australia. ... [more]  

Quantum Key West Race Week provided the opportunity for the GC32s to make a spectacular debut in the USA. During the five days of racing held in balmy temperatures off the southernmost tip of Florida, crews experienced a range of conditions. ... [more]  

40 year old Charles Caudrelier the skipper of race leader Dongfeng was a major figure of the winning French team Groupama in 2011-12 . With the Dongfeng team now approaching Sanya, almost unstoppable, its worthwhile hearing from Volvo Ocean Race CEO Knut Frostad who is hugely pleased with the current on water situation. ... [more]  

Volvo Ocean Race. The northerly drag race continues, with the stable light wind forecast to drop slightly. The boats have all remained in position, if anything cementing their places with gaps between them increasing slightly through the night. ... [more]  

Volvo Ocean Race Leg 3 - Sailing in a straight line was never supposed to be as tense as this. We’ve been pointing at Sanya for almost a day now and fortunately, Alvimedica, MAPFRE, and Brunel far enough back to not be in AIS range anymore. The problem is they’re not in AIS range anymore. ... [more]  

Volvo Ocean Race Leg 3 - After what can only be described as a frustrating few days of wind and current conditions in the Malacca Strait, the shipping lanes we had to pass were a bit more entertaining as it was upwind which meant some tacking. ... [more]  

Volvo Ocean Race: Leg 3 Finish - Video - Delayed feed by Richard Gladwell, Sail-World.com/nz
Tune in here to see the finish of Leg 3 of the Volvo Ocean race in Sanya. Will sailing history be made? Can Dongfeng become the first Chinese flagged yacht to win a Leg in a Round the World Race? ... [more]  

2015 ISAF Sailing World Cup Miami - Bigger than ever in 2015, with an atmosphere crackling with adrenaline, the ISAF Sailing World Cup Miami, Presented by Sunbrella, was ground zero on Sunday as competitors from 63 countries made their final preparations. ... [more]  

The Chinese entry Dong looks set to create sailing sailing history when she finishes first on Leg 3 of the Volvo Ocean Race, Sanya in two days time. Includes video Currently Dongfeng is 250 nm to the finish line in Sanya and the chasing pack with ADOR ahead in second place 55+ nm behind the Chinese team. ... [more]  

The first of the iconic Great Capes has been passed in the Barcelona World Race with Cheminées Poujoulat rounding the Cape of Good Hope earlier this morning. Bernard Stamm and Jean Le Cam passed 20°E around 400 miles south of Cape Agulhas – the southernmost tip of Africa – at 0935am (UTC) today and have begun the Indian Ocean leg of their race around Antarctica. ... [more]  

The Classic 18fters were racing again on Saturday on Sydney harbour. Michael Chittenden caught the action from a shore vantage point. ... [more]  

When race leader Dongfeng rounded Singapore 60+ nautical miles ahead of the chasing pack, it looked like the final 1200 miles of Leg three would be a procession but over the last day, the Volvo Ocean race leg from Abu Dhabi to Sanya China appears to have tightened incredibly. ... [more]  

US Sailing and Rolex USA announced last week that the 2014 Rolex Yachtswoman of the Year is Stephanie Roble. Her accomplishments on the water last year were recognized by the selection panel for her versatility; her accomplishments as a skipper and as a crew; and her competitive successes on a variety of platforms, sailing against both men and women. ... [more]  

Barcelona World Race - The first of the Great Capes is fast-approaching, with the leading boats in the Barcelona World Race expected to pass the longitude of the Cape of Good Hope at the tip of South Africa tomorrow. As they pass 20°E, the Atlantic Ocean will deliver its verdict – did Cheminées Poujoulat’s east-bound track or Neutrogena’s southerly gamble pay off? ... [more]  

Mardi Gras may not be for another month but US Sailing’s National Sailing Programs Symposium (NSPS) kicked it off early for Oakcliff Sailing this year. This evening, Oakcliff received The Captain Joe Prosser Award, given to an organization that has made an exemplary contribution toward improving the quality and safety in the training or instruction of sailors. ... [more]  

20 Nations head for 2015 St.Maarten Heineken Regatta
Volvo Ocean Race - Less than 500 miles to go
2015 Quantum Key West Race Week - Fantastic finish
Barcelona World Race: Weather beacons launched midrace
2015 Quantum Key West Race Week - Day 5
Mount Gay Round Barbados Race – Gala prizegiving marks end of event
2015 Quantum Key West Race Week - Day 5 images by Ingrid Abery
Volvo Ocean Race Leader - Dongfeng - the right place at the right time
ISAF Youth Match Racing World Championship - Notice Of Race online
Currently doing scheduled maintenance.
Volvo Ocean Race: Changes to Team Vestas Wind crew
McDougall+McConaghy Moth Worlds: Highlight video released
America's Cup: Oracle crew mate lodges complaint against Tienpont
2015 Quantum Key West Race Week - Day 4 images by Ingrid Abery
2015 ISAF Sailing World Cup Miami - US Sailing Team preview
Quantum Key West Race Week 2015 - A great day
Volvo Ocean Race: Jump seat and Pro-Am race spots up for auction
Lauderdale Olympic Classes Regatta overall
Volvo Ocean Race - Dongfeng? Race Team suffer? damage
America's Cup: Italy to host first America's Cup World Series regatta
Breeze and Sunshine at Quantum Key West Race Week   
Images of the Millennium Cup and Bay of Islands Sailing Week - Day 1:   
2015 Mount Gay Rum Round Barbados Race – Three records broken   
St.Maarten Heineken Regatta - Simplified logistics and fun themes   
2015 Quantum Key West Race Week - Day 3 images by Ingrid Abery   
Millennium Cup: Racing in the picturesque Bay of Islands   
Volvo Ocean Race - Up up and away   
Barcelona World Race - 'Haves' and 'Have Nots'   
Volvo Ocean Race Leg 3 update from Jack Bouttell onboard Dongfeng   
ISAF Sailing World Cup Miami - Game time!   
Extreme Sailing Series™ 2015 – Ninth year ready to rock!   
Foiling GC32s Key West Race Week images by Ingrid Abery   
Mount Gay Rum Round Barbados Race - Crews prepare for big race   
2015 Quantum Key West Race Week - Day 2   
2015 Quantum Key West Race Week - A challenging day   
America's Cup: Spithill leads Oracle reconnaissance team in Bermuda   
Extreme Sailing Series announces new teams and venues for 2015   
Barcelona World Race - Leaders enter the fastest section of the course   
Martinique Surf Pro - Must attend event in the world surfing circuit   
New York Yacht Club Invitational Cup preview   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT