sail-world.com
 
 
News Home Cruising Photo Gallery Video Gallery
Sail-World.com : Point and Click with Mauri Pro Sailing – Part I
Point and Click with Mauri Pro Sailing – Part I

'Giacomo Mauri, Rob Neal and Juan Mauri hiking hard on the Viper 640'    Mauri Pro Sailing    Click Here to view large photo

It all started with the remote control for the TV, this is where we became addicted to being able to point and click. ‘I’ll have it now, thanks’ became a virtual mantra for two generations and if we weren’t expressing it out loud, we were definitely thinking it!

Mauri Pro Sailing has really helped us with this addiction when it comes to all things related to our nautical passion.
Now whilst you may not be sitting in front of your screen, or Smart Phone for that matter, and the part or item of apparel you need just magically appears in your lap, it will be there PDQ. Perhaps in one day, depending where you are on the globe, and certainly averaging within four to seven.

Mauri Pro website - shop by brand -  Mauri Pro Sailing_.  


So here’s the clincher. If you buy enough kit, $500 worth to be precise, you won’t have to pay for delivery worldwide, either! Wow. That’s some service, which for Mauri Pro is just the icing on the proverbial cake, when you choose to deal with them.

They have made it their mission to provide multi-lingual help for whatever you may need.

Don’t believe it? Well here’s a recent example.

A sailor was looking to buy a block and had the part number. Simple enough, you say.

On the mauringprosailing.com site, the photo of the block appeared with the shank pointing down, which simply did not compute with the particular shopper in question.

Live on the chat room with the Mauri Pro team, who were at pains to point out that no matter which way you looked at it, it was indeed the very same block and it did the required job, no problem.

This particular point was not getting across, so finally Mauri Pro got their webmaster in, turned the image of the block upside down on the site, asked the person to refresh their screen and Voilá, a sale was completed.

Behind this wonderfully funny story is a very real scenario, as it turns out.

How do we get over the touchy feely aspects related to the purchase of all tangible items in this great digital frontier?
Stop for a second and consider the block, wet weather gear, shoes and then there’s the intangible components, such as warranty.

A hardware item has a catalogue number, specifications and you can measure it and order away.

Apparel of all types have all of those too, but there is one extra variable involved. You. And of course, that is the greatest one of all and only you really know you.

The intangible elements like warranty are not really that different from the bricks and mortar version we’re all used to, so there’s no real issue involved. We rely on things like previous experience, references from others and length of time in existence.

With Mauri Pro you’re talking ten years in operation now and they have become quite the dominant force in the online marine binary world. Indeed with some brands, Mauri Pro is the biggest on the planet. Finally then, there are the manufacturers’ warranties, which are no different to any other purchasing method.

Mauri Pro is the brainchild of Juan Mauri and they certainly are very excited about the future of online retailing. However, before we get into all that, let’s take a look at from whence they cometh and what many a sailor, from a range of countries have come to know and utilise on an increasing scale.

Juan was born in Peru and sailed Sunfish as a kid. As a teenager, he was into Lasers and J24s. Now the biggest growth market currently for sailing may well be South America, but back then it was a very different scenario.
At any rate, when he was 30, Juan got the opportunity to work for a sail maker in the USA, which he did, before getting Mauri Pro Sailing online in 2003, which made them one of the very first to be in space, solely as an online retailer.

Juan explains ‘At that time, almost every online store was part of a brick and mortar store. We started the website in 2001 as a way of selling sailing services and then it grew into the big online store that everybody knows today.
‘Obviously when I look back and see our store from 2003 it looks really different, but the Internet itself has also come a long way in these last ten years. Social media didn’t even exist at that time.

‘Anyway, everyone seemed to know that they would need a website, but not everybody understood that they would also need to be proficient at e-commerce, which is something else again. I would say we were one of the earliest to really focus 100% on the online business.

‘There were a couple of really good companies that were doing mail order and another one that was a brick and mortar store that also had a good website, but none of them where 100% e-commerce stores’, said Juan looking back on a very interesting decade.

‘I think our real strength is that we understand the need for our website to be easy to navigate. ‘The fact that for every application, let’s say something like a traveller, you can find six or seven parts that will match your requirement. That’s kind of confusing, so what I think is our strength that we put it in an easy format for sailors to find the products that suit their particular application or need.

‘It is not only that we know and understand how to sail, but also because we have gone from being the customer to being the seller, we have both sides of the story.

‘Additionally and despite globalisation, we still come from many, many cultures on this planet. Within the group we have people from an Italian background, me from Peru, the USA and now we also have a Canadian, so we really do understand the cultural needs for the different parts of the planet, plus the needs of a sailor from a browsing perspective.

To us, it is all about how to search and stay on top of that game. Our strength stems from our ability to understand the Internet as a way of selling products and the need from the sailors to find them easily. We have a big team for technical support, which we offer for free, regardless of whether you are buying the item(s) from us or not’ Juan explains.

The Mauri Pro Sailing chat service, as per our friend with the block, is used extensively because it is easy for everybody and one operator can help two or three customers at the same time.

Now whether it is by phone, email or chat, Juan points out that one of their most popular requests is, ‘Hey. I just bought this boat and my traveller needs an upgrade.’

Juan then further emphasises the Mauri Pro sales platform. ‘Understanding where they are going to sail, how they are sailing, their skill level and whether it is somebody who has just retired and they are taking to the seas for the first time, versus somebody who has been sailing for 30 years, they are going to approach their boats and their projects very differently.

‘I really think that is what makes separates us from all the other businesses around. We continue to stress that we provide sailing solutions and are not just selling parts!’

‘I don’t think there is an unusual place we sell to, but sometimes there certainly is an unusual call!

Boaters from 101 countries that have visited Mauri Pro online, Not bad when you consider there are 196 on the planet and they are not all large. There was one example of a small landlocked country in Africa, where the entire countries fleet is serviced by Mauri Pro – that is the three Lasers sailing on a small lake.

As it turns out, a lot of what Mauri Pro does is help sailors completing long distance cruising. ‘Sometimes we get a phone call from the middle of the ocean and then we have to figure out what is the best place to ship that parcel, so that they can get it on time and be able to connect with either local riggers or other service that can help them to not only get the parts, but install them, so that the customer is not stuck in a place for months, not only trying to find someone to help, but then also get the parts delivered without waiting for weeks.

'I’ve mentioned it before, but because we come from different places we understand the nuances and we may speak the language as well as our own mother tongue and it really does help a lot.’

Mauri Pro can easily cope with five languages and manage in many others, too. For instance, Juan can understand Portuguese when it’s spoken slowly (is obviously fluent in Spanish) and they freely admit they use Google translate when something weird comes up. They stress that their willingness to do it in the first place is yet another one of their differentiating traits.

Mauri Pro’s Jonathan McMillan, trimming the spinnaker in a Viper 640 -  Mauri Pro Sailing_.   Click Here to view large photo


Another and somewhat dichotomous aspect to all this, are the relationships Mauri Pro has with key suppliers. It also goes a long way to explaining the vertical integration that is a key to their success. They are among the major sellers of brands like Harken, Lewmar, Ronstan, Facnor furling systems, Henri Lloyd, SLAM, Zhik and Spinlock. Of particular note here is Gill, as Mauri Pro are probably their largest online only retailer, worldwide!

‘You do need a certain amount of infrastructure and people around the world to build a proper network. For example, if I need to sell something to Argentina we have the connections there to help us out.

‘It’s also a matter of pride for us to be spending time with our suppliers. We don’t wait for them to train us, we go to their places to train.

‘With Harken, for instance, we make at least two visits a year to their manufacturing facility, just for the purpose of learning new products and how to better assist customers with all their Harken needs.

‘We spend time a lot of time with Lewmar, Gill, Spinlock, Henri Lloyd and SLAM.

‘Our connection with our suppliers is really strong, which allows us to sometimes pull some strings and thereby help customers with weird requests’, Juan commented.

OK. Now before we all worn out after having read this lengthy tale, we’ll take a break and return for Point and Click with Mauri Pro Sailing – Part II.

In that, we’ll get to see what Mauri Pro has been up to with their own sailing and what you can look forward to, in the online world over the next couple of years.


by John Curnow

  

Click on the FB Like link to post this story to your FB wall

http://www.sail-world.com/index.cfm?nid=99966

6:46 AM Sat 21 Jul 2012GMT


Click here for printer friendly version
Click here to send us feedback or comments about this story.


Related News Stories:

13 Jul 2010  Mauri Pro Sailing - The multi lingual online chandlery
11 Mar 2010  Mauri Pro Sailing – The global online chandlery from Texas




News - USA and the World

American Windsurfing Tour - The Goya Pro Cabo Verde is shaping up to be the latest AWT edition of the ‘Clash of the Titans.’ The mega stars of windsurfing are currently tuning up their gear, and making final adjustments before the long journey to the remote island of Sal, Cabo Verde. ... [more]  

The Royal Ocean Racing Club is pleased to announce its partnership with Gill North America as official crew merchandise provider for the seventh edition of the RORC Caribbean 600, starting in Antigua on Monday 23 February. ... [more]  

The second Annual Antigua Dragon Yacht Club Challenge will be hosted by Harmony Hall Yacht Club, with the support of the Antigua Yacht Club Marina and the Inn at English Harbour, with nine races scheduled to take place over five days in fantastic Caribbean conditions on identical Petticrow Dragons. ... [more]  

Roger Hickman skipper of Rolex Sydney Hobart Yacht Race IRC winner Wild Rose sat down with Geoff Waller of www.boatson.tv and described just what went into his boat winning the 2014 Rolex Sydney Hobart Yacht Race. His was a 'full-on' race (with dramatic 'on-board' video) which included a knock-down, broken steering, a wild 'Chinese gybe', storms and only a small amount of blood spilt. ... [more]  

The world’s elite sailors are preparing to meet in Singapore for the opening Act of the 2015 Extreme Sailing Series™, which is set to bring the world famous Marina Bay alive with its pioneering Stadium Racing concept. With the transfer window now closed, some new players will enter the arena as the Series launches into its ninth season, with continued support of Series Main Partner Land Rover. ... [more]  

2015 ISAF Sailing World Cup Miami - Day 4 photos provided by Ocean Images. ... [more]  

2014 - 2015 Barcelona World Race - No scape south because of South Indian Ocean Antarctic Exclusion Zone means a painful wait for Anna Corbella and Gérard Marin on GAES Centros Auditivos. ... [more]  

The expansion of sailing into so-called developing countries, continues at the ISAF Sailing World Cup, Miami, with newly embraced Cuba joining the 64 nation line-up encompassing 600 boats. The 2015 fleet on Biscayne Bay is a record turnout, for this second event on the 2015 Sailing World Cup Circuit ... [more]  

Day 4 of ISAF Sailing World Cup Miami 2015, Presented by Sunbrella, saw the US Sailing Team Sperry make steady gains in the Laser and Laser Radial classes as gold fleet racing approaches its conclusion. In the Sonar, Rick Doerr (Clifton, N.J), Brad Kendell (Tampa, Fla.) and Hugh Freund (South Freeport, Maine) will go for gold tomorrow in the final day of Paralympic racing. ... [more]  

At exactly 00:01 on the 29th January 2015, TeamVestas?' VO65 left VTE - Voltri Terminal Europa en route to Persico Marine in the foothills of the Italian Alps. The boat is now safely secured in a purpose-built facility near Bergamo, awaiting full assessment and the beginning of the repair process. ... [more]  

ISAF Sailing World Cup Miami Day 3 - There's a world of difference between skiing a long, smooth run and skiing on moguls. Today, forget the waves, it was the breeze on Biscayne Bay that was 'moguls.' Shift upon shift upon shift upon shift. ... [more]  

Ioannis Mitakis (GRE), the 2012 Finn European Champion, ruled the roost in Miami today with two emphatic race wins and moves up to third overall. Giles Scott (GBR) sailed his worst day so far, but still leads with a five point gap on Jake Lilley, and 12 points over Mitakis as the event reaches its half way stage. ... [more]  

The International DN Ice Yacht World and North American Championships are being held in Kingston, Ontario (right in front of our office). For the Kingston Yacht Club, we skated out to the middle of the lake, and put together a little highlight piece for them to remember the event by. ... [more]  

Doyle Sails had more success last weekend in the Auckland Optimist Championships, taking first and second overall in the 110 strong Open fleet. Six countries were represented in the event, and young sailors came the length of New Zealand to compete in the regatta that is a ranking event for World and International team selection. ... [more]  

EFG's Star Winter Series rules in Biscayne Bay by Connie Bischoff, Miami, FL
The third Star Winter Series presented by EFG (SWS) and hosted by Miami’s Biscayne Bay was a shining success. Not only have all five regattas had stronger participation than last year but the final one, the Mid Winters, grew 35% with 45% of the sailors international (CAN, SWE, BRA, UKR, ARG, ITA and GER). ... [more]  

2015 ISAF Sailing World Cup Miami - Day 3 photos provided by Ocean Images. ... [more]  

Day 3 of ISAF Sailing World Cup Miami, Presented by Sunbrella marked the midpoint of North America’s biggest Olympic and Paralympic classes regatta. With bright sunshine and fresh breeze in abundance, the world’s top athletes in 13 classes were treated to the conditions that exemplify why Miami is a preferred international sailing destination. ... [more]  

It was windshift upon windshift upon shift upon windshift on Day 3 of the ISAF World Sailing Cup Miami sailed on Biscayne Bay Presented by Sunbrella, the premier regatta has attracted 599 boats and 768 sailors who were adjusting all day to one thing or another. If it wasn't the wind direction that was changing, it was the wind speed. ... [more]  

Following the success of the Mount Gay Round Barbados Race Series that concluded last week, the dates of next year’s event have been confirmed for 16-24 January 2016. With overseas competitors from 11 nations represented a large part of the 47-strong fleet overall at the 2015 event ... [more]  

Ben Ainslie Racing, the British Challenger for the 35th America's Cup, have shipped two foiling Nacra 20 catamarans to Bermuda and have become the first team to commence sailing operations at the Venue for the next Cup. The team conducted an initial training camp in Bermuda, last week. ... [more]  

North U kicked off its 2015 season of youth match racing clinics around the U.S. with a successful clinic hosted by the Texas Corinthian Yacht Club in Kemah, Texas on Galveston Bay near Houston. Forty high school and college sailors spent two-and-a-half days learning about match racing and training in Sonars on flat water and 6-12 knots of breeze. ... [more]  

A fantastic week of sunshine, warm weather, big breeze and competitive sailing is what sailors were treated to last week in Key West. Several Canadians left the bitter cold of the north to partake in the fun filled week and a few even brought home trophies. Here's a peek at the fun in the sun! ... [more]  

At ISAF Sailing World Cup Miami, presented by Sunbrella, if the Chamber of Commerce had stayed up all night working at it, they could not have served up a better day for racing. ... [more]  

On day 2 of ISAF Sailing World Cup Miami, Presented by Sunbrella, the rainstorms of yesterday vanished but the excellent wind conditions remained in place on Biscayne Bay. A more conventional day of racing saw US Sailing Team Sperry athletes finish the day in the top 10 in 5 Olympic classes and 2 Paralympic classes. ... [more]  

Bringing Dragon Sailors from around the world to Antigua. Harmony Hall Yacht Club, with the support of the Antigua Yacht Club Marina and the Inn at English Harbour, will host the second Annual Antigua Dragon Yacht Club Challenge with nine races scheduled to take place over five days in fantastic Caribbean conditions on identical Petticrow Dragons. ... [more]  

There are so many ways that the Dongfeng Race Team could have lost the chance to win the light-air marathon from Abu Dhabi to Sanya in China. Leading from the first 24 hours to the finish, 23 and a half days later, 5,403 nautical miles sailed and eight different gulfs, oceans and seas, is not necessarily the most advisable way to try and take the spoils. ... [more]  

Sydney photographer, Michael Chittenden was on Sydney harbour last Sunday and captured these images from Race 4 of the NSW 18ft Skiff Championships ... [more]  

New Zealand short-handed sailor, Conrad Colman is on his second two handed round the world race, this time aboard the Spirit of Hungary with Nandor Fa sailing in the Barcelona Round the World Race: I had noticed a couple of chafing zones on the mainsail so I prepared some patches and the Dr. Sails flexible epoxy glue so we could drop the main quickly ... [more]  

2015 ISAF Sailing World Cup Miami- Photos provided by Ocean Images. ... [more]  

Photographer Ingrid Abery was on the water at 2015 ISAF Sailing World Cup Miami and provided this gallery of images. ... [more]  

2015 ISAF Sailing World Cup Miami - It may have been a day late for Australia Day, but on the second day at the Sailing World Cup Miami, the Australian Finn sailors were on a charge with some sparkling performances. Giles Scott (GBR) still leads after winning the opening race of the day, while Jake Lilley (AUS) won the second and moved up to second overall. Ed Wright (GBR) is in third. ... [more]  

2015 Pineapple Cup – Montego Bay Race is set to begin Friday, February 6. The 32nd edition of the venerable Pineapple Cup – Montego Bay Race will start in Port Everglades, Florida, and send its 12-boat fleet on a challenging 811 nautical mile course to Montego Bay, Jamaica. George Sakellaris’s (Framingham, Mass.) 72-foot Shockwave will be the largest boat competing, so it should be interesting to ... [more]  

VX One momentum is growing with ever larger fleets showing the pure fun and easy performance of this true thoroughbred one design. ... [more]  

America's Cup: Oracle crew mate lodges ISAF complaint against Tienpont
Volvo Ocean Race: A warm and colorful welcome for Team SCA into Sanya
Touch2Play at Key West Race Week
Barcelona World Race leaders split paths
Tokyo 2020 Paralympic Games - Final line-up to be announced
ISAF Sailing World Cup Miami Day 1 - Brits off to a flying start
ISAF Sailing World Cup Miami - Tough Day 1 + Video
ISAF Sailing World Cup Miami - Tough Day 1 + Video
RC44 World Championship Leg 1 - RC44 Valletta Cup preview
ISAF Sailing World Cup Miami - US Sailing Team Day 1
ISAF Sailing World Cup Miami -Finn class -testing conditions on Day 1
ISAF Olympic classes regatta Miami 2015 images by Ingrid Abery
Volvo Ocean Race: Team Alvimedica wins first podium place in Sanya
Volvo Ocean Race: Dongfeng scores historic victory for China
Volvo Ocean Race: Dongfeng release first DroneCam video from Leg 3
Volvo Ocean Race: Chinese team set historic first with home port win
Volvo Ocean Race: Team Vestas Wind arrives on time in Genoa + Video
America's Cup - Virgin considers backing Ben Ainslie, BAR
Bell's Beer Bayview Mackinac Race - Changes
Alpari World Match Racing Tour - Monsoon Cup preview
Barcelona World Race - A game of chase   
Quantum Key West Race Week: Four GC32's make spectacular USA debut   
Volvo Ocean Race – Frostad says Caudrelier proving them wrong *Feature   
Volvo Ocean Race - Last day drag race to Sanya   
Volvo Ocean Race Leg 3 - Tense onboard Abu Dhabi Ocean Racing   
Volvo Ocean Race Leg 3 - Dongfeng Race Team pushing hard!   
Volvo Ocean Race: Leg 3 Finish - Video - Delayed feed   
2015 ISAF Sailing World Cup Miami - Countdown begins   
Volvo Ocean Race: Donfeng set to create a piece of sailing history   
Barcelona World Race - First of the iconic Great Capes has been passed   
Classic 18fters racing on Sydney Harbour   
Volvo Ocean Race - Can Dongfeng still hang on for a Sanya win??   
Stephanie Roble, 2014 Rolex Yachtswoman of the Year   
Barcelona World Race - Taking advantage   
Oakcliff Awarded Joe Prosser Award at US Sailing NSPS 2015   
20 Nations head for 2015 St.Maarten Heineken Regatta   
Volvo Ocean Race - Less than 500 miles to go   
2015 Quantum Key West Race Week - Fantastic finish   
Barcelona World Race: Weather beacons launched midrace   
2015 Quantum Key West Race Week - Day 5   


For this week's complete news stories select    Last 7 Days
   Search All News
For last month's complete news stories select    Last 30 Days
   Archive News





Sail-World.com  


















Switch Default Region to:

Social Media

Asia

Australia

Canada

Europe

New Zealand

United Kingdom


http://www.sail-world.com/event_images/image/Twitter_logo_small.png http://www.sail-world.com/event_images/image/FaceBook-icon.png  http://www.sail-world.com/event_images/image/RSS-Icon.png

United States

Cruising Northern

Cruising Southern

MarineBusiness World

PowerBoat World

FishingBoating World

 

Contact

Commercial

News

Search

Contact Us

Advertisers Information

Submit news/events

Search Stories/Text

Feedback

Advertisers Directory

Newsletter Archive

Photo Gallery

 

Banner Advertising Details

Newsletter Subscribe

Video Gallery

Policies

 

 

 

Privacy Policy

 

 


Cookie Policy

 

 



This site and its contents are © Copyright TetraMedia and/or the original author, photographer etc. All Rights Reserved.  Photographs are copyright by law.  If you wish to use or buy a photograph contact the photographer directly.
XLXL NEW US
LocalAds   DE  ES  FR  IT