Please select your home edition
Edition
Ancasta Ker 40+ 728x90

Online boat auctions the way forward

by Jeni Bone on 25 Oct 2011
Just some of the impeccable and unique vessels on sale online via Marine Auctions. Marine Auctions and Valuations . http://www.marineauctions.com.au
Marine Auctions has added an online auction component to its sales arsenal, launching the innovation from 14 November as an additional medium for clients selling their boats and those interested in buying from afar.

Adrian Seiffert, principal at Marine Auctions says the new facet of the company is the culmination of the team’s accumulated skills, contacts and expertise over nearly three decades of auctioning.

'I have spent most of my working life in auctions. We have moved to online auctions because some boats are geographically impossible for people to attend. Our market is located around the country, and the world. Every month at our auctions, we have six to 10 telephone bidders from all over Australia, and internationally, who had not inspected the boats. Online is taking it that next step and adding a new medium to complement our existing business.'

Seiffert is a pioneer in online auctions, having been one of the first ever to be involved in online auctions of machinery about 10 years ago. 'In those days, not everybody was connected with email and internet. Today, people are more tech-savvy and everybody is comfortable with buying online, in most cases sight unseen.'

The first of Marine Auctions online forays will run for 10 days, from 14 November. 'The boats are already listed on our site with all details. They are two boats in The Whitsundays, a charter boat called Coral Trekker – a square-rigged, topsail ketch in survey, and Apollo III, a fast cruiser race in survey, designed by Ben Lexcen for Alan Bond.'

Contrary to the belief that auctions shift goods at the cheapest price, Seiffert explains that it’s the seasoned auctioneer’s job 'to get the best price for clients'.

'Hence our emphasis on marketing and bringing prospective buyers in. We spend a lot of money on marketing, getting our name and the vessels out there. That’s why we get 10,000 hits a day on our website!'

Auctions, particularly those that pull a crowd, convey the 'true market value of something', says Seiffert.

'We are in a position to gauge market response. We get good money for boats and in some cases more than a traditional brokerage. Our price reflects the true market value. We are selling between 20 and 30 boats per month, so it’s working. And buyers and sellers are satisfied.'


Two weeks ago, Marine Auctions attracted 300 people to their auction at Runaway Bay on the Gold Coast. 'The 29th of October is the next one and we anticipate the same number,' says Seiffert.

All this comes at a highly competitive period of immense flux in recreational boating, as grey imports flood the market and buyers look far and wide for 'the best bargains' while their dollar is still high.

'In Brisbane, three ships unloaded boats in a period of two weeks. They must have had 200 boats onboard. There are more boats in the market than ever before, that’s why we are so busy.'

The next Marine Auction event at Brisbane’s Rivergate will be held 26 November. 'We have the maxi Wild Thing, ex-Skandia, and a Hanse 400 that’s just two or three years old. There are plenty of boats available, as well as six marina berths from Rivergate, Dockside, Manly Harbour, Horizon Shores and Scarborough.'

Seiffert says online auctions are just the start of many exciting projects ahead. 'There are a lot of great concepts in the pipeline which will really impact on the industry and create an enormous amount of interest. We will be revealing these in about six to eight weeks.'

Visit www.marineauctions.com.au

Ancasta Ker 33 660x82InSunSport - NZSchaefer 2016 Ratchet Block 660x82

Related Articles

Rio 2016 - America's Cup champ says Paralympic racing is closest ever
Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar Twice America’s Cup champion, Rick Dodson is extremely impressed with the standard of racing in the three man Sonar keelboat class at the 2016 Paralympics in Rio de Janeiro. The regatta is being held in Guanabara Bay on three of the courses used for the Olympic Sailing Regatta in August.
Posted on 13 Sep
Debriefing the Rio 2016 Olympics with Team USA’s Helena Scutt
I talked with Team USA’s Helena Scutt to hear about her Olympic experience, and to learn more about her post-Rio plans. The 49erFX was introduced to Olympic circles when it replaced the Women’s Match Racing event following the 2012 Games. Not surprisingly, it drew high-performance sailors for the Rio 2016 Olympics, including Team USA’s Paris Henken and Helena Scutt. While Henken and Scutt were Olympic first-timers, they put on a strong show. I caught up with Scutt to hear more about her Olympic experience.
Posted on 8 Sep
A Q&A with Peter Bresnan ONE Palma’s founder and director
Sail-World interviewed ONE Palma’s founder Peter Bresnan to learn about the company’s partnership with McConaghy Boats For the past eight years, ONE Palma (formerly OneSails Spain) has been building a strong name, first as a sailmaker and later with refit work. Recently, ONE Palma and McConaghy Boats-legendary boatbuilders who have crafted some of the planet’s fastest sailboats-entered a business partnership. I caught up with Peter Bresnan, ONE Palma’s founder and director, to learn more about this new direction.
Posted on 2 Sep
America's Cup - Emirates Team NZ train late on the Waitemata Harbour
Emirates Team NZ were out for a training session that ran into the early Thursday evening. Emirates Team NZ were out for a training session that ran into the early Thursday evening. The team were sailing their recently launched AC45 Surrogate test boat which features an articulated rudder gantry - taking the AC45 close to the geometry of the AC50 to be used in the 2017 America's Cup.
Posted on 1 Sep
Dateline Rio - Sailing Olympics review - as good as it gets?
The Rio Sailing Olympics was widely judged to have been the best of recent times. The Rio Sailing Olympics was widely judged to have been the best of recent times. The weather was better than Weymouth and Qingdao, the courses more varied, but from a working media perspective, it was the people running the Rio regatta who really made the difference.
Posted on 26 Aug
Rio 2016 - Plain speaking by triple-medalist on Olympic sailing moves
Triple Olympic medalist, Santiago Lange has been on the sharp end of changes made to Olympic classes and formats Santiago Lange, a six-time Olympian and Bronze medallist in the 2004 and 2008 Olympics, won his third medal – Gold sailing in the Nacra 17 class. With that length of experience at an Olympic level, having sailed the Laser, Tornado and now Nacra 17 classes his comments on the future shape of the Olympic regatta was one of the highlights of the Medallists Media Conferences.
Posted on 25 Aug
An Q&A with Steve and Heidi Benjamin about the NYYC’s 2016 Queen’s Cup
Sail-World caught up with Steve and Heidi Benjamin to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup. When it comes to U.S. Grand Prix sailing, it’s hard not to encounter the names of Steve and Heidi Benjamin. The two highly polished sailors have been successfully campaigning their series of yachts, named SPOOKIE, for years, starting first with a Carkeek 40 and progressing to their TP52. I caught up with Steve and Heidi to learn more about Heidi’s historic win in the NYYC’s Queen’s Cup
Posted on 19 Aug
Rio 2016 - Images of the penultimate race in the Finns - Scott wins
Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn Sail-World's Richard Gladwell was on the water for the final race of the Qualifying Series of the Mens Finn, in what potentially could have been Giles Scott's (GBR) Gold medal winning race. In the end, the current world champion won in style.
Posted on 15 Aug
Rio 2016 - Images from the Mens RS:X Medal Race
Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class Sail-World's NZ Editor, Richard Gladwell, was on the water at the Medal Race for the RS:X class won before the race by Dorian van Rijsselberghe (NED) without needing points from the Medal Race. Nick Dempsey (GBR) was second on a similar basis.
Posted on 15 Aug
Rio 2016 - Sailors talk of Life at the Extreme on the Atlantic Ocean
Certainly the Volvo Ocean Race catchcry of Life at the Extreme is not a phrase associated with the Sailing Olympics. The 470 crews were suffering the mixed emotions of survival of an extreme test by nature, the cold, and for some elation at their placings, after Thursday's battle for survival. In conditions that looked more out of the Volvo Ocean Race, than an Olympic sailing regatta, crews battled 20kt plus winds and Atlantic Ocean rollers that towered up to four metres.
Posted on 13 Aug